Global ETD Search

21	Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context Micu, Anca Cristina. January 2005 (has links) Thesis (Ph.D.)--University of Missouri-Columbia, 2005. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (January 25, 2007) Vita. Includes bibliographical references. Advertising. Advertising Publicity.
22	The bureaucratic theory of synthetic advertising. Papadatos, George, January 1977 (has links) Thesis--Virginia Polytechnic Institute and State University. / Also available via the Internet.
23	Development and implementation of a state-wide localized public service campaign for the Kansas Army National Guard: a case study Frank, Ronald Edward. January 1979 (has links) Call number: LD2668 .T4 1979 F72 / Master of Science Publicity--Case studies. Radio in publicity--Case studies. Masters theses
24	Message source characteristics and employee assistance program advertising : beliefs in program effectiveness and intentions to self- refer Sturmer, Paul J. January 1994 (has links) Research indicates that the majority of clients seeking Employee Assistance Program (EAP) services are self-referred, and that a relationship exists between self-referral and the belief that an EAP is effective. Fifty-three subjects read an advertisement proclaiming that a fictitious EAP was effective. Following the Elaboration Likelihood Model (ELM), motivation to elaborate upon the advertisement's arguments was manipulated and two message sources (EAP clients; a fictitious professional consulting firm) were used. Although motivation had no effect on subjects' belief that the EAP was effective or their intention to self-refer, participants exposed to the less expert, trustworthy, and believable source (EAP clients) experienced a greater reduction in their self-referral intention than participants exposed to the more expert, trustworthy, and believable source (consulting firm). A positive correlation between belief in the EAP and self-referral intention was found. Implications for the ELM, EAP advertising, and research are discussed. / Department of Counseling Psychology and Guidance Services Employee assistance programs. Social service publicity. Persuasion (Psychology) Publicity -- Evaluation.
25	Hard news, soft news, and tough issues : the symbiotic relationships between NGOs, news agencies, and international development / Van Leuven, Nancy, January 2007 (has links) Thesis (Ph. D.)--University of Washington, 2007. / Vita. Includes bibliographical references (leaves 179-197).
26	The right of publicity in the global market : is James Dean a living dead even in Korea? / Nam, Hyung Doo. January 2005 (has links) Thesis (Ph. D.)--University of Washington, 2005. / Vita. Includes bibliographical references (leaves 325-349).
27	News dissemination policies of Kansas government agencies Hunnicutt, Margaret B. January 1965 (has links) Call number: LD2668 .T4 1965 H93 / Master of Science Government publicity--Kansas. Masters theses
28	The discourse of gaming : a critical discourse analysis of casino promotional materials in Macau / Critical discourse analysis of casino promotional materials in Macau Ho, Hong Wai January 2010 (has links) University of Macau / Faculty of Social Sciences and Humanities / Department of English Gambling -- Macau Advertising -- Macau Publicity
29	Developing a public relations campaign for a local church Burnett, Jeff. January 1989 (has links) Thesis (D. Min.)--Southwestern Baptist Theological Seminary, 1989. / Includes bibliographical references (leaves 215-220).
30	Promotional program for the Center for Graphic Design History / Rajanna, Kanchen. January 1991 (has links) Thesis (M.F.A.)--Rochester Institute of Technology, 1991. / Typescript. Includes bibliographical references (leaf 72).

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