The emphasis of this study will be centered in the search for answers to the following questions: (1) How accurately and extensively do adults of the community know their elementary schools?; (2) What are the various sources by which adults of the community receive school information?; (3) What types (categories) of school information for citizens desire most?; (4) What types of school news items appear most frequently in the local newspaper, and how accurate and effective in it? The objective in conducting this study is to gain an insight into the matter of communication between the elementary school and the community and to evaluate local school publicity.