A new product progresses through a sequence of stages from its introduction in the market and its profitability, this sequence is known as the ¡§product life cycle (PLC).¡¨ However, before a product enter the market during the conceive phase, there are three major elements: product data conception, product data collaboration, and product data management. These elements allow a company to track product development through portfolio management and to maintain sales product configuration and market documentation through centralize database. The essence of product lifecycle management (PLM) helps a company increase product revenues through reduced design phase period and prototyping costs due to changes. Currently, the PLM uses a process-oriented model where its strategies are inefficient due to lack of comprehensive consideration and fast rate of change in market needs. As a result, resources are wasted and product competitiveness is affected when the entire process is altered. Thus, this research presents the architecture-oriented product lifecycle management model (AOPLMM) as a solution to deficiencies of the process-oriented model. The goal of AOPLMM is to establish product design development based on multi-needs of the market. Overall, AOPLMM is able to integrate design organization (such as requirement specification, intellectual property right, and green environmental design) and information system for product development knowledge in defining responsibilities of each division and collaboration among them. AOPLMM includes six fundamental diagrams: the ¡§architecture hierarchy diagram,¡¨ the ¡§framework diagram,¡¨ the ¡§component operation diagram,¡¨ the ¡§component connection diagram, the ¡§structure-behavior coalescence diagram,¡¨ and the ¡§interaction flow diagram.¡¨ To construct an efficient model through information management system has several advantages such as flexibility in product design, immediate response to market needs, simplification of product development, decline in enterprise cost, and increase in competitiveness. Therefore, an architecture-oriented model is the clear choice for product lifecycle management.