Along with the non-profit organizations¡]NPOs¡^play an important role day by day in Taiwan , people¡¦s regarding of NPOs operation still pause in traditional impression¡Gthe volunteer and the board without pay raise funds. People just don¡¦t know that general middle or large-scale NPOs have set fund-raising department and recruited professional fund-raisers. Thus, it can be seen that fund-raisers are so important to NPOs. But there is a phenomenon of keeping talented persons uneasily. Therefore, investigator tries to cut in the topic of motivation to discuss a problem of changing job incentives of fund-raisers. The research interview managers and fund-raisers of eight middle and large-scale NPOs in Taiwan to comprehend NPOs operation and find relation between job incentives of fund-raisers and organization motivations. Finally, investigator discusses mystifications of fund-raising in NPOs. Now we have the following conclusions¡G 1.The general operation model of NPOs is that starting from organization mission to develop service plans, and then provide to fund-raisers to pack with marketing and public relation strategies to raise funds to support service. And achieve organization missions finally. 2.General job incentives of fund-raisers to enter NPOs are ¡§ideals of helping people¡¨and ¡§seek for a job¡¨.But fund-raisers prefer to choose realizing ideals rather than high-pay. 3.Fund-raisers¡¦ incentives of staying are internal motivations, such as ¡§see service fruition and realize ideals of helping people¡¨,¡§job achievement¡¨, ¡§autonomy¡¨and¡§moved¡¨. 4.During the process of working, the key point of organization motivation is job design¡]job enrichment, job rotation, job enlargement and team work¡^, which make fund-raisers gain mission and recognition. Sometimes leaders use mission leadership strategy to inspire fund-raisers. Most of NPOs apply MBO and performance evaluation to motivate the staff at the same time, but there¡¦s usually no effect. 5.Due to NPOs must compete with non-profit trade generally, there are three mystifications¡G(1) dazzle mission and supremacy of raising funds, (2) over-depend on subvention to aggrandize firm, (3) add service to reflect social needs.

Taiwan PC OEM industry has developed almost 20 years. In these years, Taiwan PC OEM industry made large output volume and had a huge market share during these 20 years but the profit kept falling oppositely. Facing this repeating situation, the research use system thinking approach to construct the system structure which focus on the relationships between OEM firms and brand firms in notebook industry in order to find out the reason why OEM firms' profits squeeze continuously. First of all, this research analyze the interaction between key factors in the systems then depict structure of the issue. Furthermore, according to the system structure of the notebook industry, the research described how the main schemas changed time by time, and analyze the different forces that squeeze OEM firms¡¦ profits. Finally, the research provided some opinions on improving this profits squeezed situation.

The Flexible Print Circuit industry now is difficult to earn profit, because of few results , such as, homogeneous products, main materials depending on import of foreign country, rapidly lower down price for competition and being the OEM firm of the main computer producers. If you are not the leading firm in this industry, you will go bankrupt or make loss all the time. My thesis try to find out which factors will influence firm¡¦s profit by compositing eight financial ratio indexes which use principle component analysis and compositing five industry factors in order to provide FPC¡¦s managers to control their cost and profit. Our research subjects are eight public offer companies, which include Career Tech., SUNFLEX, NEOFLEX, UNIFLEX, FLEXIUM, YHI, ICHIA and MKS. Research period is from 2001 to 2005. Data is annual report of financial statement and prospectus from TEJ, Market observation post system and SFI. We use SAS software to analyze data. To consider the difference between operating profit and Non-operating profits, using two financial ratios, Capital-operating income ratio and capital-net profit ratio, as the proxy of company¡¦s profit are the regressors and above mentioned thirteen factors are regressive. By processing two stepwise regressions, we could find out the following empirical results¡G First of all, FPC¡¦s operating profit will be significantly related to mobile phone volume, enterprise risk, credit policy and the ability of asset¡¦s turnover. Adjusted R-square is 0.8236. Second, FPC¡¦s total profit will be significantly related to mobile phone volume, enterprise risk, credit policy, the ability of asset¡¦s turnover and activity. Adjusted R-square is 0.8328.

Cause-related marketing is a marketing strategy used by enterprises to enhance brand images and to stimulate sales, via cooperating with non-profit organizations or supporting particular issues. This study aims to know about the experiences in cause-related marketing, the intentions for adapting the marketing strategy and to explore the views and opinions toward the cause-related marketing from the perspective of non-profit organizations. The study employs the depth interview method of qualitative research and focuses on the non-profit organizations which are engaging in the child welfare and also carrying the affinity cards. Based on the study results, there is no consistent module throughout the cooperating period, yet the level of involvement of the enterprises will be a key factor influencing the effectiveness of cause-related marketing. The two main intentions drive the non-profit organizations toward the cause-related marketing are increase in income and reputation. Noticeably, the size of the market will limit the growth of the affinity cards and the organization flexibility will also be affected by the cooperating partners simultaneously. Furthermore, the size of the non-profit organizations shows no significant difference on the intentions of carrying the affinity cards. Upon selecting business partners, non-profit organizations consider reputation and motif as the most important issue, secondly is the resources and structures of the enterprise, and lastly is the adequate obtainment of benefits. When dealing with the funding received, the existence of the contract will be the first priority. If there is no limitation applied, the organization will make the decisions depends on the cause presented. The three non-profit organizations interviewed all regard the cause-related marketing as one of the business marketing strategies. They all agree that it is a win-win or even tri-win structure, and enterprises can make concrete contributions to the society through it.

Networking Communication has been so popular in recent years and Blog has become one of the newest tools in network media. Diverse users are from all kinds of industries. In general, networking communication researches are often focused on the application in enterprise and industry, but the application in Non-Profit Organization (NPO) should also be considered. There are nearly 26000 institutes from all types of industries that belong to the NPO and the study aims to understand how the Blog application influences the communication. The conclusion can be taken as reference for the NPO to establish a low cost and strong functional network. Method of quality research was carried out in six NPOs and the recording of interview was transferred to manuscripts. After analyzing the manuscripts, the conclusion shows that there¡¦s possibility for Blog designed in low technology and low cost can help the NPO to be seen and heard. The successful operational factors must include rich concept that can be updated promptly at any time and the data of professional knowledge can be easily saved and accumulated. After long term endeavor, competitiveness will be increased and the best efficiency of networking communication for the NPO can then be achieved.

ABSTRACT This study is focused on the analysis to establish civicness-laden public management in association with non-profit organizations. Through the efforts to build the model structure, we can study the main dimension which is required to pay more attention in order to strengthen the process of civicness-laden public management, and investigate into the problem to improve the public administration capability of the government under cooperation between the public sectors (government) and the private sectors (non-profit organizations). Speaking in details, the targets of this study include: (1) To investigate the theoretic meaning of the establishment of civicness-laden public management from documentary references. (2) To study the problems in connection with the establishment of civicness-laden public management. (3) To state the parameters of cause and result under the role and function played by non-profit organizations in civicness-laden public management. (4) To establish a theoretic structure for the study of civicness-laden public management in association with non-profit organizations. (5) To describe in details the main dimension and guideline for each parameter and also to provide the methods and strategy for fulfillment. We expect that this study of public management will enable people to recognize, internalize and vitalize again the issues such as the quality of citizens and cooperation between the public sectors and private sectors, and will also open an new realm and area for public management. In this study, we also hope that the government can adjust the traditional role as a provider to a role to implement criteria or reinforcement gradually, especially to exert the function of ¡§good governance¡¨ so that the private sectors may have more opportunity to offer and participate in social services in a wider range. As to the non-profit organizations, they can make full play of their role function, for example, they will be more active and positive to play the role function of expansion and innovation, the role function of improvement and promotion, and the role function of extensive social participation. In the meantime, it is also required to promote character and re-socialized education for people as well as to maintain the ideas of democratic society and various positive value judgments through the cooperation and interaction between the government and non-profit organizations. In this way, both can supplement each other to build a cooperative network and create a value-added and everlasting administration model so that the government and private sectors may produce ¡§integrated advantages¡¨ to achieve the success of civicness-laden public management. Key words: civicness-laden public management, non-profit organizations.

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Due to the change of modern society¡¦s lifestyle, most people are single or young couple, without any support of experience, economy, and feelings from a big family. Once they face the difficulties without finding any comforter, they may choose suicide as their best way to escape problems. According to the government¡¦s formal report, there are 2,281 people dead out of suicide in Taiwan area. That means every one hundred thousand people there will be ten people who don¡¦t want to live and kill themselves. The purpose of this research is to understand how to promote the quality and the professional service of the volunteers through the operation of human resource management, including recruitment, acquisition, education training, compensation, performance appraisal, etc. Through statistics analyses, the major findings of this study are listed below: I Human resource management of volunteers influence the quality of volunteers. 1. There is a positive, significant relation between volunteers¡¦ compensation management and the mission. 2. Maintenance management also has positive relations with professional service ability and mission. II Different characteristics of the individual bring different composites of human resource management. 1. The position of volunteers has significant differences on the maintenance management and compensation management. 2. Work experiences of volunteers have significant differences on the development management and compensation management. III Different characteristics of the individual bring different quality of volunteers 1. The position of volunteers has significant differences on the mission and professional knowledge.

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Abstract In recent years, the amounts of non-profit organizations (NPO) have grown rapidly because of the social needs in Taiwan, and therefore their value and significance should not be ignored. But these organizations still face the difficulties from management. As Peter Drucker said, non-profit organizations should focus and manage by their mission. This concept is similar to Jim Collins¡¦ point of view that he indicated in ¡§Built to Last¡¨. Jim¡¦s research showed that most ¡§excellent organizations¡¨ never focus only on their profit, but also tried to achieve some thing more. Different from the companies in the second sector, non-profit organizations provide public-services, and can barely earned profit from these services. Therefore weather the leaders can motivate members in non-profit organizations and develop suitable strategies to create better services is the key factor of their success. But how do the leaders lead their members to achieve the mission? Base on the background the main purposes of this study are to examine the NPO leaders¡¦ traits and styles. To find out how leaders react when facing different organization types and different organization conditions. Because the complexity of leadership in management field. This study mainly used literature analysis and in-depth interview as research method. After interviewed six NPOs, this study coded the interview content into three parts as conclusions: A. Non-profit organization leaders¡¦ traits 1. Hold on to their dreams 2. Professional 3. Progressive 4. Moral & Ethical 5. Contingency B. Organization types and conditions 1. Most NPOs in Taiwan is still facing financial and human resource problems. These organizations are still in the early stage of organization life cycle. 2. In different types of NPOs, leaders show different behaviors. C. NPO leaders¡¦ behavior 1. Communication skills 2. Problem solving by: commercialized, bureaucratized or being flexible. 3. Motivate members 4. Being a role model