This Master´s thesis deals with the business plan for establishment of a corporation TOP Baits. It is in the business of manufacturing and selling baits for carp fishing. The thesis is divided into several chapters are devoted to theoretical knowledge ofbusiness analysis, general and business environment and its own proposals for solutions.

The diploma thesis deals with the proposal of marketing strategy for foreign markets. As a particular company the author have chosen company Hakr Trade, Ltd., which was renamed to KRETZ, Ltd. on the beginning of 2014. The thesis analyses problems of marketing and marketing planning. The goal is, besides processing literature review on the issue, apply theoretical knowledge in the field of marketing on marketing processes in the foreign trade at company KRETZ, evaluate the current state of marketing activities with regard to the principles of B2B and propose relevant recommendations to communicate the change of company name, increase awareness of customers about products and increase abroad sales. An essential part of the recommendation is costing of the proposed changes.

The goal of this Diploma Thesis was the detection of the potential trends of manufactural and business activities in manufactural division AZ KLIMA, Ltd and to suggest the appropriate measures .The starting situation of this company is described in an extensive analytical part. The output is a summary of its strenghts and weakness aspects, opportunities and threats. The suggest of strategy is presented by an extended marketing mix. The emphasis is placed first of all on product sphere. There are mentioned technological and organisational impacts of commencement of production of bolting and welding ducts, spiral tubes and ending distribution elements. Afterwards there are suggested methods of economy in manufactural process, market targeting and personal impacts. At the end there are outlined the time-dependent implementation harmonogram of suggested strategy, feasibility control and evaluation of expected benefits.

Tato diplomová práce se zabývá návrhem a analýzou strategie vstupu společnosti RENOCAR, a.s. na slovenský trh. Práce obsahuje přehled související literatury s důrazem na publikace, které se zabývají problematikou internacionalizace firem a vstupem společností na zahraniční trh. Analytická část zkoumá momentální situaci na trhu s automobily v České a Slovenské republice a stručně představuje toto průmyslové odvětví z evropského pohledu. Pomocí základních finančních ukazatelů pak hodnotí současný stav ve společnosti RENOCAR, a.s. Na základě výsledků získaných z výše uvedených analýz, autor ve třetí části práce navrhuje a kriticky analyzuje strategii expanze společnosti.

The master´s thesis deals with the draft of the business plan for the new business from selected branch. The thesis is divided into three parts. In the first part there is defined basic theoretical background related to the topic. The second analytical part deals with analysis of the relevant market and the final practical part contains the actual creation of of the business plan.

The content of my diploma thesis is to develop necessary steps to set up a business. The first part describes the theoretical background, which primarily focuses on the characteristics of individual analyzes, including model CANVAS. The second part focuses on analysis of the market in which will the business operate, followed by characteristics of external environment and then I try to capture the principle of offered product, which is the subject of future business venture. In the design part of my work, I approach variable solutions of individual business models that are closely linked with the results of the SWOT matrix analysis. In the next section,i perform a comprehensive evaluation of the various options based on the principle BSC and at the end of the practical part I design the necessary steps to set up a business that uses the resulting business model.

This Master’s thesis deals with an analysis of the cosmetic company Mary Kay (Czech Republic), s.r.o. In the theoretical part, basic terms and analyses are described and afterwards used in the analytical part. To determine the current functioning state of the company, the Porter five forces analysis, the SLEPTE analysis, SWOT analysis, and analyses 7S are used. Results of the mentioned analyses provide suggestions and recommendations regarding improvement of the functioning of Mary Kay (Czech Republic), s.r.o. company.

The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for marketing communication improvement.

The diploma thesis focuses on the creation of a business plan in the field of construction of an operational building, which is used for renting free space, for storage and for setting up a locksmith and metalworking workshop. The thesis contains a theoretical description of the business plan and the necessary analyzes. The practical part focuses on the business plan itself consisting of the construction of a new building and the transfer of existing locksmiths' production into their own business premises and the extension of the offered services of metalworking. In conclusion, the business plan is assessed, considering its feasibility under realistic conditions and determining the point of reversal in the implementation of the business plan.

This diploma thesis deals with the creation of a business plan for the establishment of a small guesthouse with a wine shop in the tourist center of Velké Bílovice. The aim of the thesis is to design and evaluate the possibility of realization based on the processing of available data and analysis. At first, the paper describes the theoretical background related to the problem solved and further analyzes the current state of the company. The analysis carried out is based on the draft business plan, including the financial plan and the risk plan.