This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. The chosen research approach adopts a deductive method, with hypotheses derived from existing literature, concentrating on trust, loyalty, and price value concerning purchase intentions in Sri Lanka and Pakistan's consumer durables market. Primary data collection employs questionnaires distributed in these populations, utilizing a stratified random sampling technique to ensure diversity. The study supplements this with secondary data collection from reputable publications. The findings yield valuable managerial implications for consumer durable marketers targeting Sri Lanka and Pakistan. Key strategies encompass prioritizing transparent communication for trust-building, implementing fair pricing strategies, strategic investments in digital engagement, addressing environmental sustainability preferences, and adopting a holistic approach to customer loyalty. While emphasizing personalized engagement, community emphasis, and cultural resonance are crucial in Sri Lanka and Pakistan, global markets may demand standardized quality, innovation, and consistent customer experiences. Theoretical contributions extend to understanding consumer loyalty dynamics, exploring price value perception, and fostering cross-cultural insights, offering actionable insights for tailored marketing strategies and product offerings in these diverse markets. Despite its contributions, the study acknowledges limitations, including a restrained exploration of variables, a relatively small sample size, demographic homogeneity among participants, and exclusive reliance on a single data collection method. Recommendations for future studies encompass incorporating qualitative data exploration methods for a more holistic understanding of consumer decision-making, conducting a comprehensive analysis of environmental attitudes, recognizing the dynamic nature of consumer behavior through longitudinal studies, exploring cross-cultural differences, and expanding the geographic scope beyond Sri Lanka and Pakistan.

Purpose - The purpose of this study is to explore capabilities needed to deploy a use-oriented businessmodel (UOBM) for consumer durables with low utilization rate. Therefore, the study seeks to uncover activities needed to realize business model capabilities and the capabilities impact on business performance. Method - The study was conducted with an explorative single case study research approach, investigating an incumbent original equipment manufacturing (OEM) firm of consumer durables based in Sweden. The study adopts a qualitative approach where 34 interviews were conducted in three waves, and results were derived using thematic analysis. Findings ­– The study results in a framework which illustrates 13 key capabilities within the three dimensions of the business model (value creation, delivery, and capture) needed to successfully deploy a UOBM in a consumer market. The capabilities were generated through findings of 47 key activities within all three dimensions that build the business model specific capabilities. Based on the data, additional findings of organizational preconditions needed to deploy the UOBM were found and presented in the framework. Theoretical and Practical Implications – The study contributes to the limited previous research of Product-Service Systems (PSS) in a consumer context through empirically developing the PSS B2C business model research. By the identifying business model specific capabilities, we have given practitioners an operational map in business-critical capabilities as well as capabilities that can be built over time to improve business performance.   Limitations and Future Research – The study is limited to one single case study of an OME in the early stages of deploying the UOBM. Hence, future research is recommended with a wider set of data to further examine the generalizability of our study, also, to both confirm the recognized capabilities and to possibly find others.