The diploma thesis analyzes the ways in which the Civic Democratic Party use methods of political marketing in the election campaign for regional elections of the South Moravian Region in 2012

The thesis analyses election campaigns of successful parties by Lees-Marshment model. According to five basic aspects - election research, political product, implementation of product, adjustment of product and communication - the work aims to prove or disprove the hypothesis, that more market oriented political party tends to gain more political profit. Furthermore, the thesis describes financing of political parties and several negative campaigns connected to chosen parliamentary election. Thanks to questionnaire market research the work aims to analyse the factors of influence on decision-making of the first-time voters.

Election campaigns in the Czech Republic are undergoing a major professionalization process since 2006. The most noticeable proof of this trend is the Czech Social Democratic Party (CSSD), which is effectively cooperating with foreign agencies. In 2006 CSSD followed the example of British Labour Party and applied market-oriented party concept to its behaviour. The strategy of a market- oriented party is to identify public priorities, analyze them and to create an election program; since voter's satisfaction is crucial for a market-oriented party, it uses a wide variety of marketing services and techniques. I am analyzing the election campaigns of Czech Social Democratic Party in 2006 and 2010 using the Market-Oriented Party Model published by Jennifer Lees-Marshment in 2006. My goal is to find out whether CSSD followed the Market-Oriented Party Model in 2010 and whether it is going to keep applying the concept in the future. Key words: Election campaign, Czech social democratic party, political marketing, election management.

In 2016, the Great Britain became the first Member State to organize a referendum about its membership in the European Union, which led to the decision to leave it. In the much controversial campaign, which led to the vote itself, the media identified three key issues off the Membership debate: the EU economy, immigration to the Great Britain and the position of the country in the world. The media also tent to describe the debate as "filthy". One of the unusual and horrifying factors were death threats to few of the political actors, as well as assassination of the Labour politician Jo Cox. Given the context, out of the three key issues, the immigration became the most controversial one, especially because of the actions of the UKIP party. Their than chairman Nigel Farage was eager to take pictures in front of two billboards they've put up - one of which captured thousands of refugees waiting on the borders, the other one implying more than 1 million Turks could enter the country in the near future. Both of those billboards were put up to stir the fear of the migration in the country. This paper concludes of different approaches to immigration presented by the both political camps - "Leave" and "Remain". Based on the analysis of the transcripts of the eleven televised debates it describes key...

This thesis analyzes the election campaigns of six parties and movements (ANO 2011, ČSSD, TOP 09, ODS, KSČM, KDU-CSL) and one coalition (SPD-SPO). The aim of the diploma thesis is to analyze the election campaigns before the regional councils, which took place on 7.10. - 8.10.2016. In terms of methodology, qualitative research was applied in the diploma thesis. The first part of the thesis focuses on political marketing, which was used in the regional elections in 2016. The second part of the thesis deals with the campaigns of five parties of one movement and one coalition. Political parties have used various forms of political marketing in their campaigns. Elections to regional assemblies did not have one crucial topic to unify the entire political spectrum. Not even within the opposition was a single unifying theme linking the opposition against the government. Each political party chose its sub-theme. All parties had a centralized campaign. CSSD, KDU-ČSL and TOP 09 had a centralized campaign in part. Political party budgets ranged from 16 to 111 million. The least invested in the SPD-SPO coalition and most of the hnutí ANO 2011.

Professional campaign is an integral part for each candidacy, including presidential candidates. Presidential campaigns recognise two significant milestones. The first was presidential debate between Nixon and Kennedy in 1960 which is considered to be the beginning of televised politics. The second was Barack Obama's campaign in 2008 with its innovative usage of social media. Emmanuel Macron's campaign from 2017 is aspiring to push the evolution of presidential campaigns further. He surrounded himself with international advisors and based his campaign upon contemporary trends of political communication. Thanks to this he was able to introduce a very effective campaign. This diploma thesis conducts a research of presidential campaigns with the aim to generalise their key features and compare them with Macron's form of campaign. Thanks to this we can explore whether Emmanuel Macron was rather following previous paths or whether he introduced a fundamental progress in the way how presidential campaigns are maintained.

Fashion as a phenomenon was always connected with the human society. In this work I answer the role of men's fashion in politics within the cultural context in the Czech Republic. In this part I use the theory of representation from Hanna Pitkin, concretely the part about symbolic representation. It also uses theories from political marketing. My own research was done through the interviews with politicians from investigated political parties. This paper offers an answer which role plays the fashion in politics and how it is connected with the ideological background of the individual politician. Key words Men's fashion, political representation, political marketing.

The elections to the Chamber of Deputies of the Parliament of the Czech Republic on 28th and 29th May 2010 was called Facebook elections. The reason for such title was the scale of usage of Facebook by the political parties for their campaigns. The thesis Facebook and the elections. The analysis of a self-presentation of the Czech political parties before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2010 focuses on a semiotic analysis of Facebook accounts of some political parties and their chairmen. During the monitored period Facebook presentations were presented by the Civic Democratic Party, the Czech Social Democratic Party, TOP 09, the Public Affairs party, Christian Democratic Union - Czechoslovak People's Party and the Greens. The Communist Party of Bohemia and Moravia was not officially registered on Facebook. We also analyzed Facebook pages of Mirek Topolanek (ODS), Petr Necas (ODS), Jiri Paroubek (CSSD), Karel Schwarzenberg (TOP 09), Radek John (VV), Cyril Svoboda (KDU-CSL) and Ondrej Liska (SZ). We call Facebook a viral social network. We analyzed it as a cyberspace with an ambivalent structure which influences the mean of a communication process before elections. Rhizomatic map of Facebook is comparable with a topology of a virtual cafe. We also...

The thesis Political marketing and political communication as a tool of government policy focuses on the topic of using political communication and political marketing by national government's and politicians. First part of thesis interduces theoretical framework for the political communication, political marketing, political public relations, permanent campaigns and branding. Second part focus on topic of govermental commnunication, third part of thesis interduces some case studies, primarily focused on the Czech Republic with an emphasis of the campaigns of the Government of the Czech Republic.

The thesis focuses on election campaigns for the 2014 European Parliament elections by French political parties. The thesis deals with a rising popularity of the National Front party in France - nowadays an often discussed topic. The party is becoming increasingly popular and is attracting more and more voters. The biggest proof of the increasing popularity of FN is the party's victory in the 2014 European Parliament elections. There exist many explanations for this victory such as an unfavourable economic situation in France, the unpopularity of the socialist government lead by French president François Hollande, or anti-immigrant sentiments spreading throughout the whole of Europe. The thesis seeks to find another possible view on the phenomenon by comparing the FN election campaign with those of its main opponents, UMP and PS, and searching for certain differences. This comparison is based on usage of political marketing tools in the campaigns: election posters, advertising spots and profiles on the social network Facebook. The aim of the thesis is therefore to analyse how the French political parties used these tools in their campaigns, and also trying to find certain particularities in how they conducted the election campaigns. It is posited that if FN uses the tools in a different way and...