Some developing nations struggle with a diminishing manufacturing output market share because of a lack of appropriate procurement strategies. The purpose of this single case study was to explore the procurement strategies that managers successfully developed and deployed to improve company performance. The strategic alignment model was the conceptual framework for the study. Data were collected through semistructured interviews of 6 members of a Nigerian ceramics manufacturing company, as well as from a review of publicly available documents related to the performance of the company. A thematic analysis of the data was conducted to identify codes, extract subthemes and themes from the codes, and develop a thematic map. The 5 themes that emerged from data analysis included the procurement strategies needed for cross-functional collaboration, emergencies and downturns, alternatives and competition, applications of information technologies in procurement functions, and control of stock level and vendors' performance. The results of the data analysis confirmed empirical evidence that linked strategic procurement alignment to organizational performance. The implementation of the findings of this study may be beneficial to individuals, communities, organizations, institutions, cultures, and society through employment creation, costs savings, waste reduction, value creation, crime reduction, and local development.