Kwok Kit Tong. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 69-73). / Title --- p.1 / Acknowledgment --- p.2 / Table of Content --- p.3 / Abstract --- p.4 / Experimental Report --- p.5 / References --- p.68 / Tables --- p.73 / Figures --- p.89 / Appendix --- p.96

published_or_final_version / Politics and Public Administration / Master / Master of Public Administration

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Thesis (Ph. D.)--University of Oregon, 1988. / Vita. Includes bibliographical references (leaves 151-160).

Texte remanié de: Th. Ph. D.--University of Stellenbosch, 1987. Titre de soutenance : The urbanized African social elites of South Africa. / Glossaire. Notes bibliogr. Bibliogr. p. 176-183. Index.

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Thesis (LLM. (Labour Law)) --University of Limpopo, 2012 / The issue of promotion in the workplace has become a subject of discussion these days. As this issue is sensitive and important to both employers and employees it will always bring about conflicting interacts and rights between the two parties. Promotion of employees in the workplace helps the employers to fill up vacant posts and at the same time helps some employees to move up the ladder or get promoted and thereby improving their livelihood or living conditions. In the process of doing this, some employees who did not succeed will feel disappointed and challenge the employer’s decision in the bargaining councils or Commission for Conciliation Mediation and Arbitration (CCMA) and even in courts. This dissertation has been extensively researched and supplemented accordingly by incorporating the latest case law in promotional disputes in the shop floor in court or arbitration proceedings. Both employers and employees will find the information contained in this comprehensive and reliable work an indispensible guide to a complex and yet interesting area of law. This work deals with promotion in the workplace in general and the manner in which employers should handle them in order to avoid unnecessary promotion disputes which are often protracted and costly and on how these disputes should be dealt with successfully once they arise.

In this dissertation the field of promotion marketing was examined by studying the impact of sale promotions on brand royalty. More specifically, for products with different levels of involvement, the study assessed how effective different nonmonetary and monetary promotions are at retaining brand loyalty. Two research questions were posed: (a) Will the effect of nonmonetary and monetary promotions on brand loyalty vary according to the extent of hedonism or utilitarian benefits for low and high involvement products? (b) Will the preference for nonmonetary or monetary promotions on brand loyalty have a greater or lesser effect for low and high involvement products? It was theorized that the effect of nonmonetary and monetary promotions on brand loyalty would vary according to the extent of hedonism or utilitarian benefits for low and high involvement products (H1a and H2a). The second set of hypotheses (H2a and H2b) posited that preference for nonmonetary promotions would have a greater on brand loyalty for both high and low involvement products. A questionnaire consisting of 36 questions provided the data that was collected from 114 subjects. Two product categories were chosen for the study: deodorant (high involvement) and laundry detergent (low involvement). For each product category, regression was used to explore the relationship between the indirect variables and the dependent variable -- brand loyalty. The results did not show support for any of the hypotheses; yet, they offer valuable information on sales promotions. Five important findings are discussed: 1. Monetary promotions are perceived to provide more utilitarian benefits. 2. Nonmonetary promotions seem to provide more utilitarian benefits than hedonic benefits. 3. "Preference for Gifts," a nonmonetary promotion, could affect negatively brand loyalty. 4. "Buy 2 get 20% off," a monetary promotion, could have a positive impact on brand loyalty. 5. Involvement has a positive relationship with brand loyalty.