Tshwane is a city that is expanding eastwards. In the process, valuable cultural and ecological landscapes are being neglected. These unique landscapes, which contain critical environmental assets, could be made attractive to the general public and thus should be protected wherever possible. The expansion of the city is inevitable. While cities need to accommodate more people, they should also provide socially and culturally enriching outdoor spaces. This study uses landscape architecture and regenerative theory to suggest ways of making post-industrial sites productive again. The Hazeldean dairy; a site of cultural significance, environmental assets and physical charm, is in danger of becoming a deteriorating and forgotten landscape. The hypothesis argues that that by adapting to current social, economic and sustainable requirements, a new and living landscape can be created. This would prevent Hazeldean from becoming a characterless buffer between surrounding property developments. The design interventions proposed for the Hazeldean farm should enhance its historical and ecological value and attract visitors to the property for many different reasons, throughout the year. Ultimately, Hazeldean should endure as a physical and socially valuable asset within the rapidly expanding city of Tshwane. / Dissertation ML(Prof)--University of Pretoria, 2014 / Architecture / ML(Prof) / Unrestricted

Online marketing communication provides some of the cutting edge tools that can be used by guest houses to communicate their product and service offerings. The purpose of this study was to determine which online marketing communication tools can be used, and are in fact currently used by guest houses in Pretoria East. The results obtained from this study can assist guest house owner/managers in Pretoria East with decision-making on the communication of off-line and online marketing communication tools to be included in their marketing strategy. Primary data was collected by means of a survey with guest house owners/managers in Pretoria East. Specific corpographic details of guest houses in Pretoria East were identified. Furthermore, the most frequently used off-line and online marketing communication tools were identified, as well as the number of guest houses that have websites and the content of these websites. The findings suggest that guest houses in Pretoria East have to invest more time and money in implementing certain online marketing communication tools, such as social networking and use of Search Engine Optimisation (SEO). By implementing online marketing communication tools like these, guest houses in Pretoria East could enhance customers‟ awareness of a guest house. This study verified the importance of electronic tools such as the Internet and Web as an integral part of an organisation‟s marketing strategy, specifically for small businesses in the service sector, such as guest houses. / Business Management / M. Com. (Business Management)

Online marketing communication provides some of the cutting edge tools that can be used by guest houses to communicate their product and service offerings. The purpose of this study was to determine which online marketing communication tools can be used, and are in fact currently used by guest houses in Pretoria East. The results obtained from this study can assist guest house owner/managers in Pretoria East with decision-making on the communication of off-line and online marketing communication tools to be included in their marketing strategy. Primary data was collected by means of a survey with guest house owners/managers in Pretoria East. Specific corpographic details of guest houses in Pretoria East were identified. Furthermore, the most frequently used off-line and online marketing communication tools were identified, as well as the number of guest houses that have websites and the content of these websites. The findings suggest that guest houses in Pretoria East have to invest more time and money in implementing certain online marketing communication tools, such as social networking and use of Search Engine Optimisation (SEO). By implementing online marketing communication tools like these, guest houses in Pretoria East could enhance customers‟ awareness of a guest house. This study verified the importance of electronic tools such as the Internet and Web as an integral part of an organisation‟s marketing strategy, specifically for small businesses in the service sector, such as guest houses. / Business Management / M. Com. (Business Management)