O presente trabalho se propõe a analisar as funções punitiva e a preventiva da responsabilidade civil, como mecanismos para coibir a reiteração de condutas lesivas dos fornecedores litigantes habituais, combatendo assim os danos de massa, a partir da aplicação do Código de Defesa do Consumidor. Propõe-se uma reflexão sobre como uma releitura do instituto da responsabilidade civil pode reorganizar as estruturas do mercado de consumo, e, a partir de indenizações que contemplassem os caracteres punitivo e preventivo da responsabilidade, reconduzir as condutas dos grandes fornecedores à observância da lei. / This study proposes to analyze the punitive and preventive functions of civil liability, as mechanisms to prevent the repetition of injurious conduct of habitual litigating suppliers, thus combating mass damages, through the application of the Code of Consumer Protection. It is proposed to reflect on how a re-reading of the institute of civil responsibility can reorganize the structures of the consumer market and, based on compensations that contemplate the punitive and preventive character of civil liability, to redirect the conduct of large suppliers to compliance with the law.

O presente trabalho se propõe a analisar as funções punitiva e a preventiva da responsabilidade civil, como mecanismos para coibir a reiteração de condutas lesivas dos fornecedores litigantes habituais, combatendo assim os danos de massa, a partir da aplicação do Código de Defesa do Consumidor. Propõe-se uma reflexão sobre como uma releitura do instituto da responsabilidade civil pode reorganizar as estruturas do mercado de consumo, e, a partir de indenizações que contemplassem os caracteres punitivo e preventivo da responsabilidade, reconduzir as condutas dos grandes fornecedores à observância da lei. / This study proposes to analyze the punitive and preventive functions of civil liability, as mechanisms to prevent the repetition of injurious conduct of habitual litigating suppliers, thus combating mass damages, through the application of the Code of Consumer Protection. It is proposed to reflect on how a re-reading of the institute of civil responsibility can reorganize the structures of the consumer market and, based on compensations that contemplate the punitive and preventive character of civil liability, to redirect the conduct of large suppliers to compliance with the law.

O presente trabalho se propõe a analisar as funções punitiva e a preventiva da responsabilidade civil, como mecanismos para coibir a reiteração de condutas lesivas dos fornecedores litigantes habituais, combatendo assim os danos de massa, a partir da aplicação do Código de Defesa do Consumidor. Propõe-se uma reflexão sobre como uma releitura do instituto da responsabilidade civil pode reorganizar as estruturas do mercado de consumo, e, a partir de indenizações que contemplassem os caracteres punitivo e preventivo da responsabilidade, reconduzir as condutas dos grandes fornecedores à observância da lei. / This study proposes to analyze the punitive and preventive functions of civil liability, as mechanisms to prevent the repetition of injurious conduct of habitual litigating suppliers, thus combating mass damages, through the application of the Code of Consumer Protection. It is proposed to reflect on how a re-reading of the institute of civil responsibility can reorganize the structures of the consumer market and, based on compensations that contemplate the punitive and preventive character of civil liability, to redirect the conduct of large suppliers to compliance with the law.

This diploma thesis deals with the question of an adequate satisfaction as a claim resulting from violator's unfair competition conduct. The thesis is divided into three parts. The aim of the first part is to define general presumptions for the commencement of claim of the adequate satisfaction such as unlawfulness consisting in prohibited unfair competition conduct, injured party's non-pecuniary harm, causal link between violator's unlawful conduct and injured party's non-pecuniary harm and violator's fault. The second part defines persons entitled to claim the adequate satisfaction and persons obliged to meet such a claim. The third part deals with ways in which the adequate satisfaction can be provided and criterions substantial for assessment of the amount of the adequate satisfaction in money. Particular attention is paid to the question of function and purpose of the adequate satisfaction in the unfair competition law framework in particular the question of whether the unfair competition could be designated as a preventive and punitive instrument beside its main purpose of satisfaction of non- material harm suffered by the injured party and whether the function of prevention a sanction could be taken into account in deciding about the amount of the adequate satisfaction in money. The thesis...