The main concern of the thesis is the ability of the media to construct the image of criminals and it is demonstrated on the case of Jiří Kajínek. Criminality is a special topic most of the population has no personal experience with, and, therefore, they have to rely completely on the information offered by media. Jiří Kajínek is the most famous czech prisoner and, in its practical part, the thesis tries to explore the way the publicistic titles presented his case to public in 2010. Most of the examined titles takes Kajínek's side and does not offer balanced information regarding the case. This partiality is reflected mainly in the way of signification associated with Kajínek, in the framing and in the form of particular articles. The thesis then observes the influence of the Kajínek movie on his media presentment and its development. It focuses at the amount of media space given as well as at the way of the representation itself. Differences in both aspects have been found in particular titles.

This graduation thesis is focused on the description of the language methods used in the texts of the most significat Czechoslovak journals in the years 1971 {--} 1975. The first part of thesis gives a brief characteristics of the publicist{\crq}s style and defines journalistic dilemma. Separated chapters give a brief summary of the events in the years 1971 {--} 75 and explain history and structure of the most significant Czechoslovak journals in the time of my observation. The second and also the most important part of my thesis is searching lexical methods used in texts: fashion words, cliché, phraseologisms, foreign words etc. Thesis is focused on the description of these methods and the characteristic of their practical use in the text.