Valuation of Kofola, a.s. company to the date of 1. 1. 2009. Determining the firm value by the DCF method with the support of various analysis. Assessment of actual valuation style and methods.

This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. The chosen research approach adopts a deductive method, with hypotheses derived from existing literature, concentrating on trust, loyalty, and price value concerning purchase intentions in Sri Lanka and Pakistan's consumer durables market. Primary data collection employs questionnaires distributed in these populations, utilizing a stratified random sampling technique to ensure diversity. The study supplements this with secondary data collection from reputable publications. The findings yield valuable managerial implications for consumer durable marketers targeting Sri Lanka and Pakistan. Key strategies encompass prioritizing transparent communication for trust-building, implementing fair pricing strategies, strategic investments in digital engagement, addressing environmental sustainability preferences, and adopting a holistic approach to customer loyalty. While emphasizing personalized engagement, community emphasis, and cultural resonance are crucial in Sri Lanka and Pakistan, global markets may demand standardized quality, innovation, and consistent customer experiences. Theoretical contributions extend to understanding consumer loyalty dynamics, exploring price value perception, and fostering cross-cultural insights, offering actionable insights for tailored marketing strategies and product offerings in these diverse markets. Despite its contributions, the study acknowledges limitations, including a restrained exploration of variables, a relatively small sample size, demographic homogeneity among participants, and exclusive reliance on a single data collection method. Recommendations for future studies encompass incorporating qualitative data exploration methods for a more holistic understanding of consumer decision-making, conducting a comprehensive analysis of environmental attitudes, recognizing the dynamic nature of consumer behavior through longitudinal studies, exploring cross-cultural differences, and expanding the geographic scope beyond Sri Lanka and Pakistan.

The dissertation examines art as a very specific luxury commodity that is difficult to define and place on a market. The objectively given uncertainty of an art market does not seem to be consistent with the investment function of an artwork. The price of this product is unstable and non transparent and it is generally formed through a marketing tool - a commercial art fair. The main aim of this dissertation is to uncover the specifics of the fine art market. The secondary objective is to determine how emerging art from the Czech Republic is represented on a global scale. The research method included expert opinions from interviews as well as statistical processing of survey answers from several different professions. The main outcome of this research found out expert opinions from prominent art institutions around the world, and their awareness of Czech contemporary art. The beneficial factor of this research is the recommendation for Czech artists and commercial galleries to penetrate the global market. Beside the practical benefits there are additional benefits for science, as the information and research is taken from different fields, which is not so sufficiently monitored or presented as well in the Czech Republic. The focus on the pedagogical benefits are evident as the author has paid much attention to these issues for several years in the conext of regular lectures on the art of marketing at the University of Economics in Prague.

Soil is a very specific production factor, and because they wear out, it is immovable and most importantly, its supply is finite. For the valuation of the property is used several different ways - through pricing in a market where there is market price, the prices issued by the state, which are the official rates, to yield valuation and cost method. Most workers who are dependent and cooperate with the land valued at their property located in this market through commodity prices, and thus the price at which the commodity purchased and for which it put into your business.

Diploma thesis explains fundamental terms and methods in real estate evaluation. Further acquaint with location of Zlin, meaning about market situation in this location and practise evaluation of recreation objects by selected methods with cross comparing and statistics.

This Thesis examines the valuation of five family houses in Brno and neighbouring areas. The theoretical part of the paper defines a number of approaches to real estate valuation as well as some key terms and concepts linked to it. The applied part focuses on valuation of the aforementioned family houses by using a range of methods; Cost, comparative and direct comparison. Based on these results a usual price is then set. Based on the estimates of respective prices an analysis of the effect of area on the usual price of a property was conducted.