Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T14:47:44Z No. of bitstreams: 1 DIS_RENATA_PINHEIRO_SOUTO_COMPLETO.pdf: 10131660 bytes, checksum: bcf51641c8be168cdebd34941d50190e (MD5) / Made available in DSpace on 2017-06-30T14:47:44Z (GMT). No. of bitstreams: 1 DIS_RENATA_PINHEIRO_SOUTO_COMPLETO.pdf: 10131660 bytes, checksum: bcf51641c8be168cdebd34941d50190e (MD5) Previous issue date: 2017-03-28 / The objective of this study is to map and identify the changes that occurred in the market dynamics of Porto Alegre, starting with the implementation of a new regulatory framework for pay-TV, which is Law 12.845, sanctioned in 2011, seeking to provide data for an introductory study and Descriptive of the current situation of the local audiovisual and its relations with the pay-TV market. To this end, the proposed analysis model includes independent production and pay-TV taking into account the production, distribution, exhibition, institution and market aspects of the national and regional audiovisual sector. The presentation of the national dimension of the Brazilian audiovisual was understood as necessary by this research, since it is understood that the effects occurring at the national level will be a reflection of the unfoldings occurring in the local market. In order to carry out this mapping the basis of this study was based on documental, bibliographic research and exploratory interviews with local agents. For the documentary research technique, data were used by the National Film Agency and by publications of other entities of the Sector such as Anatel, ABTA, ABPITV, SIAV and Fundacine. The bibliographies used were based on the studies of Octavio Getino, Jo?o Guilherme Barone, Luiz Gonzaga de Assis De Luca, Andr? Gatti, Pedro Butcher, Tuio Becker, Val?rio Cruz Brittos, Cesar Bola?o, Nelson Hoineff and other authors who dealt with similar questions. Finally, the interviews were used with the local market agents, essencial material to understand the most varied views and opinions on the same subject: the developments of the SeAC law in the audiovisual market of Porto Alegre. / O objetivo deste estudo ? mapear e identificar as mudan?as ocorridas nas din?micas do mercado de Porto Alegre, a partir da implementa??o de um novo marco regulat?rio para a televis?o por assinatura que ? a Lei n? 12.845, sancionada em 2011, buscando fornecer dados para um estudo introdut?rio e descritivo da situa??o atual do audiovisual local e suas rela??es com o mercado de televis?o por assinatura. Para tanto, o modelo de an?lise proposto contempla a produ??o independente e a televis?o por assinatura, levando em considera??o os aspectos de produ??o, distribui??o, exibi??o, institui??o e mercado do setor audiovisual nacional e regional. A apresenta??o da dimens?o nacional do audiovisual brasileiro foi entendida como necess?ria por esta pesquisa, uma vez que se compreende que os efeitos ocorridos em ?mbito nacional ser?o reflexos dos desdobramentos ocorridos no mercado local. Para a realiza??o deste mapeamento, a base deste estudo apoiou-se em pesquisa documental, bibliogr?fica e em entrevistas explorat?rias com os agentes locais. Para a t?cnica de pesquisa documental, foram utilizados dados fornecidos pela Ag?ncia Nacional do Cinema (ANCINE) e por publica??es de outras entidades do setor como Anatel, ABTA, ABPITV, SIAV e Fundacine. J? as bibliografias utilizadas basearam-se nos estudos de Octavio Getino, Jo?o Guilherme Barone, Luiz Gonzaga de Assis De Luca, Andr? Gatti, Pedro Butcher, Tuio Becker, Val?rio Cruz Brittos, Cesar Bola?o, Nelson Hoineff e outros autores que trataram de quest?es semelhantes. Por fim, as entrevistas utilizadas na pesquisa foram realizadas com os agentes do mercado local, material essencial para apreender as mais variadas vis?es e opini?es sobre o mesmo assunto: os desdobramentos da lei de SeAC no mercado audiovisual de Porto Alegre.