The thesis is focused on creating business plan to establish a new cafe, which will be located in the new shopping center on the Czech-Austrian border in Hatě. In the first part of the thesis are captured the theoretical bases needed for creating a business plan. The second part of the thesis is focused on individual analysis. In the last part of the thesis are created proposal of steps and measures for the implementation of the business plan including its evaluation.

Diploma thesis is focused on selected company analysis firm that provide book-keeping and tax advice. Diploma thesis is based on fulfilment analyses as SLEPTE, Five forces model by POTRER and Financial analyse. Thesis respect specific field of company business and todays market situation. At the end of master thesis SWOT analysis is applied and relevant conclusion are defiened. This conclusion defice corporate trategy. By this, the aim of the thesis is succesfully done

This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.

Master´s thesis will discuss the assessment of the current situation of the company ABC, s.r.o., To assess the current state of the company, will be prepared analysis of external and internal environment, SLEPT analysis, Porter analysis, SWOT analysis and financial analysis and subsequently prepared a draft business development company.

Master´s thesis presents the proposal of firm expansion for the company which is exclusively czech retail system of shops of food and convenience stores. The objective of the thesis is an optimization of the strategy in a such way, which will ensure to gain a competitive advantage, perspective and healthy growth of the company in next years. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis analysis of the company is made and on the basis of the analysis there are some possible solutions suggested.

The diploma thesis focus on creating of the proposal of the real business plan for the establishment of the new branch office of confectionery shop Romance. The first part contains theoretical background, followed by analytical part and marketing research. In the proposal part, based on the information obtained, a business plan is created, which evaluates the chance of successful project implementation.

The subject of the diploma thesis „Performance evaluation of a company“ is to analyze performance of a company providing travel services in global market. The theoretical part defines basic concepts and methods of performance evaluation. The analytical part is focused on analysis of the activities including comparasion of financial indicators with competitors in global martket and suggestions for improvments. The final part includes project, which should increase the overal performance of the company.

The main aim of Diploma Thesis is management system analysis and sugestion of chosen company, according to a management functions. Strategic analysis is a part of company analysis. It includes the proposals and recommendations of management system which gives a support for a company position at the market and helps to improve company economic result.

A result of this work is suggestion of business plan for founding service – interior vehicle cleaning. On the beginning of the work are defining condition of market, general and departmental environs. Is valorizing a existing situation in this area. It will be proposing the complete business plan with financial rated.

The subject of this master´s thesis is creating a business plan. Theoretical part describes basic terms about business plan, development and brownfields. Practical part deals with analyses of the problem and making proposals of using football stadium property.