Diploma thesis deals with the strategic company analysis. First part is about charac-terisation of strategy and methods of internal and external strategic analysis. These methods are PEST analysis, 4C analysis, sector analysis, Porter's five forces model, analysis of business resources and financial analysis. Second part of the work is practical aplication of these methods on the specific business entity.

The aim of the thesis is implementation of the strategic analysis for the non-governmental organization Domov Sue Ryder, o.p.s. and to identify all the factors which have impact on its economy. The work deals with the effects of the external environment and the internal resources, which are available for the organization. There was used PEST analysis for analysis of the micro-environment. I have identified all the factors that affect the firm's ability to satisfy customer needs in section related to the micro-environment. These are members in the sector of social services for elderly. They form competition or support for the organization. The important part is also the synthesis of the results of the strategic analysis. There are listed strengths, weaknesses, opportunities and threats. The conclusion summarizes the most important information. There are suggested recommendations to management for improving.

The thesis aims to identify strengths and threats of the International Queer Film Festival Mezipatra using methods of strategic analysis and qualitative research and then propose a course of action in future years. The theoretical part focuses on the description of the structure of the festival, the specifics of non-profit organizations and also characterizes the selected strategic analysis procedures. In the practical part I analyze the festival through the steps of strategic analysis and also use informal talks with members of the organizing staff and my own experience with executive positions at the festival and outline the current status of activities and further direction for the festival.

In the theoretical part of this diploma thesis I will explain basic keywords for understanding the entire work. I would like to explain here the related theory of the electricity market in the Czech Republic and strategic analysis of the external environment. Also here will be indicated and introduced basic energy terms, composition of the electricity prices, history of the electricity market opening, activity of the Energy Regulatory Office and details of the price calculator. Further I will focus on description of the specific external analysis tools. In the practical part of this work I will characterize the whole industry, perform strategic analysis and compare specific suppliers of electricity to households.

The presented thesis deals with the possibilities of using techniques of Competitive Intelligence (hereafter CI) for small and medium companies. Its aim is mainly to analyze the possibilities of CI method in case of a specific company in the field of small and medium enterprises. The first part provides comprehensive overview of theoretical information, which is necessary to identify the concept of CI. It begins with definitions of CI and then continues with more detailed description of the field. Next, characteristics of small and medium-sized enterprises are introduced, as well as the possible use of CI in these enterprises. Finally, various methods such as SLEPT analysis, Porter's five forces model, SWOT analysis, and others are described in detail. The practical part of the work deals not only with description of a particular company in the field of building design and architecture, but also with crucial part of the thesis, exploration of external background of the company using these analytical methods and proposal of the proper use of information resources according to needs of the company. The last chapter deals with a suitable method of application of CI in the field of architecture and construction, providing summarized suggestions for the specific company as well as for the sphere of business in general.

This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.

The subject of this diploma thesis is creation of business plan for founding a company, whitch focuses on production and selling trio-flavor protein powder. In first part of this thesis, I focused on theory. In second part can be found all kinds of analysis, for example competition, market research, to be sure we are entering right market. In final part there is calculation for product, financial plan and so on, where from all relevant information will be decided, if the company is realisable.

The diploma thesis is focused on the establishment of confectionery Lenka and also serves as a business plan for building it. The first part contains theoretical background completed by market analysis and marketing research. The proposal part is focused on the design of the concrete business plan which assesses the chance of successful project implementation.

The goal of this thesis is to assess the options of further developement for the company D.I.S., spol. s r.o.. It analyses the effectiveness of the company using financial analysis and other instruments, furthermore it analyses the situation in the building industry. Based on the analyses there are recommandations for further developement.

This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.