Situated within the larger scholarship on the women's liberation movement of the 1970s exists a body of literature that analyzes the rhetorical functions of pro- and anti- Equal Rights Amendment messages in relation to communication studies. Although limited in scope, this literature acknowledges the tremendous impact of Phyllis Schlafly's STOP ERA campaign in the prevention of the ratification and unratification of states. However, with the exception of a few theses and dissertations, a lion's share of published articles proclaim the STOP ERA and Schlafly herself to be predominantly negative and serve solely as prevailing threats to the women's movement. As a result, heterogeneous scholarship grounded in communication theory proves limited when applied to critical rhetorical analyses of anti-feminist rhetoric. Using Kenneth Burke's frames of acceptance and rejection as a perspective for rhetorical criticism, this thesis demonstrates how Schlafly's conservative ideals functioned rhetorically through acceptance-based frames in the past, and through rejection-based frames after the failed ERA ratification in 1982. In doing so, I provide today's scholars with an important body of knowledge to further examine the ERA debate and its influence on contemporary feminism. Until rhetoric is fully explored within the cultural and historical conditions distinctive to Schlafly's main speeches during the ERA debate, meaningful debate about the women's movement and feminism's current state is subject to remain truncated. / Master of Arts

Graves discusses the important role that women played in the anti-ERA campaign in Georgia during the late 1970s and early 1980s. The Equal Rights Amendment (ERA) was a controversial and divisive piece of legislation that polarized both legislators and constituents throughout the United States. Graves uses the anti-ERA campaign in Georgia as a model for studying the women who opposed the ERA on a national level. She writes about the differences between the feminist movement and the conservative grassroots movement, the role that anti-ERA women played in the rise of the New Right, and the legacy of the ERA’s failure in contemporary political context. Graves uses interviews and primary resource documents of the women involved in the campaign as well as a plethora of scholarly materials previously written about the ERA.