nÃo hà / A Ãtica à tema proveniente de estudos filosÃficos, originados no mundo antigo, maturados e discutidos na Idade MÃdia, Moderna e no Mundo ContemporÃneo. Seus conceitos e princÃpios sÃo discutidos muito alÃm da academia, no campo profissional, quando se trata da Ãtica nas organizaÃÃes. A eticidade està presente no CÃdigo de Ãtica Profissional (CEP), assim como no Regime JurÃdicos Ãnico dos Servidores PÃblicos Federais, e carecem de debate permanente. Sendo a Ãtica profissional composta de princÃpios Ãticos e valores morais consignados no CÃdigo de Ãtica do Servidor, fazem-se necessÃrios o seu conhecimento e o entendimento para o exercÃcio do cotidiano. Tanto os princÃpios Ãticos como os valores morais adquiridos com base na construÃÃo cultural de cada categoria profissional, nÃo deixa de trazer à baila os preceitos socrÃticos que a embasam. A Ãtica, para SÃcrates, era o aperfeiÃoamento interior. Ante tal questionamento, tem-se como objetivo geral avaliar o nÃvel de conhecimento dos servidores docentes e tÃcnico-administrativos da Universidade Federal do Cearà sobre o CÃdigo de Ãtica PÃblico, materializado nos Decretos nÂs 1.171, de 1994 e 6.029, de 2007, nos art. 116 e 117 da Lei n 8.112, de 1990, e no art. 37, caput da ConstituiÃÃo Federal de 1988. A metodologia constou da revisÃo da literatura, pois envolve explicaÃÃes embasadas em livros, revistas, artigos e documentos oficiais, que abordem o assunto em anÃlise; aplicaÃÃo de um questionÃrio entre os servidores tomados ao acaso entre a populaÃÃo pesquisada, no perÃodo de marÃo a maio de 2012, em 13 unidades de lotaÃÃo da UFC. Conclui-se que mais da metade dos sujeitos responderam que nÃo conhecem o CÃdigo de Ãtica Profissional do Servidor; os servidores consideram importante a promoÃÃo da Ãtica profissional no Ãmbito da Universidade Federal do CearÃ. Por conta disto, entende-se que existe necessidade de implantaÃÃo de aÃÃes, como, cursos, seminÃrios, palestras, e outras promoÃÃes, voltadas para fomentar a Ãtica profissional no Ãmbito da Universidade Federal do CearÃ. / The theme is ethics from philosophical studies originated in the ancient world, matured and discussed the Middle Ages, Modern and Contemporary World. His concepts and principles have been discussed far beyond the academy, in the professional field, when it comes to ethics in organizations. The ethics is present in the Code of Professional Ethics (CEP) as well as the Legal Regime Single of federal public servants and need for ongoing discussion. Being composed of professional ethics ethical principles and moral values enshrined in the code of ethics of the server, it is necessary to their knowledge and understanding to exercise everyday. Both ethical and moral values acquired based on the cultural construction of each professional category, it fails to bring the "fore" the precepts that underlie Socratics. Ethics for Socrates was the interior refinement. Faced with this question, one has the general objective to assess the level of knowledge of servers teachers and technical and administrative staff of the Federal University of Cearà on the Code of Ethics Public, embodied in Decree No. 1171 of 1994 and No. 6029, 2007 in art. 116 and 117 of Law No. 8112 of 1990 and in art. 37, main clause of the Federal Constitution of 1988. The methodology consisted of a literature review because it involves explanations grounded in books, magazines, articles and white papers that address the issue in question; application of a questionnaire among the servers taken at random from the population surveyed in the period from March to May, 2012, 13 units manning the UFC. It is concluded that more than half of respondents said they do not know the Code of Professional Ethics Server; servers consider important the promotion of professional ethics within the Federal University of CearÃ. Because of this, it is understood that there is need to implement actions, such as courses, seminars, lectures, and other promotions aimed at promoting professional ethics in the Federal University of CearÃ.

The thesis presents rich empirical analysis of the role of public relations in facilitating participation in social change in the Arab Gulf. The focus is on what public communication approaches are used and how they are regarded from the perspectives of the key social actors. It presents an historical and sociological background of public communication and media in the Arab Gulf. Moreover, it provides in-depth analysis of two empirical case studies in the Arab Gulf: Ghiras, the national drugs prevention programme in Kuwait, and Be Free, the voluntary anti-child abuse programme in Bahrain. This thesis relates the practice of public communication in the Arab Gulf society to Arabic culture and ethics. The thesis uses a qualitative constructivist paradigm to “re-construct” the multiple realities initially constructed by social actors in the cases to provide original insights on the role of public communication and public relations in social change in the Arab Gulf. It presents a new perspective of 'social change' in the two cases that is tied to Islamic ethics. Besides, it re-constructs original Arabic-oriented understanding of 'relational' and 'persuasion' approaches, which differs from the Western paradigm. One of the key contributions of the thesis is its adaptation of relevant Western communication models to the empirical Arab Gulf cases to identify some of the crucial factors of the practice and role of public communication in the Arab Gulf. The unique contribution of this thesis is that it develops a greater understanding of alternative cultural context that might contribute to the adaptations of existing theory and therefore a first step towards new models. It introduces a theoretical framework for other scholars to develop an Arabic public communication ethics theory and to build up a cultural model of the practice of public communication and public relations in the Arab Gulf. The thesis generates key theoretical implications that contribute to the theoretical discussion on the value and role of media, public relations, social marketing, and public communication in the Arab Gulf society at the age of globalisation.