by Chan Asmi Kan Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaves 73-[76]

by Fok Ying-wai, Dereck ; Lee Ho-chi, Dominic. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 118-120. / FOREWORD --- p.i / EXECUTIVE SUMMARY --- p.ii -iv / ACKNOWLEDGEMENT --- p.v -vi / TABLE OF CONTENT --- p.vii -ix / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- DEVELOPMENT OF HONG KONG JEWELLERY INDUSTRY --- p.2-5 / Chapter III. --- FUTURE PROSPECT --- p.6-8 / Chapter IV. --- TRADE ASSOCIATIONS --- p.9 -12 / Hong Kong Jade and Stone Manufacturers Association --- p.9 / Diamond Importers Association --- p.10 / Hong Kong Jewellery Manufacturers Association --- p.10-11 / Hong Kong and Kowloon Gold and Silver Ornaments and Wares Workers General Union --- p.11 -12 / Gemological Association of Hong Kong --- p.12 / Chapter V. --- ABOUT PRECIOUS STONE JEWELLERY --- p.13 -17 / Diamonds --- p.13 -15 / Rubies --- p.16 / Sapphires --- p.16-17 / Emeralds --- p.17 / Chapter VI. --- JEWELLERY RETAILING IN HONG KONG --- p.18 -24 / Development and Classification --- p.18 -19 / Operation of the Retail Outlets and Their Marketing Concepts --- p.19 -24 / Product --- p.19 -20 / Pricing --- p.21 -22 / Advertising --- p.22 -23 / Personal Selling --- p.23 -24 / Shop Display --- p.25 / Chapter VII. --- METHODOLOGY --- p.26 -48 / The Research --- p.26 -27 / Objectives --- p.28-29 / Hypotheses --- p.30 -31 / Cross-sectional Survey --- p.32 -44 / Pilot Interview --- p.32 -33 / Data Collection --- p.34 / Sampling --- p.35 / In-depth Study --- p.36 -40 / Chapter VIII. --- RESEARCH FINDINGS --- p.41 -56 / Survey --- p.41 -51 / In-Depth Study --- p.52 -56 / Chapter IX. --- INTERPRETATION --- p.57-64 / Chapter X. --- RECOMMENDATION --- p.65 -75 / Recommendation to Large Firms --- p.67-71 / Recommendation to Small Firms --- p.72 -75 / APPENDIX --- p.76-117 / BIBLIOGRAPHY --- p.118 -120

The purpose of this project is to apply marketing tactics in the form of website and online services. The goal of this plan is to improve company image and customer service and relationships, Moreover, website and online service can also increase the sales and profits of the company and expand its market.