This dissertation is focused on process of a strategic analysis of a company, including analysis of an internal and an external environment. Its aim is to work out the strategic analysis of Secar Bohemia, a.s., to evaluate company's current situation of its market and to indentify all factors which could affect its development in future. It is divided into two parts: a theoretical part which contains theoretical basis (PEST analysis, 4C analysis, Porter's model, Checkup of the internal resources) and a practical part which apply that theoretical knowledge in Secar Bohemia,a.s. The output of the dissertation is to suggest the strategy and recommendations for futher development of that company.

The thesis deals with the elaboration of a business plan for setting up a catering company. In the theoretical part is described the theoretical starting points, which is further used to develop the business plan. The practical part is an analysis of the current market situation, business plan and financial plan.

The aim of my master’s thesis is entrepreneurial intention of business development. In the first part I focus on theoretical facts which are related to the topic; in the second part I present company Prádlo Jana with important comprehensive analysis. In the final part I create entrepreneurial intention of business development.

The main purpose of the thesis is to analyze the travel agency Bolsa travel, using selected methods of economic and strategic analysis to identify risks. The thesis consists of four parts. Where the first part works with theoretical work. The second part puts the theory into practice. The risk analysis and the RIPRAN method interpret the results in the third part and in the last part there is a discussion of the appropriate measures.

The aim of the master ´s thesis is to create a business plan for the establishment of a small company focused on offering tapas in Brno. The thesis consists of two parts: theoretical and practical. The theoretical part discusses the basic concepts, analysis and detailed description of individual parts of a business plan. In the practical part of the thesis, there is created the business plan for the establishment of tapas bar. There is described internal and external environment and a financial plan to ensure successful business activity.

The subject of the thesis is to create a Business Plan for the establishment of a fitness center in Brno. The first part defines the theoretical background that characterizes the business environment in the Czech Republic and which gives us the basis for processing the analytical part. The analytical part of this work is devoted to complex analysis, marketing research and evaluation of the current market conditions. In the final part, based on the performed analyzes, the business plan itself is created, including all legal requirements within the Czech business environment.

Master’s thesis focuses and analyses the present state of production company and includes entrepreneurial intention of business development. The first part of my work focuses on theoretical introduction, definitions of basic concepts and methods to be used. The second part analyzes the current situation in terms of general and major environment, proposes solutions, financing options, including an assessment of return of implementation.

The Master’s thesis deals with the proposal of marketing strategy questions for store building materials in Velké Mezirící. Based on theoretical knowledge and analysis of present conditions of the store, marketing strategy was developed. It is supposed to improve incomes and strengthen awareness of existence store at the market in Velké Mezirící.

The present dissertation is the design of a company's business plan, with a view to the construction of an automobile paint shop, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.

The Master’s thesis deals with the proposal of marketing strategy, which should lead to gain new costumers, maintaining the existing costumers and a higher profits, based ontheoretical knowledge and analysis of contemporary conditions of the company.