Japan is one of the world’s major importers of wood products. Most of the wood entering the country is destined to Japan’s house building industry. However, Japan has been an indifferent market regarding demand of wood products certified for sustainable forest management. Current pressures that may indicate a shift in market conditions include: the recent economic recovery, increasing Corporate Social Responsibility (CSR), and the new government’s public purchasing policies (PPP) titled Timber Procurement Policies. In order to assess the market prospect (in the next 5 years) for wood products certified as coming from sustainable and/or legal sources a study was completed focusing on Japanese home builders. Data was collected through a self administered mail survey of residential builders in Japan. Results show that there is a low level of understanding, as well as willingness to adopt, forest management certification among Japanese builders. Consequently, current market demand for certified products is low and builders expect little change in consumers’ demand for wood materials certified for sustainable management as well as those certified for legality in the next five years. Builders considered the most important potential drivers for increased demand for certified and/or legal wood products to be rigorously implemented public purchasing policies, followed by increasing final consumers’ demand and the growth in CSR. Builders also estimated that the positive impact of PPPs would be rather modest but widespread. Finally, builders indicated that PPPs would favour demand for certain product categories, such as: domestic wood, softwoods, wood from plantation and to a lesser degree wood from temperate forests.

Japan is one of the world’s major importers of wood products. Most of the wood entering the country is destined to Japan’s house building industry. However, Japan has been an indifferent market regarding demand of wood products certified for sustainable forest management. Current pressures that may indicate a shift in market conditions include: the recent economic recovery, increasing Corporate Social Responsibility (CSR), and the new government’s public purchasing policies (PPP) titled Timber Procurement Policies. In order to assess the market prospect (in the next 5 years) for wood products certified as coming from sustainable and/or legal sources a study was completed focusing on Japanese home builders. Data was collected through a self administered mail survey of residential builders in Japan. Results show that there is a low level of understanding, as well as willingness to adopt, forest management certification among Japanese builders. Consequently, current market demand for certified products is low and builders expect little change in consumers’ demand for wood materials certified for sustainable management as well as those certified for legality in the next five years. Builders considered the most important potential drivers for increased demand for certified and/or legal wood products to be rigorously implemented public purchasing policies, followed by increasing final consumers’ demand and the growth in CSR. Builders also estimated that the positive impact of PPPs would be rather modest but widespread. Finally, builders indicated that PPPs would favour demand for certain product categories, such as: domestic wood, softwoods, wood from plantation and to a lesser degree wood from temperate forests.

Japan is one of the world’s major importers of wood products. Most of the wood entering the country is destined to Japan’s house building industry. However, Japan has been an indifferent market regarding demand of wood products certified for sustainable forest management. Current pressures that may indicate a shift in market conditions include: the recent economic recovery, increasing Corporate Social Responsibility (CSR), and the new government’s public purchasing policies (PPP) titled Timber Procurement Policies. In order to assess the market prospect (in the next 5 years) for wood products certified as coming from sustainable and/or legal sources a study was completed focusing on Japanese home builders. Data was collected through a self administered mail survey of residential builders in Japan. Results show that there is a low level of understanding, as well as willingness to adopt, forest management certification among Japanese builders. Consequently, current market demand for certified products is low and builders expect little change in consumers’ demand for wood materials certified for sustainable management as well as those certified for legality in the next five years. Builders considered the most important potential drivers for increased demand for certified and/or legal wood products to be rigorously implemented public purchasing policies, followed by increasing final consumers’ demand and the growth in CSR. Builders also estimated that the positive impact of PPPs would be rather modest but widespread. Finally, builders indicated that PPPs would favour demand for certain product categories, such as: domestic wood, softwoods, wood from plantation and to a lesser degree wood from temperate forests. / Forestry, Faculty of / Graduate

Orientador: Andre Tosi Furtado / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Geociencias / Made available in DSpace on 2018-08-14T04:29:23Z (GMT). No. of bitstreams: 1 Silva_CassioGarciaRibeiroSoaresda_D.pdf: 6224566 bytes, checksum: bd0e925d1097ef3e8872291903c2133a (MD5) Previous issue date: 2009 / Resumo: A Petrobras é uma das maiores companhias de petróleo do mundo, com uma carteira de investimentos portentosa, especialmente em atividades de exploração e produção de petróleo e gás natural nas bacias marítimas brasileiras. Além disso, essa empresa ligada ao governo do país realizará investimentos de grande monta nos próximos anos para viabilizar a produção nos campos localizados no pré-sal, sua nova fronteira exploratória. Nesse contexto, salta à vista a importância de um estudo que vise investigar o impacto da massa de investimentos da Petrobrás sobre a indústria brasileira. Esse é justamente o objetivo desta tese, isto é, trazer elementos que contribuam para a compreensão dos impactos da política de compras da operadora nacional, sobretudo em termos de aprendizagem tecnológica. Para tanto, inicialmente é apresentada uma revisão bibliográfica que se apóia em trabalhos sobre o tema política de compras governamentais, enfocando uma modalidade especial de encomenda do setor público, aqui denominada de compra governamental de cunho inovativo. Em seguida, analisa-se a questão da aprendizagem tecnológica, com ênfase na abordagem que os estudiosos dos países de industrialização recente dão ao tema, assim como, nas principais modalidades de aprendizagem apresentadas pela literatura. Uma caracterização das indústrias do petróleo e para-petroleira é apresentada a seguir, de forma a embasar a discussão subsequente. Finalmente, examina-se a política de compras da Petrobras para seus empreendimentos offshore, com o desafio de amarrar os temas tratados ao longo do trabalho, a partir da realização de um estudo acerca do projeto da plataforma P-51. Esse estudo se baseia em informações coletadas a partir de entrevistas com a Petrobras, seus EPCistas e algumas das empresas subcontratadas para fornecer equipamentos e serviços ao referido projeto. Os resultados da pesquisa de campo apontam que a participação no projeto da P-51 não permitiu a realização de aprendizagens de nível avançado às empresas participantes, à exceção da própria operadora nacional. Essa constatação corrobora a principal hipótese deste estudo, qual seja, que a Petrobras não adota uma política de compras de cunho inovativo. / Abstract: Petrobras is one of the largest oil companies in the world with an amazing portfolio of investments, especially in activities of exploration and production of oil and gas in the Brazilians sea basins. Moreover, this government-linked company will invest large amounts of capital in coming years to enable the production fields located in the pre-salt, a new exploratory frontier. In this context, becomes evident the importance of a research that aims to investigate the potential of Petrobras's mass of investments on the local suppliers. This is justly the objective of this thesis, in other words, to bring elements that contribute to the understanding of Petrobras procurement policy impacts. More precisely, it is intended with this study to examine how the participation in Petrobras's orders promote technological learning in brazilian suppliers. To reach these objectives, initially it is introduced a review based on works around the subject of public procurement policy, focusing on a particular type of public sector order, here called government procurement of innovative nature. Then, it's investigated the question of learning technology, with emphasis on the literature of newly industrializing countries, as well as the main types of learning presented in this literature. A characterization of the oil and gas industry and oil and gas equipment and service industry is shown in this study, in which the relationship between these two industries is stressed in order to give foundation to further discussion. Finally, it is examined the Petrobras's procurement policy for its offshore enterprises, with the challenge of tying the topics covered throughout the work, from the completion of a study about the P-51 platform projetc. This study is based on a survey of information from interviews with Petrobras, its EPCistas and some of subcontractors to provide equipment and services to this project. The results of field research suggests that participation in the P-51 project did not allow the absorption of advanced learning by participating companies, with the exception of the national operator, the company responsible for the design project of this platform. This finding supports the main hypothesis of this study, that is, Petrobras does not adopt a procurement policy of innovative nature. / Doutorado / Mestre em Política Científica e Tecnológica