In a representative democratic state such as Sweden there have been considerable clear changes in terms of forms for political aggregation during the last 50 years. This essay points out major changes concerning the formation of how parties work and formulate their messages. This study highlights how professional consultants and communicators have caused an alteration in the way political arguments and how policies are formulated within parties. Policy professionals are people who are employed to mediate useful information, their commission affects politics deeply. This group of people are either employed within organizations without having any formal mandate through seats in the parliament or are frequently hired and sometimes founded by different governmental agencies or even political parties. One consequence is that the role of parties and the democratic ideals has been affected. The party representatives have become more professional themselves. Possibly at the expense of the vitality of the party organizations, which is in line with the sharp drop in the number of party members which has been witnessed since the beginning of the 21st century. One effect may be further strengthening of the party elites in terms of more top-down management with more interaction and career opportunities in both the party organization and its communication bureaus interchangeably. This study wants to highlight how this change has occurred and which effect it causes to the party system and their role in a representative democracy.