The subject of the diploma thesis titled "Strategy analysis of the company" is a strategic analysis of the selected company. Its purpose is to analyze a current status of the company with focus on finance and distribution channels. Further, based on findings conceive a strategic recommendation for the company. The diploma thesis is divided into two parts. In the theoretical part is described a general approach to company strategy, strategic analysis and instruments for company strategy analysis. In the practical part are chosen analyses applied on the selected company -- adidas ČR s.r.o. Finally, findings of applied analysis are summarized into the strategic recommendation for the selected company.

This master´s thesis is focused on the analysis of the AUTOMARKET TRUCKS s.r.o. company with the suitable methods. Based on them there are suggestions to improve the current situation of the AUTOMARKET TRUCKS s.r.o. which was found from the analysis results.

The subject of the diploma thesis is the analysis of Poski.com, s.r.o. Risk identification and proposal of measures. The work is divided into four parts. The first part focuses on the theoretical basis of work. The second part puts theory into practice using the given methods and analyzes. This followed by results assessment by risk analysis and RIPRAN method. The last part discusses appropriate measures.

The topic of this diploma thesis is to create a Business plan for the establishment of private child care in Broumov. The first part is determined by the theoretical background, where the business environment in Czech Republic is characterized and oves us a basis for conducting The analytical part. The analytical part of this thesis is devoted to a komplex analysis, market research and evaluation of current market conditions. The analysis outcome is a basis for a business plan creation including all the legal requirements in the Czech business environment.

This thesis considers the proposed business plan which outlines the present difficult conditions which exist in the company. It is derived from a complex analys of the company surroundings, changes and estimates of internal performance parameters aligned to the agreed strategic design. The objective is to produce a definitive document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal

The master´s thesis delas with reporting. In the first part – theoretic one – the thesis explains the conception of reporting as the one of contolling basic functions, SLEPTE analysis and Porter´s model of competitive environment, Kralickuv Quick and SWOT analysis. The practical part deals with charts creation. From these points of view there are presented propsals facilitate improving the firm possition.

The diploma thesis is focused on a preparation of a business plan for the establishment of a new home furnishing fabrics and decorations e-shop. It examines the present market and competition state. It contains a project implementation draft including a financial budget.

The master´s thesis is a proposal of a business plan for establishment of catering company in the city Náměšť nad Oslavou. The theoretical part is focused on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. In the practical part there is the theoretical knowledge applied to the particular situation, where the feasible entrepreneurial plan will be created.

An integral part of business should be systematic and continuous process of creation, coordination and control of marketing activities. Marketing is important for easy penetration of the market, so that a prosperous and firm to ensure the continued existence market. The aim of the thesis is to analyze the marketing activities of selected service firms, mutual comparison of these activities on the basis of analyzes carried out to design the next process of improving these activities. For analysis, three firms were examined in which their marketing activities. Based on the analysis of the marketing mix, Porter's model, analysis of the communication mix and SWOT analysis to identify appropriate strategic approaches and suggestions for how marketing activities of units. Suggestions for improvement were recommended with respect to the financial possibilities owners analyzed service companies.

The Master´s thesis contains analysis of environment in the company SG - Geotechnika, a.s. to find its position in the competitive market. Methods and procedures of strategic management in the company SG - Geotechnika, a.s., have been applied. The company focuses, except others, on consulting and engineering works and monitoring of buildings in geology and hydrology.