TITLE: Student's understanding of politic concepts on secondary school ABSTRACT: This dissertation is focused on second grade pupils of elementary school how they understand the selected terms of political science. The aim of the dissertation is to diagnose the preconcepts of the pupils from two classes of the elementary schools with different social- economic conditions. The basics and terms of my work are presented in the first part: Constructivism, Preconcept , Pupil's conception of the curriculum. There is also an analysis of the political science curriculum of educational sphere Man and society RVP ZV. In the second part, there is a presentation of personal qualitative research of pupils' preconcepts, which was realised by method of structured dialog. In the conclusion, the results of the research from two different areas of the Czech Republic are being compared. KEYWORDS: constructivism, preconcept, understanding, curriculum, qualitative research

This thesis thematizes the influence of commerce or commercials on bloggers and aims to realise their point of view interpreted by the authors of selected blogs in certain specific categories such as: fashion, beauty, lifestyle and food blogs. It is therefore, a critical view of the Czech blogs in selected categories in order to determine their relationship with the commercial industry thereby linking them with the information and PR content. This paper attempts to compare the neutrality or conversely the impact of commercials on certain selected Czech blogs. The purpose of this research is to ascertain the attitudes of bloggers who succumb to pressures from commercial entities. The result of this work is to evaluate personal perspective on the issue of linking bloggers with marketing plans and advertising commercial entities. Findings of the reviews point to the concept of free labour and touch upon the broader issue of poorly paid workers in the Web 2.0 environment.

This diploma thesis focuses on the role of the television channel VTV4 in lives of Vietnamese immigrants in the Czech Republic. It tries to clarify what are the functions of VTV4 and what it represents for its audience. The thesis is divided into theoretical, methodological and analytical parts. The theoretical part is compiled from Czech and foreign literature. At the beginning of this section it presents theories explaining functions of mass media in society. Then it describes the characteristics of Vietnamese immigrants in the Czech Republic and their internal differentiation. One of the most important chapters of the thesis is also a chapter describing VTV4, which briefly introduces its objectives, history, and also its program. The core of the thesis is the qualitative research conducted through semi-structured interviews. The methodology of the research is explained in detail in the methodology section. The aim was to find out from informants, which roles VTV4 plays in their lives whereby great attention is paid to differences in perception between the so-called the first generation of Vietnamese immigrants and the second generation. The analytical part composes of responses of informants from both groups. This part also contains the interpretation and the evaluation of the data obtained from...

The diploma thesis deals with the topic of work and motherhood. The first chapter of the theoretical part is concerned with the historical context and describes the development of woman's role in the labour market. The second chapter talks about trends and changes in the Czech family and also about the family politics in the Czech Republic. The broadest chapter of this part is aimed at the support that working mother gets to ease work-life balance. This support is divided into three groups - national assistance, employer support, family and public support. The last chapter of the theoretical part discusses the reasons why women come back to labour market earlier than they planned. The methodological part contains information about the survey, its strategy and technique. The research part describes the analysis of the data and their comparison to the theoretical findings. Key words: gender, labour, work, motherhood, qualitative research, maternity and parent leave, work-life balance, support, labour market

This diploma thesis deals with problems and diagnostics of students understanding of politics in the lessons social sciences. The theoretical part concerns several thematic units such definition of key terms and their relations, the theory of constructivism, the methodology of the pedagogical research or the system of political education at school. The practical part involves the qualitative research of students' understanding in two age categories, using the method of interview. Then, both groups of students were compared. On the basis of retrieved information the confrontation with frequently used coursebooks was created. Key words: Students' understanding, pedagogical constructivism, political education, qualitative research

This master thesis aims to map the behavioral patterns of Facebook usage and the dependence of these patterns on the users' characteristics. This thesis had the goal to generate hypothesis about peoples' behavior on Facebook - what information, where and why people look for and what information, with whom and why they share. In other words, to describe "the life on Facebook" and to contribute to expanding the knowledge about Facebook's social role, its deeper theoretical reflection and to anchor Facebook more solidly into the system of media theories. In the first theoretical part I have characterized and defined Facebook, sketched its history and development, briefly summarized the studies concerned with Facebook and as well described the contemporary media studies theoretical approach to Facebook. The research itself was carried out through the series of qualitative interviews with Facebook users. Based on this data analysis I have formulated various hypotheses about peoples' behavior on Facebook, about the regularities in the way people share and search for information on Facebook. These hypotheses should serve as a basis and foundations of the subsequent quantitative research.

Subject: How a drogue ex-user see a period of his addiction. Abstract: The work focus on the actual situation of ex-users. These people were fighting with an addiction and now they are a part of the majority society. The qualitative research, inspired by a grounded theory, try to approach their point of view. What they think about their past and how do they see their relations with a family, friends and a vicinage. Not just in that period but nowadays as well. Relationships with home-folks are stigmatized by a degree of drug addiction. The smaller addiction the smaller losses. Once a drug user is falling down into the drug trap, the losses depend on how deep he will fall. On the bottom there are no friends, no family, just nothing. Some of the drug users do not fall to the bottom, they do their decision earlier. We call that decision a break point ( a moment when they decide to abstain). A break point comes individually and it is connected to an "interior border" of each person. Anyway, it is a moment, when an individual concerned decide to live a different way. It is a very intense moment and very fundamental for a abstinence success. We have used an interview to study not just this phenomenon. During the interview we tried to find out how a life looks with and without an addiction. Key words: addiction,...

This thesis is focused on ethical aspects of interaction between players and virtual computer game worlds, specifically on reception of situations where player faces possibility or necessity to make a moral choice that influences the future development of the game. The goal of this thesis is to find out how seriously players approach these decisions, whether they take their impact on the game world into account, what criteria they apply when deciding and what other influences affect their decisions. Another related theme is identification with the game avatar and its influence on moral decisions. This work is based on qualitative research realized with a group of five players of computer game Mass Effect 2. During the research they answered questions regarding their decisions in particular situations as well as their general approach to decisions in the game. The research is based on recent works on the related topics of game studies. Outcomes of the research are analysed by the grounded theory method. Using its procedures the answers are decomposed into basic concepts which are then put together again in mutual context. As a conclusion of the thesis the grounded theory formulated based on these analytical procedures is presented. Future thematically related research areas are also suggested.

Newly emerging information technology and business process outsourcing (IT-BPO) models are not just about business . Some of these models are also guided by a strong underlying social mission to do good and create social value . Collectively they are now being referred to as impact sourcing (ImS) models. In brief, ImS is a social innovation in outsourcing that aims to bring digitally-enabled outsourcing jobs to marginalized individuals. The ImS model of outsourcing consciously provides employment opportunities to communities and groups whose life chances are deemed poor. In this thesis we study ImS companies, i.e., IT-BPO vendor firms, which aim to create a significant impact (hence the term impact sourcing ) on the lives of hitherto disadvantaged and deprived communities by giving them gainful employment and thereby improving their material conditions. Using qualitative methods, the thesis takes multiple approaches to study the ImS model. The thesis is comprised of three empirical chapters, each exploring a different aspect of the ImS model. Chapter 2, using a multiple case-study approach, draws on concepts from social entrepreneurship to study the triggers of ImS entrepreneurship and the process through which ImS entrepreneurs build and operate ImS companies. The chapter also looks into the institutional influences that have shaped the ImS model. Most importantly, the findings demonstrate the inherent difficulty of scaling and sustaining the ImS model, as it is the individual entrepreneurs intense personal experiences, not market-based considerations, which play a crucial role in launching new ImS companies. Drawing on the initial findings of Chapter 2, Chapter 3 explores the challenges of operating ImS companies in marginalized communities. Specifically, the chapter analyzes how ImS companies frame their ventures to the local community, drawing on frame alignment literature. The findings from this chapter suggest that local communities are not passive recipients of ImS companies framing work and may indeed resist ImS company activities for reasons such as the perceived incompatibility of the ImS model with local norms and belief systems and perceptions of inequality stemming from the merit-based recruitment strategies underpinning the model. The chapter finds that deployment of progress, family, material-benefit and egalitarianism frames may help ImS companies to overcome resistance, and gain the acceptance of local communities. While Chapters 2 and 3 focus on the ImS companies and their founders, Chapter 4 analyzes the challenges faced by marginalized individuals as they transition into the ImS workplace from their relatively traditional community spaces. The findings suggest that the distinct norms and values embodied in the community space and the ImS workplace create challenges for ImS employees. In response to these challenges, the findings show that ImS employees craft a variety of coping strategies such as integration and compartmentalization to manage work and non-work boundaries. ImS employees were also found to create fictive kinships, experiment with provisional selves and craft jobs to cope with the socioculturally alien environment of ImS workplaces. Overall, the thesis makes theoretical and practical contributions to the small but growing business and management literature on the ImS phenomenon. The thesis also makes theoretical contributions to the literatures on social entrepreneurship, frame alignment and organizational studies.

Title: Marketing communication of the running race We Run Prague Objectives: The aim of this work is to describe and analyse and to design and propose new and effective marketing communication elements and features of the running race We Run Prague. Methods: The diploma thesis used methods of descriptive analysis, analysis and evaluation of internal Nike data and documents and qualitative research in the form in-depth interviews. Results: Based on the results of the individual analyzes and qualitative results, I found out that to achieve predetermined objectives and to reach the target group accordingly the future marketing communication of We Run Prague race should focus on the use of online communication and event marketing. Key words: Marketing communication, communication campaign, qualitative research, Nike