The thesis is devoted to marketing study of the tourist destination Prague and its aim is to analyze and evaluate the potential of tourism development in Prague and its utilization in marketing of Prague as a tourist destination. It defines basic terms about destination marketing - marketing analysis, market segmentation, marketing strategy, marketing mix and implementation plan together with the control. The thesis includes analysis of primary and secondary offer of destination, identification of main competitors, the results of marketing research and presents the basic elements of marketing mix of destination Prague. Based on the findings, the final part of study contains proposals and recommendations for destination marketing and improvement of current situation.

The purpose of this thesis is to design and build mobile application for iPhone by Apple. Application is placed and sold in the online store App store. Work contains several marketing campaigns for sales support.

The subject of this work is the documentation, evaluation, and interpretation of Prague's architectural monuments from the 16th century from the point of view of musical iconography - focusing on the musical elements within the decoration of the palace of Jáchym Novohradský of Kolovrat. Keywords Musical Iconography; Renaissance Architecture; Prague; Kolovrat; Garden

This diploma thesis focuses on the relationship between stock index and exchange rate in the Czech republic. The theoretical part describes Prague stock index, exchange rate and its regimes, as well as theoretical knowledge and practical studies of this relationship by another authors. In practical part of diploma thesis, relationship between exchange rate and stock index is tested with Granger causality. At the end of this paper, results of this diploma thesis are compared with results of authors, who focused on same topic.

The subject of my diploma thesis is characterization of tourism market as important component of the economy in the Czech Republic. The thesis mainly deals with analysis, description and prediction of future development in real estate market of luxury hotels in Prague. Main part of the thesis is detail analysis prepared by selected statistical indicators. Last chapter includes localization of luxury hotels in Prague, international comparison with other countries in Central Europe and impact of world economic crisis on the real estate market of luxury hotels. Keywords: tourism, hotel, hotel market, Prague

in English The aim of this thesis is to explain the institutional setting of the political system of Greater Prague (polity) - especially the electoral system and institutional structures - and then in this located space realize real encounters and cooperation of political parties (politics). Working in its first chapter deals with the identification, evaluation or sources from which it is based. The second chapter briefly depicts the development of public administration in Prague and the creation of Greater Prague in 1922. In the third chapter, there are defined authorities, where the Prague municipal affairs usually took place, and their competence. The fourth chapter explains the functioning of the electoral system, which was an important determinant of the form of the party system. The electoral system with highly proportional effects allowed representation of number of parties (mainly arising from the cleavages in the society). The most powerful political parties, operating in the central council, are briefly introduced, including their prominent protagonists of the Prague City Hall. In the extensive sixth chapter, the results of municipal elections from the years 1923- 1938 are compared in time and space of the city. The observed territorial differences of electoral support are cartographic...

The thesis named The Trends in Exhibiting Contemporary Art in Prague galleries deals with the topic of displaying and mediating contemporary art in the galleries and exhibitions. The thesis focuses on the elements of the complex issue and the particular exhibitions held in Prague from 2007 to 2011. Each element is covered in one dedicated chapter - the artwork, the viewer, the curator and the gallery. The chapter about the artwork summarizes the evolution of this term in the 20th century. The chapter about the viewer pursues the biological aspects of the process of seeing and perception and the relationship between the viewer and the image. The chapter about the work of the curator of the contemporary art focuses on the evolution of their part in the galleries' working process from the figure of Harald Szeemann to the term The Crisis of Curator. The gallery is introduced as a three- dimensional term: as a space for exhibitions, an institution and a mediating scope. The examples included in each chapter are derived from the Prague galleries and exhibition spaces and so the thesis also deals with the topic of Prague gallery scene. The final chapter is constituted of ten exhibitions that were held in Prague from 2007 to 2011 and are in my opinion the most important and significant ones for that...

The paper focuses the career of photographer Stanislav Tereba, the only Czech winner of the main World Press Photo Prize. He succeeded with the photography of Miroslav Čtvrtníček, the soccer goalkeeper, played in Prague, Letna stadium. The paper deals mainly with Tereba's work in evening paper Vecerni Praha where the winning photography was paid a great attention there. As well as a lot of journalists since the 1990's Tereba have faced the problems after the Velvet Revolution when his career nearly stopped as the media went to private ownership. Tereba's career is explored in the context of the development of sports photography in the Czech Republic. Tereba's photographic style is studied by using semiotic analysis and the method of compositional interpretation there. In addition, the work consists of a case study of Tereba's success in World Press Photo. Tereba's photography is compared to the other winning photographs as well as to the competition in 1959 when he was honored with the main prize at the expense of war photographs usually awarded. Attention is also paid to the creation of Tereba's winning photography from participation in the stadium to subsequent photo editing.

The thesis deals with the issue of gentrification in the post-socialist context of Central Europe. This phenomenon occurs mainly in the inner city districts, where the local social structure is disturbed through the physical upgrade of the neighborhood (e.g. flats, shops and restaurants) by pushing out the poorer layers of society by the more wealthy ones. In the cities marked by the communist urban planning, the inner city parts were neglected at the expense of peripheral prefab concrete buildings, thus creating great potential for local investment after the fall of the Iron Curtain. The process of gentrification is illustrated in this paper by the comparison of the two city districts Praga-Północ (Warsaw) and Prague 7 (Prague) in the time between 1989 and 2017. As a starting point for comparison, a special case of Prenzlauer Berg district in Berlin is used, where the process has shown significant impact already in the 1990s. In this respect the aim of the thesis is to investigate the links between Warsaw and Prague, also how these cases differ. At the same time, the role of the public sector is studied as a relevant factor influencing gentrification in the post-socialist region of Central Europe. The results of the study showed that analogous processes of gentrification appear in the Praga-Północ and...

The diploma thesis deals with the use of event marketing in the communications strategy of OBO Bettermann Praha which operates in business-to-business market in electrical engineering. The first part looks into event marketing from a theoretical point of view. The second part firstly introduces the company OBO Bettermann Praha and its marketing communications. Subsequently is the influence of event marketing on the company's business relations with its customers and business partners explored (currently the main pillar are theater evenings). The survey is conducted by online quantitative questioning of event's participants and qualitative in-depth interview with the director of the company. The survey results are evaluated in the final chapter of the thesis.