Lam Wing Foon. / Thesis (M.Ph.)--Chinese University of Hong Kong, 1989. / Bibliography: leaves 93-96.

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing Johannesburg, 2016 / Worldwide, visual content, such as photos and videos, have increased dramatically on social network sites (SNS), with South Africa being no exception. Due to these developments, marketers are increasingly interested in the factors that impact the usage of these sites, in order to develop branded content that will attract and engage users. However, there is a lack of academic research revealing how individual consumer factors, such as personality, influence SNS users’ preferences for different types of content on SNS, particularly within an emerging market such as South Africa. The purpose of this study was to investigate the relationship between two personality traits – need for cognition (NFC) and need for affect (NFA) – and visual and verbal content preference on SNS in South Africa. The study also briefly examined whether demographic variables (gender and age) and SNS usage factors had an impact on the relationships between these variables. An online survey and pen-and-paper questionnaire were conducted. 307 social network site users were obtained primarily from two South African universities through convenience sampling. Data was analysed using correlation analysis, analysis of variance (ANOVA) and standard multiple linear regression on SPSS. The main findings showed that personality does have an influence (albeit small) on SNS users’ preference for visual or verbal content, and warrants consideration by marketing organisations in the design of SNS content. Visual content preference on SNS was found to have a positive relationship with NFA and a negative relationship with NFC. Verbal content preference had a positive relationship with NFC but no significant relationship with NFA. Demographic and SNS usage variables showed mixed results in their impact on SNS content preference. It was recommended that future studies include other variables that could affect SNS content preference, as well as use more objective measures (rather than self-reporting) to determine SNS users’ actual behaviour. Key words: Social network sites, personality traits, need for cognition, need for affect, visual content, verbal content, South Africa, emerging market / GR2018

Typescript. / Thesis (Ph. D.)--University of Hawaii at Manoa, 1984. / Bibliography: leaves [73]-81. / Photocopy. / Microfilm. / v, 81 leaves, bound 29 cm

Helen Martins devoted approximately the last thirty years of her life to converting her family home into a unique fantasy world which she named the Owl House. Since her death in 1976 the Owl House has become a national monument and museum in South Africa. Throughout her life Helen was considered by most of the surrounding villagers to have been strange, and she withdrew increasingly from society. However, she appeared to have contained a desire for human connection. There are several instances in which she expressed this desire, such as through the numerous letters which she wrote to fellow artists. The existing body of literature on Helen illustrates the complex nature of her personality; however the question of which personality style she best typifies has remained unanswered. In order to answer this question a psychobiography was conducted on Helen. Psychobiographies entail a biographical representation of a person's life history to which a psychological theory is applied. The psychological theory utilised within the current study was Millon's (1969/1996) Biosocial- Learning Theory. Thus, the chief objective of this study was to describe and interpret Helen's personality style through the use of Millon's (1969/1996) Biosocial-Learning Theory. Alexander's model of data extraction and Miles and Huberman's three step approach were implemented in order to reduce, organise and analyse the data. The findings of this study reflected that Helen deteriorated from one of Millon's (1969/1996) proposed personality styles to another as she aged. The current findings may illuminate Helen's motives for obsessively devoting her life to the creation of her fantasy world.

Thesis (Ph. D. (Psychology)) -- University of Limpopo, 2019 / The present study investigated the gender moderated relationship between the dark tetrad personality types and sexual behaviours among African university students. Two studies were conducted using conveniently selected samples from two universities in Limpopo, South Africa. Both studies were quantitative in nature using a cross-sectional research design. An integrative theoretical approach was utilized in the conceptualization of the studies, and data was analyzed using structural equation modeling (SEM). The first study (N = 261) determined the relationship between the dark tetrad personality types and sexual behaviours conceptualized as infidelity, sexual aggression, and sociosexuality. It was only sadism that had the capacity to predict infidelity and SOI-R desire. Regarding moderation, the results showed that gender only moderates the associations between Machiavellianism and SOI-R behaviour, psychopathy and SOI-R attitude, and sadism and infidelity. The second study (N = 275) examined if the relationship between the Dark Tetrad personality types and socio-sexuality would be mediated by adversarial sexual beliefs (ASB) and ambivalent sexism (benevolent [BS] and hostile sexism [HS]). Results showed that the relationship between sadism and SOI-R behaviour and desire, Machiavellianism and SOI-R behaviour and desire were fully mediated by BS, and the association between sadism and all the SOI-R components, Machiavellianism and all the SOI-R components, and psychopathy and all the SOI-R components were fully mediated ASB. Additionally, gender only moderated the ASB mediated associations between sadism and SOI-R behaviour, and sadism and SOI-R attitude. Ultimately, the study advances recommendations for future studies. / NRF ( National Research Foundation)