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This thesis examines Senator John McCain’s concession address from the 2008 United States Presidential election campaign. McCain’s concession speech was significant because of his come-from-behind victory in the Republican primary, the favorable critical responses to his speech, and his response to the historic nature of a person of color winning the presidential election. This study is also significant because it contributes to the small body of literature that examines concession addresses. This study examined how well McCain’s concession speech demonstrated the qualities associated with the genre, if McCain’s concession functioned as a model speech, and whether McCain’s concession might signal an evolution of the genre. The method used to critique McCain’s concession was generic application, using a combined framework of Chesebro and Hamsher’s (1974) and Ritter and Howell’s (1974) characteristics of the concession genre. This method entailed applying the characteristics of the concession genre to McCain’s speech to determine if the artifact constitutes a strong example of the genre. The study found that McCain’s speech demonstrated qualities associated with the genre of concession speeches well, functioning as a model because he utilized rhetorical techniques that were uniquely successful for him, and that scholars and practitioners of should be flexible in their application of the genre constraints associated with concession speeches. / Department of Communication Studies

This study investigated Time's reporters' portrayals of Jesse Jackson throughout his 1988 campaign. Chapter one introduced the study and provided an extensive literature review of. Ernest Bormann's Fantasy Theme Analysis and its uses. Chapter Two presented a biographical profile of Jackson and served as a prelude to the discussion of Jackson's 1988 presidential campaign. Chapter Three included the actual analysis and interpretation of the study. The following themes were discovered in the five 'time periods that emerged from the investigation: the underdog, the free from scrutiny, the preacher, the leader of black people, the poet, and the loser of the nomination themes. Chapter Four summarized this study and provided implications and suggestions for future research. / Department of Speech Communication

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The purpose of this paper will be to look into the election returns to find some of the factors which have caused the trend of voters shifting away from the Democratic party towards the Republican party in presidential elections.

This thesis briefly reviews the content of Article II, section 1 of the Constitution which established the Electoral College (modified by Amendment XII), and the principel reform plans that have developed over the years. The reform efforts are examined, together with their possible effects on the entire political system.

The relationship of attitude measurement with the political campaign process provides the problem area that this study considers. The purpose of this political communication study is to explore in detail and describe various "attitude" profiles of voters and resulting candidate "images" of the 1972 presidential election. These "attitudes" and "images" are determined through the use of three primary research instruments: the semantic differential scale, the Method of Ordered Alternatives, and the political philosophy continuum. In addition to these, a record of actual voting behavior serves as validating support of the measured attitudes. This study deals with "attitudes" toward and candidate "images" of George McGovern, R. Sargent Shriver, Richard M. Nixon, and Spiro T. Agnew, the Democratic and Republican candidates for President and Vice-President in 1972. This descriptive investigation unfolds into three major problem areas: 1. to report and describe "panoramic images" of Nixon,. McGovern, Agnew, and Shriver, as measured by the semantic differential scale. 2. to give an account of voter preferred positions A through I as measured by the Method of Ordered Alternatives in connection with "attitude" as measured by the evaluative factor of the semantic differential scale, and subsequently aligned with actual voting behavior. 3. to determine the relationship between voters' own political philosophies and their perceived political philosophies of the four candidates as measured by the political philosophy continuum. The remainder of this chapter overviews the historical mileau of the 1972 presidential campaign, explains the research design and procedures, and offers an organizational preview of the remaining five chapters.

You can't judge a book by its cover. The cliche may be trite, nonetheless it is applicable to Harry s. Truman. The feisty Missourian wrested greatness from the hands of his challengers who would have denied it to him because of his background. His lack of a college degree seemed to rankle the press, and as far as they were concerned disqualified him as President of the United States. Based largely on contemporary accounts, this thesis traces the color and drama of Truman's 1948 campaign. In order to appreciate fully the triumph of the President’s victory, it was necessary to follow his career from the time of his unexpected ascendancy to the highest office in the land to his ultimate triumph in 1948. The developments on the international and domestic scene, fraught with danger and anxiety for the American public, provided the backdrop which enabled Truman to prove his resourcefulness and courage. This thesis does not pretend to solve the mystery of the 1948 election. Rather it has proven to be an exercise in research instead of a revealing analysis of the presidential campaign. No new material has been made available to the public which would help answer the question of why the press was so consistently wrong in its analysis of the outcome. Nor has the press admitted to an unreasonably biased view of Harry Truman. They maligned him unmercifully, still he prevailed. He was indeed the "uncommonest of common men."

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However, for the purpose of this thesis the presidential campaign of 1936 began with the June nominating conventions. At those times the candidates were selected. (Although there was never any doubt as to whom the Democrats would choose.) After the conventions the public had its first opportunity to weigh one nominee against the other. The conventions were the first big political shows. They also offered the country the official platforms upon the principles of which the candidates were supposed to stand. In short, with the conventions the big fight was on.