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121	Ideology in California : the role of oppositional interaction as a strategy in the campaign for Proposition 8 Gardner, Kasey Christopher 01 January 2009 (has links) This thesis analyzes the ideologies present the campaign rhetoric surrounding the 2008 California legislative initiative Proposition·8. Using Foss' method of ideological criticism the campaign is read prior after the opposition response to determine if an ideological shift occurs. The study is framed to identify this shift as a potential product of oppositional interaction, a characteristic of rhetoric defined by Smith and Windes. The study concludes that the shift in ideology during the campaign by the supporters of Proposition 8 was a significant development. The response from the Proposition 8 campaign reframed the debate, making the electorate vulnerable to a different ideology. This new ideology places the state education apparatus, not the courts, in the spotlight as the state mechanism that is in dispute in the marriage controversy. When placed in .this context, theories of political economy are employed to explain how the electorate may have interpreted these arguments. One. explanation offered is that the response ideology of the Proposition 8 campaign allowed voters to vote to outlaw gay marriages as a proactive response to a mistrust of education. The discussion section indicates that this could be an adjustment to existing ideologies, or development of an issues specific ideology that is only relevant for one issue in the mind of the individual. Ultimately, this study demonstrated the utility of ideology as a method to analyze political rhetoric and examines the role that oppositional interaction plays in the long-term development of public dialectic. California Proposition 8 (2008) Public opinion Communication in politics Political campaigns Voting Same-sex marriage Political aspects American Politics Civil Rights and Discrimination Communication Critical and Cultural Studies Family, Life Course, and Society Feminist, Gender, and Sexuality Studies Gender and Sexuality Law Political Science Politics and Social Change Sexuality and the Law Social and Behavioral Sciences
122	Representative form and the visual ideograph : the Obama "Hope" poster Terrell-Curtis, Kara Beth 29 January 2014 (has links) Indiana University-Purdue University Indianapolis (IUPUI) / In this study, Janis Edwards and Carol Winkler’s method, based on Michael McGee’s ideograph, is applied to non-discursive forms in order to understand the extent to which these images can be understood as a representative form functioning ideographically. Artifacts for analysis include the 2008 Shepard Fairey Obama “PROGRESS” and “HOPE” images, related campaign graphics, and parodies, political and non-political, humorous and serious. Literature on visual rhetoric, the ideograph, and extensions of McGee’s ideograph to visual forms was reviewed. When the method was applied to the artifacts, the Obama “HOPE” image was found to be an example of a representative form. Additionally, the representative form was demonstrated to function ideographically in the parodied examples analyzed in this thesis. Opportunities for further study on the visual ideograph and additional artifacts were proposed. Obama, Barack -- Posters Obama, Barack -- Portraits Political posters, American Fairey, Shepard -- Themes, motives Winkler, Carol McGee, Michael Calvin American wit and humor, Pictorial Ideology -- United States Visual communication -- United States Aesthetics -- Political aspects Graphic arts Edwards, Janis L., 1949-

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Ideology in California : the role of oppositional interaction as a strategy in the campaign for Proposition 8

Representative form and the visual ideograph : the Obama "Hope" poster