Nuestro trabajo de investigación aborda la implementación de una idea de negocio, la cual está representada en nuestra marca Plus Pure Water. Empresa enfocada en ofrecer filtros purificadores de perfil ecológico para personas del nivel socioeconómico A, B y C de Lima Metropolitana que busquen obtener agua pura y reducir el impacto ambiental. El proyecto se extiende en todas las fases por la cuales tuvimos que pasar para sustentar nuestra propuesta de negocio. Es así que, en un principio se explica cómo se desarrolló nuestra propuesta de valor, poniendo en evidencia los principales beneficios de nuestro producto y la forma en la cual se va satisfacer las distintas necesidades de nuestro público objetivo. Luego, presentamos una serie de experimentos que tuvieron como finalidad principal la validación de la idea de negocio, para ello utilizamos estrategias de publicidad y marketing en redes sociales para presentar los filtros y darles exposición por todos nuestros canales de atención. En esta etapa del trabajo desarrollamos como se tuvo el primer acercamiento con nuestros potenciales clientes debido a las interacciones que se daban en dichos medios. Terminado este punto, pasamos a tocar la manera en que realizamos las proyecciones de venta con la finalidad de sustentar nuestra rentabilidad en el Mercado. Finalizando la estimación de los ingresos por filtros y repuestos, pasamos a desarrollar la planificación de las estrategias por área administrativa, en las cuales presentamos cronogramas de actividades por cada sector, además los presupuestos establecidos por área en un horizonte de tres años. / Our investigation is about launching a business on the market, which is represented in our Plus Pure Water brand. Company focused on offering ecological profile purifying filters for people of the socioeconomic level A, B and C of Lima Metropolitana who seek to obtain pure water and reduce the environmental impact. The project extends in all phases that we had to go through to support our business proposal. Thus, it initially explains how our value proposition was developed, highlighting the main benefits of our product and how the different needs of our target audience will be met. Then, we present a series of experiments that had as their main purpose the validation of the business idea, for this we use advertising and marketing strategies on social networks to present the filters and give them exposure through all our channels of attention. At this stage of the work we developed how we had the first approach with our potential clients due to the interactions that occurred in those media. At the end of this point, we move on to the way we make the sales projections in order to sustain our profitability in the Market. Finalizing the estimation of revenue by filters and spare parts, we went on to develop the planning of strategies by administrative area, in which we present schedules of activities for each sector, in addition the budgets established by area over a horizon of three years. / Trabajo de investigación

Submitted by Marcio Emanuel Paixão Santos (marcio.santos@ucsal.br) on 2018-06-21T17:02:54Z No. of bitstreams: 1 DISSERTACAOVICTORMAGALHAESDUARTE.pdf: 5911465 bytes, checksum: 6117af0ebbe7176d6a0b430080b16c8e (MD5) / Approved for entry into archive by Linda Bulhosa (linda.gomes@ucsal.br) on 2018-06-21T19:19:19Z (GMT) No. of bitstreams: 1 DISSERTACAOVICTORMAGALHAESDUARTE.pdf: 5911465 bytes, checksum: 6117af0ebbe7176d6a0b430080b16c8e (MD5) / Made available in DSpace on 2018-06-21T19:19:19Z (GMT). No. of bitstreams: 1 DISSERTACAOVICTORMAGALHAESDUARTE.pdf: 5911465 bytes, checksum: 6117af0ebbe7176d6a0b430080b16c8e (MD5) Previous issue date: 2010-03-31 / A pesquisa trata da qualidade da água potável consumida na cidade do Salvador, bem como apresenta as principais conseqüências para a saúde pela ingestão dos contaminantes que possam estar presentes na água potável e as medidas preventivas mais adequadas para removê-las. As contaminações que ocorrem nas fontes advêm do aumento da atividade industrial, do desenvolvimento de compostos agrícolas sintéticos, do despejo dos esgotos doméstico e industrial no meio ambiente sem o devido tratamento. A metodologia adotada incluiu análises da água potável consumida em Salvador, avaliação da legislação brasileira, sendo demonstrado que, mesmo quando são atendidos os parâmetros contidos na mesma, não pode ser garantida que a água potável não vá trazer sérios problemas para a saúde das pessoas a curto, médio e longo prazo. Os resultados demonstram que as pessoas avaliadas não possuem conhecimentos básicos necessários sobre os riscos dos contaminantes da água e o que fazer para minimizar as suas conseqüências. Mesmo sabendo que as concentrações dos contaminantes na água mudam muito de um dia para o outro, adotamos critérios científicos modernos ao serem avaliadas as análises de água fornecida pela empresa de saneamento da cidade, dos poços de água de uma empresa do Pólo Petroquímico de Camaçari e de amostras de água mineral encaminhadas a laboratórios especializados. Varias contaminantes da água foram mencionados e avaliados segundo critérios toxicológicos usando-se valores máximos fixados nas legislações do Brasil, Estados Unidos e Comunidade Européia (Organização Mundial de Saúde). Efeitos aditivos e sinergéticos dos contaminantes da água alem do fator denominado susceptibilidade individual foram citados como condições essenciais nas avaliações dos riscos reais das concentrações e das misturas dos contaminantes presentes na água potável consumida. Foram apresentadas técnicas de tratamento que possibilitam remover as impurezas orgânicas, inorgânicas, biológicas e radioativas da água potável, permitindo que as pessoas possam minimizar ao máximo os riscos de contaminação por via hídrica, conservando a saúde em elevados níveis. Foram ainda feitas sugestões que objetivam reduzir/eliminar as contaminações dos nossos mananciais de água potável, quer seja por ações federais, estaduais e municipais e da colaboração direta dos próprios cidadãos. Diante dos aspectos científicos abordados aqui, concluímos que tanto a água mineral quanto a água da rede de distribuída municipal não são isentas de riscos para consumo humano. / The research talks about the drinking water which is consumed in Salvador city and presents the main health consequences of the contaminants that can be found in the water and the prevention measurements more suitable to remove them. Contaminations which can be found in the water sources come from the growth industrial activities, synthetic agriculture compounds, domestic sewage and waste water that run-off without a proper treatment. The methodology used included drinking water analyzes consumed in Salvador city, an evaluation of Brazilian legislation, being demonstrated that, even when the legal parameters in the laws are fulfilled, it can not warranty that drinking this water will not produce serious health problems in the people in a short, medium and long period of time. The results show that people who were evaluated do not have enough basic knowledge about the risks of water contaminants and they do not know what to do to minimize their consequences. Even knowing that the concentration of the drinking water contaminants change a lot from one day to another, it was adopted modern scientific methodology when the water analyzes from the municipal water supply company were evaluated. The same methodology was adopted in the well water samples from a company in the Petrochemical Complex in Camaçari area and from mineral water samples which were sent to specialized laboratories. Many contaminants in the water were mentioned and evaluated under toxicological standards using maximum values established in the Brazilian, United States and European legislation (World Health Organization). Additive and synergetic effects of the drinking water contaminants besides the factor named individual susceptibility were cited as essential conditions in the real risk assessment of the contaminants concentration and mixtures of them present in the drinking water in study. It was presented point of use treatment techniques that make possible to remove organic, inorganic, biological and radioactive contaminants from drinking water. Doing that, people can minimize as much as possible the contamination risks from water sources, keeping the health in high levels. Yet it was done suggestions that aim to reduce or eliminate the contaminants of our drinking water sources, by federal, state and municipal actions and direct collaboration of the citizens themselves. In front of the scientific aspects mentioned here, we concluded that as much the mineral water as the municipal water from the distribution network are not free of risks to the human consumption.