by Fok Ying-wai, Dereck ; Lee Ho-chi, Dominic. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 118-120. / FOREWORD --- p.i / EXECUTIVE SUMMARY --- p.ii -iv / ACKNOWLEDGEMENT --- p.v -vi / TABLE OF CONTENT --- p.vii -ix / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- DEVELOPMENT OF HONG KONG JEWELLERY INDUSTRY --- p.2-5 / Chapter III. --- FUTURE PROSPECT --- p.6-8 / Chapter IV. --- TRADE ASSOCIATIONS --- p.9 -12 / Hong Kong Jade and Stone Manufacturers Association --- p.9 / Diamond Importers Association --- p.10 / Hong Kong Jewellery Manufacturers Association --- p.10-11 / Hong Kong and Kowloon Gold and Silver Ornaments and Wares Workers General Union --- p.11 -12 / Gemological Association of Hong Kong --- p.12 / Chapter V. --- ABOUT PRECIOUS STONE JEWELLERY --- p.13 -17 / Diamonds --- p.13 -15 / Rubies --- p.16 / Sapphires --- p.16-17 / Emeralds --- p.17 / Chapter VI. --- JEWELLERY RETAILING IN HONG KONG --- p.18 -24 / Development and Classification --- p.18 -19 / Operation of the Retail Outlets and Their Marketing Concepts --- p.19 -24 / Product --- p.19 -20 / Pricing --- p.21 -22 / Advertising --- p.22 -23 / Personal Selling --- p.23 -24 / Shop Display --- p.25 / Chapter VII. --- METHODOLOGY --- p.26 -48 / The Research --- p.26 -27 / Objectives --- p.28-29 / Hypotheses --- p.30 -31 / Cross-sectional Survey --- p.32 -44 / Pilot Interview --- p.32 -33 / Data Collection --- p.34 / Sampling --- p.35 / In-depth Study --- p.36 -40 / Chapter VIII. --- RESEARCH FINDINGS --- p.41 -56 / Survey --- p.41 -51 / In-Depth Study --- p.52 -56 / Chapter IX. --- INTERPRETATION --- p.57-64 / Chapter X. --- RECOMMENDATION --- p.65 -75 / Recommendation to Large Firms --- p.67-71 / Recommendation to Small Firms --- p.72 -75 / APPENDIX --- p.76-117 / BIBLIOGRAPHY --- p.118 -120