Building on in-depth study of specialist literature, the present diploma thesis seeks to define the Czech Armed Forces' education system and determine whether the system is motivating enough for the Czech Armed Forces service personnel. The practical goal was to identify opportunities to improve academic training of employees in military organisations, for which a questionnaire survey was used to establish opinions of Czech Armed Forces service personnel on the provision of their education and academic training, their attitude on the need to study foreign languages, usability of languages in their service assignments as well as ascertaining importance of education as a motivating factor for people to join the Czech Armed Forces. The following methods were used to achieve the objectives: induction and deduction, study and analysis of texts and documents, comparison, focus groups, participant observation and interviewing. The goal set for the thesis was achieved, as has been proven by the means of established hypothesises and their verification. The methods employed ascertained that the Czech Armed Forces has a well set system of service personnel training that facilitates an effective education system management.

This master thesis focuses on an evaluation of eGovernment of the Czech Republic from a citizen's perspective. The main goals of this thesis are to give an overview of services provided by the government to citizens in electronic way, to evaluate Czech eGovernment in comparison to foreign countries and to explore the relationship between Czech citizens and eGovernment. The goals will be accomplished by the research of literature resources concerning Czech eGovernment and by analysis of international studies which evaluate eGovernment from a global, world-wide, point of view. The relationship between citizens and eGovernment of the Czech Republic will be explored via a questionnaire survey, within which citizens' satisfaction with particular services, broadness and frequency of usage of eGovernment services will be examined, along with the citizens' opinion on innovations, which could be introduced in Czech eGovernment. The theoretical part of this thesis is comprised of an overview of Czech eGovernment services, followed by an evaluation of Czech eGoverment in relation to a number of foreign eGovernments. The questionnaire survey, together with the Czech eGovernment evaluation, and with the suggestions of innovations to be introduced in Czech Republic, forms the practical part of this thesis.

The master thesis deals with customer satisfaction analysis of the company fit4all CENTRUM, Ltd., and proposes measures to increase it. The first part of this thesis is focused on explaining the basic theoretical concepts, charakteristics of the company follows and also analysis of company‘s background. Analytical part contains also questionnaire survey and SWOT analysis. Based on the results of the analysis, recommendations are proposed in the last part of this thesis, it should increase customer satisfaction with the offer of indoor lessons in the fitness center.

This diploma thesis deals with the selection and evaluation of suppliers in the construction industry. It is divided into a theoretical and a practical part. The theoretical part focuses on corporate purchasing, supplier selection and supplier evaluation and describes the methods that solve this problem. In the practical part, the theoretical knowledge is transferred into practice. There is a questionnaire responded to by the construction companies. Based on the results of the questionnaire, four hypotheses are compiled and tested. Three managed interviews with construction company employees are also recorded. The last part is a case study. It addresses the design of the system for the selection and evaluation of suppliers in a particular construction company.

The primary aim of this diploma thesis is to suggest proposals leading to the increased level of customer´s satisfaction based on the obtained theoretical knowledge as well as on the performed analysis of the current state and the marketing research.

The submitted master thesis is focused on proposals that lead to improvements of the marketing mix of a company About You GmbH. The first part of the thesis contains a theoretical description of important terms from marketing and selected analyses. The analytical part of the thesis follows, it contains the introduction of the company, analysis of the internal and external environment and then evaluates the questionnaire survey applied to customers from the Czech Republic. In the final part of the thesis, based on the analysis and questionnaire survey, there are shown proposals lead for possible improvement of the marketing mix and also their risk analysis.

The thesis is focused on the improvement of the work motivation in the company Plastika a.s. It has been made survey an analysis of the curent motivational system in the company using internal resources and questionnaire survey. Possibilities how to improve the motivation system of this company have been formed on the basis of result this analysis and identification shortcomings.

The main subject of the thesis "Design of company communication mix" is to analyze the current state of the communication mix of Brno fitness center FITKO JANA and on the base of the analysis result to design a communication mix that will increase sales of services. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important concepts of marketing, the second part introduces basic information about fitness center and analyzes the current marketing situation. The last part of the thesis, according to the marketing research using survey, will lead to the changes in existing communication mix of fitness center and to design new one, which will ensure greater awareness about the company and increase sales of services offered.

This master thesis deals with increasing performance using benchmarking in selected engineering company in the Zlín region. The theoretical part introduces the concept of benchmarking in the context of improving business performance. The main part however is in-depth case study on business performance. Based on both secondary and primary data sources are the selected engineering companies in the Zlín region evaluated by the benchmarking. Building on outcomes of this evaluation are presented possible recommendations for the selected company in order to enhance or even eliminate identified weaknesses.

This theses deals with marketing issues of children playroom BALU. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important concepts of marketing, the second part introduces basic information about amusement park and analyses the current marketing situation. The last part of the thesis, according to the market research, will lead to changes in existing communication mix of amusement park and to propose new one, which will ensure greater awareness about the company and increase sales of services offered.