The Diploma Thesis deals with process indentification of chosen company, proposing solutions for its improvement. The thesis is divided into three parts. The first one describes terms and methods of strategic management, predictioning and economic evaluation. Second part delas with comapny's environment and internal structure, using analytical tools for identifying key factors. The third part of the Thesis is synthesizing, it defines specific solutions and process economic evaluation.

This thesis focuses on developing a business plan to establish a subsidiary dealing with traffic engineering signs. The introductory part deals with the theoretical work, concepts and methods which will be directly applied in the following sections. Analytical part is focused on the individual analysis of the external and internal environment, a description of the parent company, especially after the financial costs incurred and contains a summary analysis describing the position in the marketplace. The final section contains a selection of the legal form of the founding companies, business and financial plan, risk management, schedule and evaluation of the business plan.

In the United States, 20% of newly established small businesses, including small businesses in the life insurance industry, fail within 2 years, and over 50% of them fail during the first 5 years. The purpose of this multiple case study was to identify and explore the strategies that life insurance brokerage owners use to sustain business operations beyond 5 years. Porter's 5 forces model served as the conceptual framework for exploring this subject matter. Owners of 3 separate small life insurance brokerage firms in Texas, who sustained their businesses beyond 5 years, participated in semistructured interviews. A secondary source of data was relevant company documents. Methodological triangulation and member checking assured the reliability and validity of the interpretations. Through thematic analysis and supporting software, 5 themes emerged: exceptional customer service, relationship-building, efficient promotional strategies, regular training of salespersons, and hiring the right employees. The application of the findings of the study could contribute to positive social change by reducing unemployment and thereby catalyzing an economic environment supporting employees, families, and communities.

Small and medium enterprises (SMEs) participation in the Nigerian oil and gas industry has remained low despite their importance in income generation, employment, local capacity building, and poverty eradication. The purpose of this multiple case study was to explore the strategies SME owners use to improve profitability in the Nigerian oil and gas industry. The target population consisted of 5 business owners who had successfully managed SMEs in Warri, Delta State, Nigeria for more than 5 years. The resource-based view and Porter's 5 forces of competition served as the conceptual framework for the study. Data collection was through semistructured interviews and review of company documents to triangulate the data. Data analysis included transcription, coding, querying, interpreting and reporting the themes, and the use of member checking strengthened the trustworthiness of interpretations. Findings suggested themes of low-cost strategy, knowledge of the business environment, competent personnel, collaborative partnerships, integrity, and financial management. These findings may contribute to positive social change because SME business leaders could use low-cost strategies, hire competent personnel, collaborate with other partners, and demonstrate integrity in financial management. Doing so may improve profitability, generate employment, reduce poverty, and enhance standards of living.

The primary objective of this study was to identify and investigate the main restrictions automation suppliers encounter when attempting to promote and sell their products into the local Vaal Triangle manufacturing industry. Through the literature study that was conducted, a general investigation into the supply chains of some of the most prominent manufacturing industries within the geographical demarcation were analysed. Two manufacturing industries were chosen namely Sasol and Rand Water. The different criteria upon which they qualify their suppliers were identified and the reasoning behind it discussed. The identified criteria included product compliance restrictions; commercial restrictions as well as limitations placed on suppliers by the consumer themselves where suppliers are restricted to only a few per product or service. The commercial restrictions were identified as the only restrictions the supplier has total control over and for this reason, was investigated in detail. These commercial restrictions included the supplier's NOSA, ISO and CIDB rating, as well as their BBBEE status. After the literature review, an empirical study was conducted by making use of a questionnaire which was developed alongside the conduction of the literature study. This questionnaire was sent out to the top management of the identified local automation suppliers to be filled out. The completed questionnaires were analysed by the Statistical Consultation Services of the North-West University (Potchefstroom campus). After the reliability and validity of the questionnaire had been determined, the basic demographical information of the respondents was analysed. An assessment of the 12 constructs measured in the study was done and the relationships between the demographic variables and the constructs were identified. Following the detailed analysis, conclusions on the demographic information of the respondents as well as between all the demographic variables and the constructs measured which had practical significance were discussed. Practical recommendations regarding compliance to the commercial restriction studied were made. The success of the study was determined mainly based on the achievement of the primary and secondary objectives. The study concluded by making suggestions for further research on the topic at hand. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.

The primary objective of this study was to identify and investigate the main restrictions automation suppliers encounter when attempting to promote and sell their products into the local Vaal Triangle manufacturing industry. Through the literature study that was conducted, a general investigation into the supply chains of some of the most prominent manufacturing industries within the geographical demarcation were analysed. Two manufacturing industries were chosen namely Sasol and Rand Water. The different criteria upon which they qualify their suppliers were identified and the reasoning behind it discussed. The identified criteria included product compliance restrictions; commercial restrictions as well as limitations placed on suppliers by the consumer themselves where suppliers are restricted to only a few per product or service. The commercial restrictions were identified as the only restrictions the supplier has total control over and for this reason, was investigated in detail. These commercial restrictions included the supplier's NOSA, ISO and CIDB rating, as well as their BBBEE status. After the literature review, an empirical study was conducted by making use of a questionnaire which was developed alongside the conduction of the literature study. This questionnaire was sent out to the top management of the identified local automation suppliers to be filled out. The completed questionnaires were analysed by the Statistical Consultation Services of the North-West University (Potchefstroom campus). After the reliability and validity of the questionnaire had been determined, the basic demographical information of the respondents was analysed. An assessment of the 12 constructs measured in the study was done and the relationships between the demographic variables and the constructs were identified. Following the detailed analysis, conclusions on the demographic information of the respondents as well as between all the demographic variables and the constructs measured which had practical significance were discussed. Practical recommendations regarding compliance to the commercial restriction studied were made. The success of the study was determined mainly based on the achievement of the primary and secondary objectives. The study concluded by making suggestions for further research on the topic at hand. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.

The aim of this thesis is to assess the competitive situation of the selected company on the basis of selected analyses and suggest possible changes for improvement. In the practical part of this thesis are analysed the competitors and competitive position of the company Leifheit s.r.o. headquartered in Blatná. For the analysis of the competitive environment of the company is used Porter's five forces analysis. These analyses are used as a basis for evaluation of the competitive situation of the selected company. In the end of this diploma thesis are described the proposals to improve the situation.

This thesis addresses the implementation of marketing audit in selected companies. For the analysis of the selected engineering company ENGEL Strojirenska ltd. based in the South Bohemian Kaplice. The thesis is divided into an introduction and objectives, literature review, characteristics, implementing marketing audit itself, solution design changes, conclusion and list of references. The literature review is characterized by marketing, micro and macro environments, PEST analysis, Porter's five forces model, competitor analysis and marketing audit. The next part is a characteristic of the chosen company and the bulk of the work is devoted to the implementation of the marketing audit itself. There is an audit of the marketing environment, marketing audit strategies, audit marketing organization, marketing systems audit, audit marketing audit productivity and marketing activities.The necessary information is collected through structured interviews with company management. Based on the findings that emerged from the marketing audit is given a proposal for changes to improve the current situation in the company.

The thesis ``Analysis of import activities of a selected company{\crqq} has been developed in cooperation with the company TRW - DAS Dačice, which deals with the production of components for cars and trucks. The main goal of this paper was an analysis of imports conducted by the company TRW - DAS Dačice and a forecast of their future development. The analysis of imports for the given company was carried out for the period from 2005 to 2009, the company{\crq}s suppliers have been analyzed and all significant results have been shown by graphical visualization. The thesis deals with an analysis of the growing Asian competition in the supply market. This analysis was performed for the automotive industry in most developing countries in South and East Asia by means of the following concepts: STEP analysis, Porter's five forces analysis and SWOT analysis. On the basis of these three analyses an appropriate strategy for the company TRW - DAS Dačice was found.

In this thesis there was created an external strategic analysis of feminine hygiene market in the Czech Republic. The given market was described and factors that affect it were defined. Subsequently, factors that influence the market the most were defined. Consumers of feminine hygiene were divided into five segments based on socio-demographic and behavioral characteristics. These segments are internally homogeneous and heterogeneous enough to each other so it it is possible work with them individually within the marketing strategy.