Web applications have a common code base across multiple platforms, but have previously lacked some core features compared to native applications. However, recent web technology advancements have, in terms of functionality and user experience, reduced the gap between the two development approaches. Applications that leverages these technology advancements are dubbed progressive web applications, or PWA. This thesis explores the concepts of PWA and how it, in terms of code complexity, affects an Angular web application. The results show that implementing considered PWA features does not excessively increase the size of the application and that the overall added complexity is low. The complexity of PWA lies in all the new technology concepts, which are probably unfamiliar to most developers. To reduce this complexity, automated PWA tooling shows great promise, and using Angular PWA tooling when building Angular applications seems to minimize this complexity.

This diploma thesis focuses on the analysis of the company iPARTNER s.r.o. and its development over the course of the past several years. To evaluate the company’s current state, the thesis uses the following analytical methods: SWOT, 7S, SLEPT, and an analysis of the paid search campaign service tools. The solution developed in this thesis provides both the clients, as well as the employees of the company with a more effective tool for comparing and determining the metrics used in paid search campaigns.

Mobile applications can be developed using a variety of different techniques and technologies. One of the most recent of these techniques is the Progressive Web Application (PWA), a cross-platform solution that is built exclusively using common web technologies. The technique has great potential to become a major competitor to native applications but is currently held back by a few rather significant limitations. This project was initiated because of a significant lack of academic research on the topic of PWA, and a perceived poor level of knowledge in the industry about the technique. The goal of the project was to determine if PWA deserved broader utilization or if the current low level of adoption was justified. During the project, two surveys were conducted. The first survey asked mobile application developers from companies in different countries about things such as their knowledge of, experience with, and opinions of PWA. The second survey asked similar questions but was instead answered by lecturers in higher education in Sweden only. The results of this project show that the average level of knowledge of PWAis very low and that developers’ opinions of the technique are quite negative. The limitations of PWA were found to be few but crippling to its potential to achieve widespread adoption.

Mobile platform fragmentation is one of the main challenges of mobile development today, forcing developers to develop one application for each targeted platform, which significantly impacts time and cost for application development and maintenance. The fragmentation has given rise to cross-platform application development tools and frameworks, making it possible to develop one single application compatible with several platforms. This thesis focuses on the web-based approach Progressive Web Applications (PWAs), which, in contrast to previous approaches, targets both mobile and desktop devices. We aim to point out the supported features, evaluate their suitability for QR code scanning, and their performance compared to alternative approaches on iOS. We specifically cover a feature set of 33 features and measure response times, CPU and memory utilization, geolocation accuracy, and QR code scanning correctness. We developed three benchmark artifacts for the performance analysis: a PWA, a React Native application, and a native iOS application, and conducted automated run-time experiments using the tools Xcode and XCUITest. The performance evaluation shows that native applications performed best in memory and CPU utilization, whereas React Native achieved the shortest response times. The feature evaluation shows that the majority of the features are supported or partially supported for PWAs, and that the support continues to grow. Still, PWAs lack support for crucial mobile features such as push notifications and background synchronization, making PWAs insufficient for advanced mobile application development on iOS. Nevertheless, this study shows that PWAs are well worth considering for applications with low requirements. / Fragmentering av mobilplattformar är en av de största utmaningarna inom mobilutveckling, vilket tvingar utvecklare att utveckla en applikation för varje specific plattform, vilket avsevärt påverkar tid och kostnad för applikationsutveckling och underhåll. Fragmenteringen har gett upphov till plattformsoberoende applikationsutvecklingsverktyg och ramverk, vilka möjliggör utveckling av en enda applikation kompatibel med flertalet plattformar. Det här examensarbetet fokuserar på det webbaserade tillvägagångssättet Progressiva Webb Applikationers (PWAs), som till skillnad från tidigare tillvägagångssätt, riktar sig till både mobila och stationära enheter. Den här studien syftar till att reda ut vilka funktioner som stöds av PWAs, utvärdera PWAs lämplighet för QR-kodskanning och deras prestanda jämfört med alternativa tillvägagångssätt på iOS. Mer specifikt täcker den här stiduen en evaluering av 33 essentiella mobilfunktioner samt en prestandaanalys genom mätning av svarstid, CPU- och minnesanvändning, geolokaliseringsnoggrannhet och QR-kodsskanning korrekthet. Vi utvecklade tre benchmark-artefakter för prestandaanalysen: en PWA, en React Native-applikation och en inbyggd iOS-applikation, och genomförde automatiserade experiment med verktygen Xcode och XCUITest. Prestandautvärderingen visar att inbyggda applikationer presterade bäst i minne och CPU-användning, medan React Native uppnådde de kortaste svarstiderna. Funktionsutvärderingen visar att majoriteten av funktionerna stöds eller delvis stöds för PWAs, och att stödet fortsätter att växa. Ändå saknar PWAs stöd för viktiga mobila funktioner som push-meddelanden och bakgrundssynkronisering, vilket gör PWAs otillräckliga för utveckling av avancerade iOS mobilapplikationer. Däremot är PWAs väl värda att överväga för applikationer med lägre krav.