This thesis aims to develop the basis of market analysis and marketing strategy recommendations for the company MK.LD which provides services to clients in the area of Supply chain management. This strategy should also help to get more clients and retain existing ones and increase the company's competitive advantage in the market.

This thesis focuses on a marketing strategy proposal of a cosmetic salon D. B. Art – Dagmar Bencova. There is an external and internal enviroment analysis included. Data of this analysis was used for a design of a marketing strategy. This strategy includes a recommendations, which mainly lead to the increase of a market share.

This thesis on specifics of financial management construction company in a time of economic instability is accompanied by the issue of management companies in times of crisis. It is divided into two parts: a theoretical and practical. The theoretical part is focused on explaining concepts such as crisis and the company, which is followed by the very notion of crisis management. It describes how to recognize the crisis in the company and what tools can be used to solve it. The practical part looks at this from the perspective of management small and large companies, both have very similar content activities. In terms of big companies is being explored as a joint stock company Strabag, which is part of the Austrian multinational corporations. At the level of small business is focused on a limited liability company, which is active in smaler district. The main source of investigation in this thesis is the financial analysis applied to both companies. At the end of the work, the results of both companies compared.