This thesis deals with the valuation of the Czech football clubs. The aim of this thesis is to define the value of selected Czech football clubs. For this purpose, we selected two Czech football clubs. It is a professional club Bohemians 1905 Praha and an amateur club FC Melnik. Company valuation is based on data from publicly available sources. The theoretical part deals with the concepts of valuation, valuation approaches, the functioning of football in the Czech Republic and the specifics of doing business in this branch. The practical part applies the selected methods to individual clubs and sets the value of clubs. In the process of valuation the clubs are presented and their analysis is worked out. CVM and asset metod are applied for the valuation itself.

The purpose of my Master's Thesis is to determine the value of the SK Slavia Praha a.s. as of 30.06.2013. I focus on comparing differences between valuation of classical manufaturing company and valuation of sport club in theoretical part. I describe suitable methods for valuation of company and apparatus, that I chose to valuation of club of course in theoretical part. I use financial analysis to analyse main indicators, which affect the value of company in practical part. I use yield and property method for valuation. Property method is more meaningful due to the fact that company does not have profit in recent years. Sports club in the Czech Republic are not traded on stock market unfortunately, so we can't compare result with anything. On the other hand Slavia changed owners recenty unfortunately, so estimate value could be based on the price which current owner bought it, but this value is only for comparison, relative to situation which club was at that time.

This thesis deals with the management activities of the hockey club HC Lev Praha, which operates in a multinational league KHL. The aim of this thesis is to identify the causes of poor management performance, clarify and determine the consequences of assumptions (hypotheses) for future developments in the club. Finding the necessary information ensures environmental observation and communication with the personnel responsible aforementioned club. Additional facts and data will be detected directly from the suppliers of products and services. The benefit of the thesis will uncover so far unknown areas internationally, which by means of analysis and description will find out the current situation and help outline possible direction of development. A bonus of this thesis is the publication of the costs that workers had to face before the start of the first season of the Prague club.

This Master's Thesis thoroughly introduces the new logo and corporate design of the Prague Zoo. The main goal of the Thesis is to judge the logo as well as the corporate design based on the graphic design, corporate identity, corporate design and corporate image theoretical principles and on the comparison with other Czech and worldwide zoo logos. A monitoring of the new corporate design implementation inside the zoo and of chosen marketing campaigns as well as souvenirs and merchandising with the new logo was done. The Thesis also includes some recommendations in order to make the whole Prague Zoo's corporate design better. It also introduces an alternative logo design created by the author of the Thesis at the very end of the Master's Thesis.

The diploma thesis sets out to deal with the role of local governments for the protection of cultural values. The theoretical part discusses what cultural values are, what are their contributions and why it is necessary to protect them. This is followed by the analysis of instruments and institutions regarding the protection of culture values in the Czech Republic with the focus on Prague, being a significant cultural centre with many cultural values within its territory. It can be seen that local governments have many options on how to protect their cultural values, for which their level of initiative is crucial. The Prague government has many institutions and instruments aiming to protect the cultural values of the area, however there are some shortcomings. The most current one is a missing updated cultural strategy in Prague. From a long-term point of view, it can also be seen that there is a decline in spending on culture and lack of education and awareness in the cultural sphere.

Diploma thesis called Use of bike potencial of Prague and its suburbs, business plan is based on idea to implement these information in reality and launch it as soon as possible. Its task is to research the theoretical literature on leisure activities and their socio-cultural and economic context with accent on domestic and foreign tourists. Integral part is of course theoretical proces of making this kind of business plan according on the type of organization and its targets supplemented by practical examples similiar companies making business in this area. Thesis also contains industry, area and also closer idea specifications. One of the main resources is already operating company in this area called BIKO which concentrates its efforts mainly on foreign tourists.

This thesis deals with marketing and marketing communication district of Prague 20. The aim is to assess the impact of marketing communication on the development of the district. The theoretical part defines the basic concepts of marketing and marketing communication and introduces concepts such as marketing mix, segmentation, marketing tools and communication channels. The practical part describes characteristic of district. This section further analyzes the communication of district, which also includes a case study of project, a multipurpose sports hall Jívanská . Based on the information they are also suggested measures to improve communication. The collected information shows that, if district use marketing methods, it has got positive affect on the development of the district.

This diploma thesis evaluates the potential of the tourist information centre USE-IT Prague and its possibilities in the tourist destination Prague. The aim is to determine, whether the services the information centre currently offers are attractive enough for the visitors and whether it is possible for the information centre to make a profit in order to cover its operating costs. The introductory chapters are devoted to definition of basic terms relating to tourism and its participants, tourist information centre, non-profit organization and tools used to evaluate potential of certain business - lean canvas and SWOT analyses. The second theoretical part pays attention to the USE-IT organization on the European level as well as Czech level. The Prague branch is described into more detail. The practical part evaluates the possibilities the information centre have. The evaluation is based on two surveys among visitors if the USE-IT information centre and other European USE-IT information centres. The evaluation contents lean canvas and SWOT analyses. The last chapter propose the particular services, which USE-IT information centre could offer its visitors in order to increase the attractiveness of the whole place.

Dissertation thesis Air Cargo HUBs and Corridors deals with air cargo transport and HUB and Spoke technology and it is focused on Václav Havel Airport Prague. The purpose of this disseration thesis is to present air cargo transport with all its specifics, to explain application of HUB and Spoke technology in air cargo transport and location of the most important air cargo HUBs. This thesis searches for an answer to a question whether Václav Havel Airport Prague can be considered an air cargo HUB. To meet the target methods of research, analysis, description and comparasion were used. On the basis of assessment of current situation, nowadyas it is not possible to consider Václav Havel Airport Prague an air cargo HUB. An entrance of a new air cargo carrier, a reinforcement of current connections and the construction of parallel runway indicate an increase in transported air cargo, depending on positive economic development.

Diploma thesis explains the development of the metropolitan area of the capital city Prague and also shows the process of urbanization with emphasis into local specifities. Thesis approximates the local urbanization process and its phases through the detail subscription of this phenomenon which is later applied to Europe and also Eastern Europe. This part of thesis describes eastward influence and its specific developmental stages and changes in Prague metropolitan area. Thesis practically shows each of the selected period and phase of development in the metropolitan area with the definitions of key milestones for the development of spatial and architectural layout of the city and its surroundings. Work confronts theoretical assumptions of urbanization and suburbanization under scrutiny of its developmental specifics and historical contexts, and in the final part, case study provides the subjective opinion of the author on the future development of the area according to the historical processes.