Akademisk avhandling-Lund. / Extra t.p., with thesis note, inserted. Bibliography: p. [389]-394.

Thesis (Ph. D.)--University of Wisconsin, 1965. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliography.

The personality traits of NPC characters are key elements in the complex interactions within games. This study, based on the Big Five personality theory, aims to explore how the perceived personality of NPC characters influences player choices. In the initial phase of the experiment, we designed two original NPC characters based on theories such as the Big Five personality model and presented them to the participants through textual stories and visual images. Subsequently, they were given imagined game tasks that we designed, and they had to choose the NPC character they were more inclined towards in each task. Through analysis, we found connections between certain Big Five personality traits of NPC characters and different tasks. We also discovered discrepancies between the intended personality design of the characters and their actual perceived personalities, with variations observed in the exhibited differences of each personality. In conclusion, the perceived personality traits of NPC characters have various influences and connections to player choice behavior.