The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.

The focus of the diploma thesis is formulation of realistic business plan of a newly established company INEX plus Ltd. The core of its trade will be roof construction and personalized furniture production. The thesis consists of three parts. Theoretical part describes the foundation of the company and the structure of its business plan. Following sections analyze the internal and external environment of the company and formulate the business plan per se.