Made available in DSpace on 2015-03-05T19:14:41Z (GMT). No. of bitstreams: 0 Previous issue date: 27 / Nenhuma / Esta pesquisa examina se as organizações utilizam os Sistemas de Informação para prover aos seus gestores, de maneira compartilhada, as informações ambientais qualitativas e quantitativas, de forma a possibilitar a estruturação do Planejamento Estratégico, sob a perspectiva das Cinco Forças Competitivas de Porter. Para atingir o objetivo proposto, efetuou-se uma survey do tipo questionário por Internet, com um conjunto de questões fechadas e pontuadas pela escala Likert. Este foi respondido por 127 controllers de empresas constantes na revista Exame S/A, edição Maiores e Melhores, ano de 2006. Consideraram-se seis Blocos na elaboração do questionário, que serviram de base para a posterior análise dos dados, a saber: Controladoria e Tecnologia da Informação, Clientes, Fornecedores, Rivalidade, Produtos Substitutos e Novos Entrantes. A pesquisa, de natureza aplicada, utilizou-se de uma abordagem quantitativa que compreendeu as estatísticas descritiva e inferencial (correlação de Spearman), a análise multivariad / This research aimed to determine if the organizations make use of Information Systems to provide their managers, within the knowledge sharing concept, with qualitative and quantitative environmental information in order to outline the the strategic planning, in the perspective of Porter’s Five Competitive Forces. In order to accomplish this objective, a survey was carried out via internet, with a group of closed questions ranked by Likert’s scale. This research instrument was answered by 127 controllers working at companies selected in 2006’s Maiores e Melhores edition of Exame S/A Magazine. Six Factors were taken into consideration in the conception of the questionnaire, for later data analysis: Controllership and Information Technology, Customers, Suppliers, Competitive Rivalry, Substitute Products, Entry of New Competitors. For being an applied research, a quantitative approach was implemented to support the qualitative study, which covered the descriptive and inferential (Spearman’s correlation), multiv

This thesis is focused on an analysis of the XY company. The financial health of the company is evaluated by using external and internal analysis of the company’s environment and financial analysis of the company. On the basis of the gained findings and facts, further proposals and steps towards improvement of its financial situation are determined. The thesis provides an integrated view on the field of the financial analysis from the perspective of theoretical methods including practical applications for the particular company.

Diplomová práce se zabývá oblastí reportingu v konkrétní firmě. Teoretická část popisuje koncepci reportingu a příslušný teoretický rámec. Praktická část obsahuje analýzu firmy a současné situace reportingu. Cílem práce je rozšíření a zlepšení reportingu v české pobočce na základě analýzy současné situace.

The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.