The purpose of this thesis was to get an idea of how tourism in Ukraine and specifically in the capital, Kiev, changed since the major events in recent years. In 2012 Ukraine and Poland welcomed the big football event Euro 2012 where Kiev was one of the hosting cities. After that the tourist flow increased until the terrible riot that took place at the end of 2013. Among other consequences, it led to Kiev receiving a bad image internationally via mass media, which in turn led to the reduction of the tourist flow. This thesis is a qualitative study, based on interviews with two government officials who had given us an overview of how tourism is today and what government does to improve the city’s image of having poor security and threats to potential tourists in Kiev today. Interviews with both representatives took place on location in Kiev. In addition to that, we conducted an email-survey with 13 Swedish tourists who had not previously visited Kiev to get a picture of their knowledge of Ukraine’s capital. Based on the answers from our respondents, we had worked to obtain the relevant theories and previous research for further analysis. The results of this thesis show that nowadays tourism in Kiev is not a profitable industry and there is too little focus dedicated to this topic as well as the city's marketing, because of the ongoing war in parts of the country. Furthermore, there is no ministry responsible for tourism in Kiev, but only departments that are being constantly moved between different ministries. / Syftet med denna uppsats var att få en uppfattning över hur turism i Ukraina och specifikt i huvudstaden Kiev ser ut, då den ändrades i och med stora händelser under de senaste åren. År 2012 hade Ukraina och Polen välkomnat det stora fotbollsevenemanget EM 2012 och Kiev var en av städerna som evenemanget arrangerades i. Efter detta hade turistflödet ökat tills det förfärliga upploppet som skedde i slutet av år 2013. Det ledde till att Kiev fick en dålig image internationellt via massmedia som i sin tur ledde till turismflödets minskning. Uppsatsen är en kvalitativ studie, byggt på intervjuer med två myndighetsrepresentanter som har gett oss en överblick om hur turismen ser ut idag och vad staten gör för att avlägsna denna image om dålig säkerhet och hot mot potentiella turister som Kiev har idag. Med potentiell turist menas en person som hittar något intresse för att besöka ett turistställe. Intervju med både representanter skedde på plats i Kiev. Samtidigt hade vi genomfört en undersökning då vi via e-post intervjuade 13 svenska turister som inte tidigare hade besökt Kiev. Syftet med e-post intervjuerna var att få deltagarnas bild av vad de har för kunskap om Kiev. Utifrån svar från våra respondenter hade vi arbetat för att få fram de relevanta teorier samt tidigare forskning för vidare analys. Resultatet av denna uppsats visar att dagens turism i Kiev inte är den lönsamma näringen och det fokus som läggs på detta område samt stadens marknadsföring är obetydlig, då det pågår krig i delar av landet. Samtidigt som förvärvsarbetet av turismen brister på grund av saknad av ett departement som ska vara ansvarig för turismen i Kiev. Det finns endast inaktiva avdelningar som ständigt flyttas till olika departement.

During the spring of 2017 the authors of this paper have studied the political instability in Turkey, and its effect on the incoming tourism. The study is done from two perspectives, Swedish tour operators and potential tourists. In 2015 and 2016 Turkey suffered from several attacks and political demonstrations. In addition, the refugee crisis affected the country noticeably. This became the start of reduced interest for traveling to Turkey.  The aim of this paper is to examine how the political instability in Turkey has effected the tourism industry from a perspective of three Swedish tour operators and potential tourists. To explore this aim the authors have used three research questions.  Based on methodological approaches empirical data has been collected. The collected data has been analysed by using selected theoretical starting points; political instability, crisis, marketing during and after a crisis.  The results of this study shows that Turkey has been strongly affected by political instability and that decreasing tourism plays a significant role in the country’s economy. Swedish tour operators notices significant differences in the number of sold trips now, comparing to before the crisis. Exanimated tour operators all agree that the way back to where it was is a long process. Results also show that tourists attitudes regarding traveling to Turkey is based on personal experiences and emotional feelings.