Examines the issue of media bias in favor of the Democratic Party during the 2004 Presidential Election. To examine the most far reaching form of media in the United States, this study consisted of the three major television networks (ABC, CBS, NBC) and their weekday nightly newscasts during the entire month of October 2004. Emerging themes and strategies were compared to a study conducted at Sonoma State University of the year's most underreported yet newsworthy events. Results of the study indicate that no evidence exists to support the notion of media bias in favor of the Democratic Party in the media coverage leading up to the 2004 Presidential Election.

The arrival of the Big Data era has become a major topic of discussion in many sectors because of the premises of big data utilizations and its impact on decision-making. It is an interdisciplinary issue that has captured the attention of scholars and created new research opportunities in information science, business, heath care, and many others fields. The problem is the Big Data is not well defined, so that there exists confusion in IT what jobs and skill sets are required in big data area. The problem stems from the newness of the Big Data profession. Because many aspects of the area are unknown, organizations do not yet possess the IT, human, and business resources necessary to cope with and benefit from big data. These organizations include health care, enterprise, logistics, universities, weather forecasting, oil companies, e-business, recruiting agencies etc., and are challenged to deal with high volume, high variety, and high velocity big data to facilitate better decision- making. This research proposes a new way to look at Big Data and Big Data analysis. It helps and meets the theoretical and methodological foundations of Big Data and addresses an increasing demand for more powerful Big Data analysis from the academic researches prospective. Essay 1 provides a strategic overview of the untapped potential of social media Big Data in the business world and describes its challenges and opportunities for aspiring business organizations. It also aims to offer fresh recommendations on how companies can exploit social media data analysis to make better business decisions—decisions that embrace the relevant social qualities of its customers and their related ecosystem. The goal of this research is to provide insights for businesses to make better, more informed decisions based on effective social media data analysis. Essay 2 provides a better understanding of the influence of social media during the 2016 American presidential election and develops a model to examine individuals' attitudes toward participating in social media (SM) discussions that might influence their decision in choosing between the two presidential election candidates, Donald Trump and Hilary Clinton. The goal of this research is to provide a theoretical foundation that supports the influence of social media on individual's decisions. Essay 3 defines the major job descriptions for careers in the new Big Data profession. It to describe the Big Data professional profile as reflected by the demand side, and explains the differences and commonalities between company-posted job requirements for data analytics, business analytics, and data scientists jobs. The main aim for this work is to clarify of the skill requirements for Big Data professionals for the joint benefit of the job market where they will be employed and of academia, where such professionals will be prepared in data science programs, to aid in the entire process of preparing and recruiting for Big Data positions.

the decades after World War II the United States became the most prosperous nation in the world. Yet, that prosperity and growth had a negative impact on the environmental quality of the nation. By the mid 1960s there was a rise in concern over environmental issues in the American public. Consequently, President Richard M. Nixon in his determination to give the American people what they sought decided to enact policies to bring the environmental crisis to an end. Among the environmental policies of the Nixon Administration was the Clean Air Act of 1970, a highly controversial piece of legislation that placed tough regulations on the automobile industry. Due to the significant role of the auto industry in the American economy, and Nixon's concerns over reelection, there were two major shifts in business/government relations during this era. The first one was characterized by determination to protect the environment with little attention to complaints from the industry. The second one was about protecting the profitability of the industry while giving little attention to environmental problems. / by Erwin Mauricio Escobar. / Thesis (M.A.)--Florida Atlantic University, 2013. / Includes bibliography. / Mode of access: World Wide Web. / System requirements: Adobe Reader.

by Siu Luen-wun, Wanda. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 91-100). / Chapter I --- Introduction --- p.1-3 / Chapter II --- Literature Review --- p.4-43 / Chapter 2.1 --- Cognitive Priming theory --- p.4-10 / Chapter 2.2 --- The Spreading-Activation Network model --- p.11-12 / Chapter 2.3. --- The Semantic Network Theory --- p.13-16 / Chapter 2.4 --- Cognitive Priming and the mass media --- p.16-20 / Chapter 2.5 --- Links with Emotion --- p.21-34 / Affect and mental Network theory --- p.24 / Positive and Negative Asymmetry --- p.24-25 / Affect and Memory --- p.25-27 / Affect and Learning --- p.27-29 / Affect and Information Processing --- p.30-34 / Chapter 2.6 --- Theoretical model proposed --- p.35-38 / Application of the model to the study --- p.39-43 / Chapter III --- Methods --- p.44-55 / Chapter 3.1 --- Research Question --- p.44-46 / Chapter 3.2 --- Hypotheses --- p.47-50 / Affect and feelings towards Clinton --- p.47 / Agenda setting and priming --- p.48 / Approval of Clinton and evaluation of Clinton --- p.49-50 / Competence and Integrity perception --- p.50 / Chapter 3.3 --- Dependent and Independent measures --- p.51-59 / Affect manipulation check --- p.51-52 / Positive and negative feelings --- p.52-54 / Issue Salience --- p.55 / Perception of Clinton's overall performance --- p.55-56 / Competence and integrity perception --- p.57-59 / Chapter 3.4 --- Experimental materials --- p.60-62 / Chapter 3.5 --- Pilot Test --- p.63-65 / Chapter 3.6 --- Procedure --- p.66-67 / Chapter IV --- Principle Analysis --- p.68-85 / Chapter 4.1 --- Affect and feelings towards Clinton --- p.69-72 / Chapter 4.2 --- Agenda setting and priming --- p.73-79 / Chapter 4.3 --- Approval of Clinton and evaluation of Clinton --- p.80-84 / Chapter 4.4 --- Competence and Integrity perception of Clinton --- p.85 / Chapter V --- Conclusion --- p.86-90 / References --- p.91-100 / Appendix --- p.101-107