This thesis examines the manner in which Ronald Reagan responded to the Tower Commission Report concerning his involvement in the Iran-Contra Affair. It explores the following questions: 1) What were the factors leading to a rhetorical situation as defined by the media and which required Ronald Reagan to provide a public response of self-defense; 2) what strategies of apologia did Reagan employ; and 3) how did the media and the White House characterize the outcome of Reagan's speech? Data for analysis were drawn from nationally recognized newspapers that shaped public perception of the Iran-Contra Affair: The Washington Post, The New York Times, Los Angeles Times, and The Christian Science Monitor. In addition, The Tower Commission Report and Ronald Reagan's March 4, 1987 speech were used as primary texts. It was found that the events of the Iran-Contra Affair qualified as a crisis, and exemplified an exigence needing a response. The thesis demonstrated that the Iran-contra Affair was an appropriate case for study as a rhetorical situation. Analysis demonstrates how Ronald Reagan made full use of the conventional apologetic strategies of denial, bolstering, differentiation, and transcendence to regain lost credibility; moreover, analysis provides further evidence of the utility of genre criticism.

The purpose of this study is to investigate the rhetorical strategies used by Reverend Jesse L. Jackson from the 1970's to the 1990's. Specifically, this study examines Jackson's use of narrative to empower himself, his constituency, and his political ideologies without possessing a traditional political platform. Jackson raised political and social consciousness regarding the positions he held by telling persuasive, strategically constructed narratives. By examining Jackson's narrated approach to politics, arguments can be constructed to demonstrate how Jackson rhetorically operates from an unorthodox platform in the political arena. A functionalist view of narrative, as defined by Lucaites and Condit (1985), is applied to Jackson's 1984, 1988, and 1992 Democratic National Convention addresses in order to account for "tangible" objectives being carried out by the narrative discourse form. In doing so, the study argues that Jackson's narratives initially functioned: to empower Jackson and the Rainbow Coalition; to bolster public approval ratings of Jackson from 30% to 54%; and later to promote Statehood for Washington D.C. / Graduation date: 1994

University of Macau / Faculty of Social Sciences and Humanities / Department of English

This thesis examines three case studies in presidential rhetoric in order to explore the genre of domestic crisis rhetoric as defined by Theodore O. Windt (1990). Windt (1986) notes the impressive scholarship on the rhetoric of war and international crises, but also laments the “neglect” of research into “equally significant speeches on domestic „crises,‟ especially those concerned with economic issues” (p. 104). Windt (1990) proposes a generic model that views domestic crisis rhetoric through a dialectic lens that explores how the discourse defines the president‟s policy and how it depicts the policy of the president‟s opponents. This study examines three of the most important presidential rhetorical texts on domestic issues of the last 50 years, each by a different president and each addressing a different domestic political issue – Barack Obama‟s September 9, 2009 address on health care reform, George W. Bush‟s September 19 and September 24, 2008 speeches on the financial crisis, and Lyndon Johnson‟s call for a “war on poverty” in his January 8, 1964 State of the Union address – with the goal of testing the generalizability of the genre across time and gaining a better understanding of how presidents respond to – and create – exigency through rhetoric. / Introduction and overview -- Literature review -- Method -- Barack Obama and health care reform -- George W. Bush and the financial crisis -- Lyndon Johnson and the "war on poverty" -- Conclusions. / Access to thesis permanently restricted to Ball State community only / Department of Communication Studies

Thesis (Ph. D.)--University of Hawaii at Manoa, 2005. / Includes bibliographical references (leaves 237-262). / Also available by subscription via World Wide Web / vii, 262 leaves, bound 29 cm

This thesis investigates the extent to which Ambassador Kirkpatrick's and Ambassador Walters' United Nations discourses on human rights reflects the rhetorical themes of "prophetic dualism" and "technocratic realism." A metaphoric analysis of six speeches reveals that both Kirkpatrick's and Walters' arguments were framed through an ideological division between Democracy and Communism. The presence of "prophetic dualism" in Kirkpatrick's and Walters' discourses is explained as an extension of President Reagan's bipolar rhetoric on world affairs. The presence of "technocratic realism" in Walters' discourse is described as resulting from a unique set of political and rhetorical factors. The exacting nature of "prophetic dualism" may make it ill suited as a method of argument in the realm of diplomacy.

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Using the Aristotelian concept of artistic proof, this thesis analyzes nine televised speeches presented by President Reagan from February 1981 through April 1983. Reagan skillfully utilizes only two modes of rhetorical proof--ethos and pathos. However, his lack of logical proof has not lessened his effectiveness. This study reveals several reasons for Reagan's rhetorical effectiveness and success. For example, Reagan's strong ethical image and personality comfort his audience and encourage their trust. His weaknesses in logical argument are overlooked by his audience because of his high personal appeal. Furthermore, Reagan's use of pathos appeals makes Americans feel good about themselves and their country, helping him to maintain his popularity. Finally, Reagan's skillful use of the television medium has increased his effectiveness.

This thesis analyzes how the American political system presents specific rhetorical constraints for independent and third party candidates who are "othered" by the system. To better understand how independent candidates overcome these constraints, the rhetoric of two such recent candidates, Charlie Crist and Joe Lieberman, is analyzed using ideographic criticism. These two candidates were originally affiliated with one of the two major political parties, but changed their party affiliation to run as Independent candidates. To facilitate their transition to independent candidates, both politicians used popular American political ideographs such as "the people," "freedom," and "unity" to maintain their allegiance to America and their constituencies, while separating their political ideology from their prior party affiliation. The ideographic analysis reveals that independent candidates can create nuanced changes in the meanings of popular ideographs to transcend partisan interpretations and create a positive perception of political "otherness." / bvy Cara Poplak. / Thesis (M.A.)--Florida Atlantic University, 2011. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2011. Mode of access: World Wide Web.

The purpose of this study is to examine the 1960 presidential campaign of John F. Kennedy and the 1968 presidential campaign of Robert F. Kennedy in order to analyze the similarities and differences that exist in their campaigns and their rhetoric. Specifically, the study examines the primary campaign rhetoric of the candidates and determines the rhetorical vision and fantasy themes that are created in three speeches from each campaign. The following research questions are proposed: What are the differences and similarities between John Kennedy and Robert Kennedy, in terms of their presidential rhetoric, their presidential campaigns, and their rhetorical visions? Does Robert Kennedy's rhetoric seem to be an extension of his brother's rhetoric or does it stand as his own?The study selects three speeches from each campaign as artifacts. The first speech by each candidate was the announcement of his candidacy. The second followed soon thereafter, before primary election results were a factor. The last speech reviewed in each campaign occurred after primary election results were announced, and the candidates had achieved success and failure in their campaigns.Fantasy theme analysis is employed to determine the fantasies that exist in the rhetoric and the rhetorical vision that is presented in each campaign. The analysis finds that each vision is comprised of four fantasy themes. The findings reveal that Robert Kennedy's rhetoric and rhetorical vision act as an entity separate from John Kennedy's, with unique goals and a different focus. / Department of Speech Communication