by Yuen Wing-wah, Ricky, Fung Wai-hung, Eugene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 64. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / PREFACE AND ACKNOWLEDGMENT --- p.viii / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- REGULATORY ENVIRONMENT --- p.3 / Air Pollution Control Ordinance --- p.3 / Air Control Zones --- p.3 / Fuel Oil Consumption in Hong Kong --- p.6 / Chapter III. --- CURRENT FUEL OIL MARKET --- p.11 / Types of Oil Fuel --- p.11 / Market Share of Oil Fuel --- p.12 / Chapter IV. --- METHODOLOGY --- p.15 / Purpose of the Study --- p.15 / Need for the Study --- p.15 / Target Respondent --- p.16 / Population and Sampling --- p.16 / Data Collection Method --- p.18 / Chapter V. --- ANALYSIS OF DATA --- p.19 / Demographic Charactertistics --- p.19 / Position --- p.19 / Geographical Distribution --- p.19 / Industry --- p.20 / Users' Views of Market --- p.22 / Usage of Supplier --- p.22 / Types of Supplier --- p.24 / Users' Evaluation of Supplier --- p.26 / Attitude to Existing Government Regulation --- p.30 / Concern Over the Government Regulation --- p.32 / Understanding of Different Oil Fuels --- p.34 / Knowledge of Sulphur Content --- p.37 / Expenditure on Oil Fuel --- p.39 / Chapter VI. --- POTENTIAL OF NEW MARKET --- p.41 / Willingness to Switch Product --- p.41 / Reactions to New Fuel Oil Concept --- p.45 / Chapter VII. --- SUMMARY --- p.48 / Chapter VIII. --- CONCLUSION --- p.50 / APPENDIX --- p.51 / BIBLIOGRAPHY --- p.64