This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.

My thesis will focus on risk management practically in developing countries. In this research study, first a literature review about the concept of risk management and its concerns is provided which is the output of extensive review of resources such as journal papers, books and research studies. Then a case study will be reviewed in Iran which is considered as a developing country. In this step, the researcher attempts to extract needed information for her research based on the theory of frames. After gathering needed information the findings which are extracted from practical environment are compared to the academics material to answer the questions which are defined in the primary steps. Meanwhile, the main purpose of this study is reviewing the conditions of work environment in developing countries and extract main concerns and compare them to the standards, methodologies and tools and techniques of risk management to improve the efficiency and effectiveness of using these tools in performing risk management in developing countries.

Today, in the hard situation, must organization very carefully observe its economy and plans. The objective of this project is to assess actual situation in Centropen a.s. Tools as finance analysis, fundamental analysis, SLEPTE analysis and Porter analysis are used. Results of these analyses are than processed in SWOT analysis and than compared with SWOT analysis from 2006.

The thesis is dealing with a proposal of competitive strategy of small firm. The starting point is strategic analysis that helps to identity internal and external influence impacting on given company. In conclusion is elaborated a proposal of competitive including variants of next company development.

The diploma thesis deals with improving communication mix of the selected joint stock company. The first part focuses on the theoretical interpretation and definition of the important concepts of the marketing, environmental analysis, marketing and communication mix tools. The following part describes the activity of the analysed company, the current marketing and communication mix. This section also contents the SWOT analysis and the questionnaire survey. In the last part I propose the new communication mix to improve the company’s market position.

The aim of the thesis is to analyse the product range manufactured by the company TON, which is a traditional Czech producer of bent wood furniture and especially chairs. The company TON has managed to maintain its position in the market for long 150 years, mainly thanks to the sensitive perception of changes in customer needs and adapting its product portfolio meeting them. In the theoretical part of the thesis are defined the basic concept of the marketing mix, product mix and described the methods and analysis as SLEPT analysis, Porter analysis, Portfolio analysis and Pareto analysis, which are then used in the practical part of the thesis. Based on the analysis there are formulated the conclusions which give recommendations on optimizing the product range and on effective use of certain elements of marketing mix for placing the product portfolio on target markets.

This thesis is focused on creating a business plan for a small business of company NEcukrárna. The theses have two parts, the first part is the theoretical introduction for the topic, the second part is the analytical part of execution concrete strategies for founding new small business. The methodical part of this theses is based on the professional literature and the knowledge collected during my studies. The applicational part contains the concrete economy situation on the market, practical experiences and knowledge and of course key analysis like SWOT matrix, Porter analysis. The aim of this thesis evaluates chances of profitability and long-term existence of my business idea.

This master's thesis is focused on analysis of EVONA a.s. product range, which is manufacturing company. Aim of this study is to analyze the range of underwear, thermal underwear and hosiery and then to propose optimization measures. The theoretical part is devoted to methods which focus on analyzing the marketing environment and product mix. In the practical part, internal company data of EVONA a.s. served to analyze the product range by using Boston Consulting Group matrix and General Electric Business matrix. To illustrate the situation a survey was carried out and it helped in the final recommendations of the product range.

Work deals with the current theme of the Middle and Small Companies in the Czech economy and problems in setting up marketing strategies.The teoretical part is applied to small family company AKORDEN SERVICE DELICIA producing accordions. After a detailed situational analysis of the company follow the recommended strategies for maintaining competitiveness and to enter new markets.

This master's thesis is focused on analysis of Whirlpool CR, spol. s r. o. product range. Main objective of this thesis is to analyse Whirlpool CR freestanding home appliances product range and suggest reccomendations for its optimalization. The theoretical part is devoted to methods for the analysis of macro-and microenvironment, which are then applied in practical part of work. Based on internal company data Whirlpool CR, spol. s r. o. is provided the analysis of the marketing mix. The analysis of range and recommendations for its optimization are performed with the Boston Consulting Group matrix.