Thesis "Evaluating and Financing an Investment Project in Company Jabara, s.r.o" is divided into three parts. First, evaluating of the overall situation by using basic anlysis. This will be followed by the detection whether the company Jabara, s.r.o. has money enough and other criteria for the development of business investment. At the conclusion appropriate forms of financing the investment will be given.

The goal of the thesis is to develop a business model, which will lead to growth of Touch Art developer studio. The focus areas are: improving societal and customer education, creating value networks and leadership development. With these focuses in mind, thesis contains analysis of the environment in which the studio is present, introduction to development topic, clarifying goals and visions, as well as marketing, internal factors and field analyses. The output of this thesis is structured steps and their evaluation, which the development studio needs to undergo to ensure stronger market position.

Marketing, franchising, franchisor, franchisee, marketing tools, risk