This study investigated the relationship between masculinity, cultural worldviews, and societal risk perceptions in a sample of school-going boys between the ages of 17 and 18 years old. The main objective was to examine the nature of the relationship between these variables of interest with the purpose of gaining insight into the type of societal risks that are of most concern and those risks that are rejected by males conforming to traditional masculine norms. Furthermore, this study compared the pattern of societal risk perceptions held by males conforming to the traditional masculinity type with the risk perceptions of males adhering to the accommodating and progressive masculinity types. This study also attempted to identify the type of cultural worldviews that were held by individuals adhering to traditional masculine norms and values. One hundred and fifty seven adolescent boys participated in the study and were given two questionnaires and two psychometric scales to complete. The findings of this study showed that males embracing traditional masculine norms and values were more likely to endorse hierarchical and individualist worldviews and to be less concerned about a variety of societal risks and the impact these posed for the South African public. In contrast, participants conforming to progressive masculine norms were more likely to be risk sensitive, showing heightened concern for the negative impact of a number of societal risks on the South African public. In accordance with cultural theory of risk, the risk ideologies upheld by each of the masculinity types were found to be functional in the sense that they supported the core values and agenda of that masculinity type. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2009.

Consider the possibility of the remnants of our present day society being excavated and studied in centuries to come. Imagine the craftsmanship, the art, artifacts and architecture that will then be compared to those of the past centuries. Our entire culture will be labelled by the endless array of rubbish that has become an integral part of our lives. The increasing prevalence of kitsch in the society goes almost unnoticed where it should be causing concern. Few people are aware of its existence, or the permanent aesthetic scars induced by this prevalence. How has this cult of sheer awfulness come about and why has it become prevalent? It is impossible to pursue all the avenues of kitsch - so vast is it but it is the purpose of this study to try and answer some of the questions, in order to make people more aware of what has crept into our society, to help them become more discriminating, and not merely to level criticism at the perpetrators of kitsch.

M.A. (Communication Studies) / This dissertation will concentrate on the manner in which the signification system of popular culture in advertising texts operate within the context of changing South African or post apartheid society. Social and political changes have taken place virtually overnight and it is therefore not surprising that the effects of these transformations have not yet filtered through to all layers of society. Furthermore, such quick changes cannot take place without causing at least some ripples of dissent and upheaval within certain sectors of society which may include cultural groups or even business. The author will consequently examine the effect which social changes have had on the perceptions of advertisers in the marketplace and the manner in which their brands are portrayed within advertising texts. More specifically, an investigation will be undertaken into the manner in which Popular Culture, whiph is inherently South African, has been incorporated within the contents of those texts. Popular Culture, it will be argued, has moved away from being a term used by classical Marxists to describe a so-called mass culture. In fact, within the context of a postmodern society, in other words, one which is essentially multi-faceted, the . concept Popular Culture-encapsulates that which is used within the day-to-day living experience to make a statement of dissent with the mainstream. Therefore the task set by this dissertation is manifold. the first instance we will place the South African market within a historic, cultural and economic context. In other words, we will attempt to trace the life-world of the South

M.A. (Industrial Sociology) / Identity construction amongst the youth is a vital process as it shapes who they are and what they want to be. Rapid social change contributes a great deal to the ways people create and shape their identities. This study focuses on youth identity construction in South Africa, specifically among young people at The Zone, a shopping mall in Rosebank, Johannesburg. In South Africa much research has been done on youths mainly focusing on delinquency. There is thus a knowledge gap with regard to youth identity and the positive aspects of life. This study, therefore, aims to shed light on the positive aspects of identity construction among the youth. Previous studies on youth identity construction have shown that youth identities are constructed in a world where popular culture dominates people’s existence. The construction of youth identity at The Zone is examined by focusing on music, fashion and technology as the main elements of popular culture. The theoretical framework of this study is derived mainly from scholarly work on identity formation, popular culture and youth culture at The Zone. For this study, both quantitative and qualitative research methods were used in which the following data gathering processes were applied: focus groups, semi-structured face-toface interviews, and questionnaires. The findings of the study show that identity construction amongst the youth is done through their interaction with one another as well as the images, styles and entertainment that form part of popular culture. Democratic South Africa has opened doors of choices for young people. Within certain constraints, they are able to do what they like, become who they like and explore their identities. The findings show that even though they come from different backgrounds, their aspirations to be hip and sophisticated, as dictated by popular culture, are similar.

Thesis (MTech (Design)--Cape Peninsula University of Technology, 2016. / The research was motivated by my lived experience in the Olifants River community of Namaqualand. In this community there are many diverse ethnic and social groupings with considerable potential to contribute to indigenous knowledge and creative practices. These groupings are, however, fragmented, with no platform for their varied and rich cultural assets to be displayed and acknowledged. In addition, the research was motivated by the call for a platform for the arts in the region. It is argued that visual art practice is an instrumental tool in the advancement of both creativity and social cohesion in this community. The research commenced with a pilot study, comprising workshops, which were run by art practitioners from various sectors in the region. Primary literature that influenced the emerging research design was that of Solomon (2007) as well as the holistic cultural viewpoints of Schafer (2014). The organic process of qualitative research methods as described by Ellingson (2009) was a natural personal directive. Body mapping was used during a preparatory phase that led to the creative exploration of community members’ own identity. Storytelling and dance were included in the design methodology since they enabled a psychosocial process of validating art practice as an economic asset within the community as well as enhancing social cohesion in the community. Crystallisation methods implemented in the process-driven body map workshops were held for grassroots -, town – and township sectors in the Olifants River valley. Each of the workshops comprised ten participants who were invited to participate in a subsequent do-designed collaborative event.

Hierdie proefskrif is 'n verkennende ondersoek na kykers se interpretasie van die seep-opera Egoli - Piek van Goud. Die basiese vertrekpunt van die studie is die teks-leserontmoeting waar gelyke status aan die boodskap ('n teks) en die ontvanger ('n kyker) gegee word. Uit so 'n ontmoeting ontstaan kykers se interpretasies. Die tweeledige ondersoek plaas die proefskrif binne die teoretiese en metodologiese raamwerk van resepsiestudie om die komplekse interaksie tussen 'n teks en die ontvanger te ondersoek. Die twee komponente word binne spesifieke historiese en kulturele kontekste geplaas, te wete die veranderende politieke en ideologiese klimaat in Suid-Afrika asook die sosio-kulturele en politieke kontekste van die deelnemers. Die deelnemers van hierdie studie is groepe bruin-, swart- en witvroue. Groeponderhoude (fokusgroepe) is met ses groepe vroue tydens hul etensuur by die werkplek gevoer. Die onderhoude is rondom die volgende temas gestruktureer: romanse, identifikasie, parasosiale interaksie, sosiale interaksie, intertekstualiteit en Egoli as 'n forum vir die uitbeelding van Suid-Afrikaanse werklikhede. Kykers se interpretasie van die temas is ontleed aan die hand van referensiele, onderhandelde en kritiese interpretasierame. Daar is gevind dat die verskillende kultuurgroepe in 'n groat mate dieselfde interpretasierame gebruik in hul interpretasie van die verskillende temas. Die opvallendste verskil tussen die groepe is die wyse waarop die deelnemers die tema Egoli as 'n forum vir die uitbeelding van die SuidAfrikaanse werklikhede vertolk: as gevolg van verskillende sosio-kulturele en politieke omstandighede in Suid-Afrika het die deelnemers waarskynlik interpretasierame ontwikkel wat aan daardie omstandighede gekoppel kan word. In die studie is aangetoon dat die hermeneutiek en resepsieteorie nuttige verklarings gee van die elemente in die seep-operateks wat kykersbetrokkenheid stimuleer en die proses van interpretasie. Die proses verloop soos volg: deelnemers het bepaalde verwagtings oor 'n program; hulle moet die uitgebeelde werklikheid(e) herken en die boodskappe dan toe-eien. Hierna word boodskappe 'n kultuur binnegedra deur middel van sosiale diskoers. Die teoretiese onderbou het voorts aan die lig gebring dat deelnemers se interaksie met en interpretasie van Egoli 'n vorm van spel is. Empiriese bewyse is gevind dat die deelnemers op speelse wyse • oor karakters 'skinder'; • spekuleer oor romantiese assosiasie; • met karakters identifiseer; en • parasosiale verhoudings met karakters aanknoop. / Text in Afrikaans / This thesis is an exploratory study of viewers' interpretation of the soap opera Egoli - Place of Gold. The basic point of departure is the text-viewer encounter where equal status is given to the message (text) and the recipient (viewer). Viewers' interpretations develop from this encounter. This dichotomous investigation places the thesis within the theoretical and methodological framework of reception study where the complex interaction between a text and the recipient is examined. The two components are placed within specific historical and cultural contexts, namely the changing political and ideological climate in South Africa, as well as the socio-cultural and political contexts of the participants. The groups participating in this study consisted of coloured, black and white women. Six group interviews (focus groups) were held with these women during their lunch-hour at the workplace. The interviews were structured around the following themes: romance, identification, parasocial interaction, social interaction,intertextuality and Egoli as a forum for the portrayal of South African realities. Viewers' interpretations of these themes were analysed according to referential, negotiated and critical interpretative frames. It was largely found that the various cultural groups use the same interpretative frames to interpret the various themes. The exception was the way participants interpreted Egoli as a forum for the portrayal of South African realities: because of different socio-cultural and political circumstances in South Africa the participants may have developed interpretation frames that could be linked to these circumstances. Hermeneutics and reception theory provide useful explanations of these elements in a soap opera text that stimulate viewers' involvement and the process of interpretation. This process proceeds as follows: participants have specific expectations regarding a programme; they must recognise the realities depicted and then appropriate the messages. Thereafter messages are incorporated into a culture by means of social discourse. A further important theoretical finding was that the participants' interaction with and interpretation of Egoli takes the form of play. It was empirically determined in this study that participants playfully • speculate about romantic association; • engage in gossip about characters; • identify with characters; and • develop parasocial relationships with characters. / Summaries in English and Afrikaans / Communication Science / D. Litt. et Phil. (Communication Science)

In this Thesis, from the disciplinary vantage point of English Studies, I explore some of the complex meanings that may be attributed to several forms and practices of South African consumer culture: magazines, malls and themed leisure. While these contemporary cultural 'texts' are often ephemeral, and people's attachments to them fractured, transient or at least ambivalent rather than unproblematic, my argument takes issue with the pessimism that informs much local and international criticism of consumer culture. My Thesis turns to concepts of affect, image, sign and discourse which have become features of current English Studies in order to generate readings of commercial culture more nuanced than the 'hard analyses' favoured by dominant practitioners of 'radical' South African cultural studies. At the same time, though, my analyses have learnt through disparate forms of local cultural study the necessity of grounding textuality in the structures of political economy. By means of manageable yet conceptually-suggestive South African instances, I consider how commodities and commodified experiences - generated in the first instance by the vested interests of Capital and related ideologies - may nevertheless be experienced by people in a plethora of ways not directly tied to the commercially-expedient construct of the 'target audience'. This experiential process entails a rampant volatility typical of a mass-mediated lexicon which challenges boundaries between high and low, formal and unofficial, propriety and the improper. While advertising and promotion, for instance, function as corporate attempts to contain proliferating signifiers and to secure a preferred, 'authorised' meaning for cultural goods or services, it is also the case that consumers themselves, perhaps creatively and certainly in clandestine ways that escape the supposed authorities of either market researcher or academic intelligence, author meanings that rework the limitations of what still tends to be construed within the university as a culture industry at once banal and insidious. The meanings of the contemporary cultures with which I deal, then, are highly mediated and many-layered, rather than constituting the mere surface announcement often imagined by scholars of both literary culture and of media- and cultural studies. The contexts of my Thesis are particular: it was completed in 1998, and has been produced from a university in KwaZulu-Natal by an academic formally trained in English Studies. In some respects, then, the interpretations I offer are narrow: geographically, historically and disciplinarily focussed. Yet in working on South African examples of commoditised forms and practices that derive from metropolitan vectors and have convoluted international genealogies, I have also sought to theorise the shifting interrelations of regional and national, local and global, discipline-specific and interdisciplinary knowledge. Drawing widely on studies into consumer relations - and at apposite points identifying conceptual connections and differences between 'foreign' figures like Michel de Certeau and influential South African thinkers such as Njabulo S. Ndebele - I suggest that for all its shortcomings consumerism needs to be understood as active process rather than as passive effect. My argument implies that such a rethinking of the conventional binaries of production and consumption is appropriate in a South Africa which is gradually giving substance to a democratic social order. Even within a politics premised on the individual, forms of consumption such as magazine reading and shopping need not necessarily be scorned as the selfish, even hedonistic pursuits caricatured by ideological purists: the Thesis seeks to demonstrate that people are at once citizens and consumers, individuals searching after distinctive identity and style as well as desirous of achieving a variety of community inflected bonds. Overall, the commercial culture examined in the Thesis is represented not as inevitably marred by cultural deficiency and degraded value - despite the dissatisfactions, irritations and deferred pleasures which for many of us form at least one facet of consumption - but as an everyday spectacle which is available for symbolic interpretation and aesthetic investment. This investment may be emotional as well as cognitive, sensuous as well as critical, mundane as well as exceptional, since individuals come to commodity culture with a range of longings, dreams, fears and sedimented allegiances. As my readings demonstrate, it is such diversity of response - provisional and elusive rather than predictable and guaranteed - which gives the lie to theories which are 'always-already' premised on the prior inscription and encoding of consumerism as manipulation. / Thesis (Ph.D.)-University of Natal, Durban, 1998.

Abstract not available / Thesis (M.A.-Music)-University of Natal, 2000

Hierdie proefskrif is 'n verkennende ondersoek na kykers se interpretasie van die seep-opera Egoli - Piek van Goud. Die basiese vertrekpunt van die studie is die teks-leserontmoeting waar gelyke status aan die boodskap ('n teks) en die ontvanger ('n kyker) gegee word. Uit so 'n ontmoeting ontstaan kykers se interpretasies. Die tweeledige ondersoek plaas die proefskrif binne die teoretiese en metodologiese raamwerk van resepsiestudie om die komplekse interaksie tussen 'n teks en die ontvanger te ondersoek. Die twee komponente word binne spesifieke historiese en kulturele kontekste geplaas, te wete die veranderende politieke en ideologiese klimaat in Suid-Afrika asook die sosio-kulturele en politieke kontekste van die deelnemers. Die deelnemers van hierdie studie is groepe bruin-, swart- en witvroue. Groeponderhoude (fokusgroepe) is met ses groepe vroue tydens hul etensuur by die werkplek gevoer. Die onderhoude is rondom die volgende temas gestruktureer: romanse, identifikasie, parasosiale interaksie, sosiale interaksie, intertekstualiteit en Egoli as 'n forum vir die uitbeelding van Suid-Afrikaanse werklikhede. Kykers se interpretasie van die temas is ontleed aan die hand van referensiele, onderhandelde en kritiese interpretasierame. Daar is gevind dat die verskillende kultuurgroepe in 'n groat mate dieselfde interpretasierame gebruik in hul interpretasie van die verskillende temas. Die opvallendste verskil tussen die groepe is die wyse waarop die deelnemers die tema Egoli as 'n forum vir die uitbeelding van die SuidAfrikaanse werklikhede vertolk: as gevolg van verskillende sosio-kulturele en politieke omstandighede in Suid-Afrika het die deelnemers waarskynlik interpretasierame ontwikkel wat aan daardie omstandighede gekoppel kan word. In die studie is aangetoon dat die hermeneutiek en resepsieteorie nuttige verklarings gee van die elemente in die seep-operateks wat kykersbetrokkenheid stimuleer en die proses van interpretasie. Die proses verloop soos volg: deelnemers het bepaalde verwagtings oor 'n program; hulle moet die uitgebeelde werklikheid(e) herken en die boodskappe dan toe-eien. Hierna word boodskappe 'n kultuur binnegedra deur middel van sosiale diskoers. Die teoretiese onderbou het voorts aan die lig gebring dat deelnemers se interaksie met en interpretasie van Egoli 'n vorm van spel is. Empiriese bewyse is gevind dat die deelnemers op speelse wyse • oor karakters 'skinder'; • spekuleer oor romantiese assosiasie; • met karakters identifiseer; en • parasosiale verhoudings met karakters aanknoop. / Text in Afrikaans / This thesis is an exploratory study of viewers' interpretation of the soap opera Egoli - Place of Gold. The basic point of departure is the text-viewer encounter where equal status is given to the message (text) and the recipient (viewer). Viewers' interpretations develop from this encounter. This dichotomous investigation places the thesis within the theoretical and methodological framework of reception study where the complex interaction between a text and the recipient is examined. The two components are placed within specific historical and cultural contexts, namely the changing political and ideological climate in South Africa, as well as the socio-cultural and political contexts of the participants. The groups participating in this study consisted of coloured, black and white women. Six group interviews (focus groups) were held with these women during their lunch-hour at the workplace. The interviews were structured around the following themes: romance, identification, parasocial interaction, social interaction,intertextuality and Egoli as a forum for the portrayal of South African realities. Viewers' interpretations of these themes were analysed according to referential, negotiated and critical interpretative frames. It was largely found that the various cultural groups use the same interpretative frames to interpret the various themes. The exception was the way participants interpreted Egoli as a forum for the portrayal of South African realities: because of different socio-cultural and political circumstances in South Africa the participants may have developed interpretation frames that could be linked to these circumstances. Hermeneutics and reception theory provide useful explanations of these elements in a soap opera text that stimulate viewers' involvement and the process of interpretation. This process proceeds as follows: participants have specific expectations regarding a programme; they must recognise the realities depicted and then appropriate the messages. Thereafter messages are incorporated into a culture by means of social discourse. A further important theoretical finding was that the participants' interaction with and interpretation of Egoli takes the form of play. It was empirically determined in this study that participants playfully • speculate about romantic association; • engage in gossip about characters; • identify with characters; and • develop parasocial relationships with characters. / Summaries in English and Afrikaans / Communication Science / D. Litt. et Phil. (Communication Science)

D. Tech. (Department of Visual Arts and Design: Fine Art, Faculty of Human Sciences), Vaal University of Technology. / Studies on art made by women have been deprived of their place in the history of art, globally, however, within the South African context, white women were placed firmly within the arts while black women were marginalised. This study makes two assertions, that culture was used as a weapon during apartheid in the 1980s, and that black women, as artists, contributed to South African art history through conferences and exhibitions. The process adopted in securing these two stated positions was to use the frameworks of Critical Race Theory (CRT) and grounded theory as methods to elicit personal experiences through interviews with six women involved in the arts and who contributed to the apartheid struggle during the 1980s. The process used to structure the research and collect data, was an argumentative review of selective literature. Exhibition reviews, conference presentations and proceedings, as well as journal publications between 1982 and 1990. The review concentrated on ‘what’ and ‘how’ statements made on black artists, specifically black women, to understand the reasons for the neglecting of black women artists in the construction of South African art history in the 1980s. Culture as a weapon of the struggle constructed a substantial part of this research as the study considered aspects that constituted struggle culture during the 1980s and the role of black women within this culture. Important to the role of black women as cultural activists was the inclusion of the oppressive nature of class, gender and race as experienced by black women during apartheid to expose the complexities that impacted black women’s roles as activists. A discussion of conferences, and festivals (with accompanying exhibitions), and the cultural boycott against South Africa, the official adoption of culture as a weapon of the struggle, and the resolutions taken at these conferences is investigated. Also of importance was the inclusion of women as a point of discussion at these conferences: their poor position in society, and support for the inclusion of more women into the visual arts. In support of black women’s contribution to South African art history, a discussion on black women as cultural activists is included. This includes interviews with six activists who were part of the liberation struggle during the 1980s who shared their experiences. The study asserts that black artists, specifically black women artists, were prejudiced during the 1980s. This did not however serve as a deterrent to their contribution to a South African art history. Anti-apartheid movements such as the African National Congress (ANC) and the anti-apartheid movement (AABN), Amsterdam, played an integral role in creating alternative cultural platforms that supported a ‘people’s culture’, that enabled the use of culture as a ‘weapon of the struggle’ against apartheid.