Thesis (Ph. D.)--Stanford University, 1974. / Includes bibliographical references (p. 277-291).

Thesis (Ph.D.)--Ohio State University, 1970. / Includes vita. Includes bibliographical references. Available online via OhioLINK's ETD Center.

Thesis (Ph. D.)--Stanford University, 1979. / Includes bibliographical references (p. [412]-426).

Thesis (Ph. D.)--Stanford University, 1979. / Includes bibliographical references (p. [412]-426).

Thesis (Ph. D.)--Michigan State University. Dept. of English, 2008. / Title from PDF t.p. (viewed on Aug. 19, 2009) Includes bibliographical references (p. 189-196). Also issued in print.

Thesis (M.A.)--Cincinnati Bible College & Seminary, 1992. / Includes abstract and vita. Includes bibliographical references (leaves 167-168).

No description available.

Thesis (MPhil)--University of South Africa, 2001. / ENGLISH ABSTRACT: This study deals with the history and development of motoring publications in South Africa since the start of the twentieth century. An important aspect of the study is the examination of the profitability of specialist motoring publications that are in direct competition with motoring sections in newspapers, radio and television. The ability of the motoring media to draw advertisements - especially from the car manufacturers - is also scrutinised. In this study the problems encountered by journalists seeking information or feed-back from certain car manufacterers, are highlighted. The study also covers new technical developments such as the Internet and the numerous new motoring websites and closes with case studies of two new ventures; one which was successful, another which failed. / AFRIKAANSE OPSOMMING: Hierdie studie handeloor die ontstaansgeskiedenis en ontwikkeling van die verskillende motortydskrifte en ander motorpublikasies in Suid-Afrika vanaf die begin van die twintigste eeu. 'n Belangrike aspek van die studie behels die ondersoek na die winsgewendheid van spesialispublikasies wat direk met motorbylaes in koerante, die radio en televisie kompeteer. Die vermoë van spesialispublikasies om advertensies te genereer, veral advertensies van motorvervaardigers, kom onder die soeklig. In die studie word ook gewys op die probleme waarmee motorjoernaliste te doen kry wanneer hulle inligting of terugvoer van sommige motorvervaardigers verlang. Die studie betrek ook nuwe ontwikkelings soos die Internet en die talle motorwebwerwe wat feitlik daagliks verrys en sluit af met twee gevallestudies van 'n suksesvolle en onsuksesvolle onderneming.

M.A. (Information Science) / Since the earliest civilizations books have found their way into libraries, thus the printing and publishing industries in the era after Gutenberg invented printing with moveable type, are of cardinal importance to library science. Within the field of library science the systematic bibliographic description of the products of the printing and publishing industries features strongly. Books and other publications are a basic necessity in any civilized community. It therefore stands to reason that after the constitutional establishment of the Zuid-Afrikaansche Republiek (ZAR) a printing and publishing industry would develop and thrive. A complete survey of the printing and publishing industry in the Transvaal has not yet been published. This study endeavours to fill this gap by bringing together information on all types of publications printed in Dutch, Afrikaans, English and other languages in the Transvaal during the period 1857-1902. This is done in the form of a bibliography and a description of the printing and publishing industry in the ZAR. A literature study was done using bibliographies and catalogues in the Brenthurst Library, Johannesburg Public Library and the Rand Afrikaans University Library. It was established from the literature what was printed and published from 1857-1902 in the Transvaal. A bibliography of these items was compiled and information on the printers and publishers was collected. This was supplemented by information gleaned from books, periodical articles, newspapers, theses and dissertations...

The thesis examines transnational Scottish book marketing to a diasporic audience from 1995 to 2015. The study addresses the research question: what makes marketing of Scottish-interest books from Small to Medium Enterprises (SMEs) in the publishing industry successful transnationally? The data underlying the research comes from semi-structured interviews with members of publishing organisations in Scotland and members of Scottish heritage organisations worldwide, case studies of the marketing histories of economically successful books targeting the diaspora, and narrative rhetorical criticism of the online book blurbs of Scottish-interest books by Scottish publishers. The qualitative results demonstrate that the marketing of Scottish-interest books from SMEs in the publishing industry is successful transnationally when creative relationship marketing through storytelling is emphasised; icons, symbols and narratives from Scotland’s place brand are utilised; and communication of value is targeted to specific subcultures of consumption (like the Scottish diaspora) that transcend national boundaries. Adopting the definition of marketing as the communication of value of a product or service, the study analyses the influencers, characteristics, and participants of that communication. The research impacts those individuals and organisations, particularly Scottish publishing companies, who are involved in the twenty-first century Scottish book trade. The thesis recommends that to reach the diaspora audience, Scottish publishers need to make a more united effort under Publishing Scotland to approach and partner with Scottish heritage organisations; create working relationships with Global Scot (and Scottish Enterprise more generally), Scottish Development International, Visit Scotland, and Event Scotland; and become more involved in tourism events relating to the Scottish diaspora.