The aim is to analyze manažersské communication tools with an emphasis on Public Relations at HEAD Sport Ltd. If necessary then suggest changes that could lead to improvements in this area.

Thesis (MTech (Public Relations Management))--Cape Technikon, 2004 / The role of public relations as a management function is currently under discussion among public relations practitioners in South Africa. PRISA - the Institute for Public Relations and Communication Management (Southern Africa) has also immersed itself in this discussion and is actively involved in a number of activities aiming at repositioning public relations as a strategic management function. This discussion is the latest development in a discourse on the role of public relations spanning a number of decades, and is a logical outcome of an evolution of the understanding of the contribution that public relations makes to the success of organisations. The discussion, however, has several dimensions - the role of pUblic relations in regard to marketing; the contribution that public relations makes to integrated marketing communication; and the role of public relations as a management function on the top level of the organisation. Clarity about, and an understanding of, the role of public relations in the organisation is therefore crucial to the practical implementation of "new" thinking on public relations. Literature - especially in the sphere of public relations - seeks to give theoretical manifestation to a relatively young discipline seeking to carve its own niche in the organisational sphere of operation. While a number of authors agree on the valuable contribution that public relations can make to the organisation's strategic success, some measure of confusion seems to exist regarding the precise relationship between public relations and other functional departments within the organisation, most notably marketing and marketing communication.

There is lack of a strategic body of literature and books of the practice of public relations (PR) in Uganda. This prohibits the public relations practitioners to participate in African and disadvantages the PR practitioners in terms of participating in African and global debates about their discipline. The lack of knowledge in PR has an impact on the way practitioners carry out their duties in an organisation and it also has an impact on the way top management views practitioners. This treatise focuses on PR practitioners in Kampala, Uganda. The research focused on global literature on what roles practitioners carried out in the rest of the world, and this was then compared with the roles of Ugandan practitioners The research discusses current literature in the field of roles research and empirically analyses the role of technician, manager and strategist in Uganda. The data was collected by means of a self-administered questionnaire mainly through email and door-to-door distribution of questionnaires and lastly through telephone interviews. The research was conducted in the Kampala District. The majority of the practitioners in Uganda currently do not fulfill the roles of technician, manager and strategic role.

The diploma paper "Instruments for creation of positive company image (image of Dermacol brand)" has 3 goals: The first is evaluation of present image of the brand, the second is methods for creation of positive brand image and the third is proposals for change of the image. I implemented research, where 30 women had answered me to 15 questions dealing with image of Dermacol brand. The result was that image of Dermacol brand is fragmented and confused. Diploma paper explains methods how change image of brand Dermacol and also contains proposals of strategies for change of Dermacol image. At the end is mentioned, if all strategies are implemented in 2009, it will be the first step for change of image. Change of image of Dermacol is expected till 2014.

In this study, the purpose is to ascertain the types and media of public-relations programs in effect, to determine the uses being made of these types and media, to evaluate the findings of the methods in use, and to make suggestions and recommendations for an effective public-school relations program in the schools included in the survey.

The purpose of this study is to make a survey over a period of two complete school terms of the public-relations program of Bowie Public Schools, Bowie, Montague County, Texas.

The purpose of this study has three aspects. These are, (1) to determine what constitutes sound public-relations practices as recommended by recognized authorities in this field; (2) to determine the extent to which certain public-relations practices are employed by one hundred Texas public school systems; and (3) to determine whether the public-relations programs of one hundred Texas public-school systems meet the requirements of a sound public-relations program.

In this study the problem may be stated as follows: to determine persistent life situations in a Public Relations Program. The problem involves a survey of school-community-public relations in the areas of family living, recreational living, occupational living and community living as developed in practice and in educational literature; the establishing of sound criteria for such a program; the application of the criteria to the techniques of the program; and the evaluation of the program once it has been established.

The problem involved in this study is an investigation of (1) the part played by the non-professional staff of a school in the development of a favorable public relations program, and (2) the needed training and qualifications for effective performance of the duties of non-professional personnel in this important phase of the public school program.

This study was made with the particular emphasis on the part that public relations should play in the education of children in the schools of today. / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts, under Plan II." / "August, 1949." / Typescript. / Advisor: H. W. Dean, Professor Directing Paper. / Includes bibliographical references (p. [29-30]).