This interpretative study attempts to ascertain why the Nazi movement gained the support of German voters by examining its persuasive strategies. The growth of the movement was divided into three periods. In each period, the verbal and non-verbal rhetorical strategies were explored. It was found that the movement's success stemmed largely from the display of party unity, the display of power through the Storm Troopers' use of violent street rhetoric, and the spread of Nazi ideals through speeches at meetings, on tours, and especially at the Nuremberg Party Rallies. Their communication capitalized skillfully on the conditions in Germany between 1919 and 1933. Hopefully, the findings of this study add to our knowledge of the role of rhetoric in creating mass movements.

This thesis examines the career of Baldur von Schirach, who headed the National Socialist Students' Union from 1928 to 1931 and the Hitler Youth from 1931 until 1940.