The aim of this thesis is to analyse Prague's Testaments from 1795 to 1815. The wills,which are in the period 1795-1815, represent a unique source of knowledge not only for linguists but also for modern historians who are interested of everyday life around the turn of the century.The first part describes the everyday history of Prague at the turn of the 18th and 19th Century in terms treated in the wills. In the following chapter, the type of Text is presented and described in more details.The researcher uses the relevant information from Pavel Trost's and Libuše Spáčilová's studies.In the next chapter, the source corpus and the criteria for selection are outlined.Next,the contents of the individual texts are combined to determine the processing linguistic material. The copies of the originals are added in appendices. The text was transliterated consistently. The work focuses on the following section, where the actual structural analysis of the texts are carried out. The researcher concentrates on some important features that are performed in the fifth part of the work (Chapter 5) and in the analysis of the wills. The Testament is segmented and the individual elements are further defined and classified. From the following analysis, one could prove a quasi-form, the specific structural elements whose...

In Prague the fastest way to travel usually is by using public transport. But in such big system of buses, trams, trains, underground trains and even boats one can have difficulties to find the right way to their destination. In order to help people in their daily journeys across the city using public transport there is this application for android smartphones called Prague Transport. It has rich features like navigation, maps of city, carrier news, times of next departures and list of frequently used connections integrated in one application. Powered by TCPDF (www.tcpdf.org)

This thesis focuses on the comparison of Prague and Bratislava from 1990 to 2009 with regard to their sustainable development and future development trends. Until 1993, both capitals share the same direction, being part of the same country. Aim of this thesis is to evaluate comparison points with regard to their sustainable development and to answer the question if both cities have the same development after the year 1990. The thesis is divided into five sections. The first section outlines the bases of urban theory. The second section focuses on methods and data base. Analyses of both cities are described in the third and fourth sections. In the final fifth part, outcomes of comparison of both cities with regard to the development of major European capitals are evaluated. Results of the comparison are summarised in the conclusion.

The main purpose of the thesis is to describe and analyze the marketing and communication strategies of the hockey club HC Sparta Prague. The thesis comprises two parts -- theoretical and practical. Talking about the theoretical chapters, marketing and commercial communications, their role and so called marketing mix are described in there. The practical part of the thesis aims at the target groups, marketing goals description and analysis of the singular tools of the marketing mix. However, the very fundamental chapter comprises the interpretation of the past campaigns applied during the season 2009/2010. The last part focuses on some new topics and ideas to be introduced during the forthcoming season.

Diplomová práce je zaměřena na franchising a jeho využití v praxi. Cílem práce bylo vymezit specifika franchisingu v oblasti jazykových služeb a připravit podklady pro implementaci franchisingu v Jazykovém Institutu Praha s.r.o. Zejména se jedná o popis činností jednotlivých oddělení společnosti, vymezení potencionálních slabých míst a návrh na jejich odstranění. V další části práce jsou rozpracovány podmínky pro udělení franchisy. Součástí práce jsou také doporučení a varování pro úspěšný rozvoj a následné fungování franchisingové sítě.

Práce charakterizuje oblast kulturního turismu a analyzuje činnost galerií v Praze. Zabývá se otázkou financování galerií. Případové studie Galerie Rudolfinum rozebírá aspekty propagace výstavy. Diplomová práce pojednává také o galerijní pedagogice,aukcích a nových vývojových tendencích v oblasti umění.

The Master Thesis "Analysis of Marketing Activities of the Capital City of Prague" is mainly focused on already executed activities and campaigns which were supposed to support the incoming tourism to Prague. It presents the most important communication campaigns as well as subjects participating in marketing activities.At the end there are introduced some suggestions which may be helpful for new campaingns and activities, especially for municipal authorities.

This thesis is focused on different government approaches to taxi market. It discusses necessity of regulations in this branch. The core part of this thesis is empirical analysis of taxi markets in London, Dublin, Paris, Stockholm, New York and Prague. To study the subject more complex I also examined PHV (private hire vehicle) market which provides almost the same kind of services but it is not regulated. These markets are compared in term of supply -- number of cars per capita and price, and also in term of demand -- utilization of cars and customers content. According to this comparison I tried to find out if any of these approches can be considered as optimal, and wheather if regulated or deregulated markets bring better results. This thesis also discusses the best way how to deregulate entry into the taxi market. This will be illustrated by case study of entry deregulation in Dublin. I also provide some recommendation for taxi market in Prague.

The aim of the thesis is to identify an apartment product and its potential in comparison to the hotel industry within Prague market of accommodation. Focus is given to a special form of apartments -- serviced apartments. First part examines theoretical features. Important is discussion about the standardization and categorization of apartments on the market of accommodation facilities. This is later consulted with foreign experience. The main part includes SWOT analysis of accommodation products, price comparison and questionnaire. Based on mentioned analysis and evaluation of the development of Prague accommodation demand can be stated potential of this "new" product.

This thesis is mainly focused on a detailed study of three theatres in profitable bussiness sector in Prague. Considering sensitive nature of the economic data, some of the information about the for-profit theatres presented below are actually published for the first time. The author also studies Mestska divadla prazska (City Theatres of Prague), a contributory organisation of the city of Prague. On academic level, the author of this work suggests a dissolution of the union of the City Theatres of Prague. He proposes that the space of once freed ABC Theatre should be rented to a new keeper with a profitable legal personality. Thanks to this, the city of Prague would get considerable financial savings and could keep maintenance of the representative theatre in the very center of metropolis at the same time. The author actually offers three possible models of operations for this newly-emerged subject. He prepared programming and budgets for two theatre seasons for the three cases. In the last chapter he considers the most eligible model. Is it possible to run this bussiness model with profit? On what conditions?