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What impact has a fast fashion strategy on fashion companies´ supply chain management?Hansson, Maria January 2011 (has links)
This study shows that the supply chain management of a company using the fast fashion strategy is where the company combines their traditional supply chain with the modern demand driven Quick Response and Agile supply chain. In theory so far fast fashion is described only in terms of demand driven supply chain management however according to this research the fast fashion strategy is shown to be applied by fashion companies characterized by a mix of the traditional and modern demand driven supply chain.
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QR-koden : ett nytt marknadsföringsverktyg med potentialKarlsson, Eric, Kristiansson, Oskar January 2012 (has links)
Titel: QR-koden – ett nytt marknadsföringsverktyg med potential Författare: Eric Karlsson och Oskar Kristiansson Handledare: Klaus Solberg Søilen Nivå: Kandidatuppsats, Marknadsföring (15 hp), VT 2012 Nyckelord: QR-koder, marknadsföringsverktyg, interaktion, incitament, strategi, Quick Response Codes, marknadsföring, print media, smartphones, annonsering, ROI Problemformulering: Hur bör företag använda sig av QR-koder i sina marknadsföringsaktiviteter? Syfte: Syftet med denna uppsats är att, med utgångspunkt i den teoretiska referensramen och en kvalitativ studie av fem svenska företag, kartlägga hur QR-koder bör användas i marknadsföringsaktiviteter. Vidare vill vi identifiera fördelar och nackdelar med QR-koder för att se vilka implikationer ett lyckat respektive misslyckat användande har för företagen. Teoretisk referensram: Här presenterar vi olika teorier för att förstå begreppen som ligger bakom samt hjälper till att definiera fenomenet QR-koder och användningen av dem i marknadsföring. Teorierna är även behjälpliga vid vår analys av den empiriska datan. Metodik: Vi har valt en deduktiv ansats till vår uppsats som innebär att vi tittat på tidigare nedskrivna teorier och information för att kunna ta ställning till hur vi ska ställa frågorna till de företag som vi vill intervjua i vår kvalitativa undersökning. Empirisk studie: I empirin presenteras svaren på de djupintervjuer som utförts med våra fem fallföretag. Slutsats: Vår slutsats är att QR-koder bör användas på tydligt, informativt och lockande sätt utefter en tydlig strategi, och att de gå kan gynna ett företag ur ett marknadsföringssyfte genom att de vid ett kvalitativt användande kan nå och engagera fler konsumenter och därigenom öka sin omsättning och varumärkeskännedom. Används QR-koder däremot på fel sätt kan varumärket ta skada istället för att gynnas. / Title: The QR code – a new marketing tool with potential Author: Eric Karlsson and Oskar Kristiansson Supervisor: Klaus Solberg Søilen Level: Bachelor thesis, Marketing (15 credits), Spring semester 2012 Keywords: QR codes, marketing tools, interaction, incentives, strategy, Quick Response Codes, marketing, print media, smartphones, advertising, ROI Problem: How should companies use QR codes in their marketing activities? Purpose: The purpose of this thesis is to, based on the theoretical framework and a qualitative study of five Swedish companies, identify how QR codes should be used in marketing activities. Furthermore, we strive to identify the advantages and disadvantages of QR codes to see what implications a successful as well as an unsuccessful use have for businesses. Theoretical framework: Here we present different theories for understanding the concepts that underlie and help to define the phenomenon QR codes and the use of them in marketing. The theoretical framework also help us to analyze our empirical data. Method: We have chosen a deductive approach to our thesis where we have studied previous research and information to be able to decide how to formulate the questions to the companies that we want to interview in our qualitative study. Empirical study: The empirical data is presented from interviews conducted with our five case companies. Conclusion: Our conclusion is that QR codes should be used in clear, informative and attractive way based on a clear strategy, and that they can favor companies from a marketing perspective, since a qualitative usage could reach and engage more consumers, and thus increase their sales and the brand awareness. However, the brand can be damaged instead of improved if QR codes are used in the wrong way.
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AN INTEGRATED FRAMEWORK FOR APPLYING LEAN MANUFACTURING AND OTHER STRATEGIES IN MASS CUSTOMIZATION ENVIRONMENTSStump, Gregory Brandon 01 January 2008 (has links)
Manufacturing organizations are facing fragmented markets and increased demand of variety from consumers. As a result, many of these firms have adopted mass customization manufacturing strategies in an effort to offer their customers the freedom of choice while maintaining operational efficiency. Lean manufacturing strategies have also seen heavy use in manufacturing environments. This study investigates the possibilities of integrating lean manufacturing principles and practices into mass customization environments in order to improve system performance. The feasibility of other manufacturing strategies such as agility, Quick Response Manufacturing and the Theory of Constraints assisting in the application of lean manufacturing for mass customization is also explored with the goal of developing a theoretical framework for the application of these manufacturing systems in different types of mass customization environments. The result of these investigations is tested and verified using a real world case study.
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Implementace logistických technologií v potravinářském průmyslu / Implementation of logistic technologies in food processing industry.VIGH, Ladislav January 2012 (has links)
Main goal of graduation theses is analysis possibilities to use logistic technologies in food company Fontea. This analysis is focused on material and informative flows in her logistic chain including analysis of key factors. These factors are important for implementation of chosen technologies. Subsequently were analyzed customer department, sales department, production department, purchasing department and shipping department. There were found several principal problems. Customer department staffs have a problem with finding actual quantity of manufactured finished goods, because up-dating of computer system is provided only once a day. Most of orders are inserted manually in computer system. Staffs are not able to find out charges of manufactured finished goods. Similar problems were discovered also in the next departments. To fix the problem were suggested implementation of Quick Response and automatic identification of barcodes and Radio Frequency Identification (RFID).
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Avaliação do grau de conhecimento e de aplicação das práticas do Quick Response Manufacturing : estudo comparativo transnacional / Evaluating the extent of knowledge and application of Quick Response Manufacturing practices : a cross-nation studyMarchesini, Antonio Gilberto 26 November 2015 (has links)
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Previous issue date: 2015-11-26 / Não recebi financiamento / In recent decades, the lead time reduction has become crucial to ensure the competition of enterprises.
To address this, plus the abandonment of the tradit ional mindset based on efficiency
and cost, to a mentality based on the reduction of lead time, companies began to incorporate in
production management, principles and practices related, outstandingly, to the Quick Response
Manufacturing (QRM) and the Lean Manufacturing (LM). In this context, this work aims, according
to companies located in Brazil, Europe, and in the USA: (I) Verify if the degree of
knowledge of the exclusive principles of QRM approach is equal to the degree of knowledge
regarding common concepts to LM and QRM, (II) Verify if the degree of knowledge of the
exclusive principles of QRM is greater due to factors such as training, dissemination, and
awareness, (III) Check if the mindset based on economies of scale and cost reduction is still the
main obstacle in the degree of knowledge of the companies surveyed, (IV) Verify if the concepts
/ elements / exclusive practices QRM less adopted by companies are those related to the
change of economies of scale and cost-based mindset, still fairly entrenched in enterprises, (V)
Verify if there is a significant difference between the degree of implementation of QRM practices
due to the region studied, and (VI) Check whether the use of concepts / elements / practices
of LM favors the adoption of QRM. For this, it was carried out an exploratory survey with an
intentional sample of companies in these regions who wish to reduce the lead time. Data were
analyzed using descriptive statistics and non-parametric tests. Concerning to the knowledge of
the companies surveyed about the QRM, it was concluded that the level of knowledge about
the exclusive practices of QRM is lower than in relation to the common practice at LM and
QRM. The companies’ knowledge degree about the exclusive principles of QRM is possibly
greater due to training, dissemination, and awareness and such factors are present more at the
region of US. The mindset based on economies of scale and cost reduction is possibly the main
barrier in the degree of knowledge in the companies surveyed. Concerning to the application of
the QRM practices by companies surveyed, it was concluded that the extent of implementation
of practices regarding the key concept "power of time" is lower than the other key concepts;
there was not observed any statistically significant differences in the degree of implementation
of QRM practices due to the region; the LM practices helps and contribute to the effort of
implementation of QRM in companies that seek to reduce the lead time and; the concepts,
elements and practices of QRM less adopted by companies are those related to the abandonment
of the mindset based on economies of scale and cost reduction. / Nas últimas décadas, a redução do lead time se tornou crucial para garantir a competitividade
das empresas. Para fazer frente a isso, além do abandono da tradicional mentalidade baseada
em eficiência e custo, para uma mentalidade baseada em redução de lead time, as empresas
passaram a incorporar na gestão da produção princípios e práticas abordados, destacadamente,
pelo Quick Response Manufacturing (QRM) e pelo Lean Manufacturing (LM). Dentro desse
contexto, este trabalho objetiva, em função de empresas situadas no Brasil, na Europa e nos
EUA: (I) Verificar se o grau de conhecimento dos princípios exclusivos da abordagem do QRM
é igual ao grau de conhecimento a respeito de conceitos comuns ao LM e ao QRM; (II) Verificar
se o grau de conhecimento dos princípios exclusivos do QRM é maior em função de fatores
como treinamento, divulgação e conscientização; (III) Verificar se a mentalidade baseada em
economia de escala e redução de custo ainda é o principal obstáculo no grau de conhecimento
das empresas pesquisadas; (IV) Verificar se os conceitos/elementos/práticas exclusivos do
QRM menos adotados pelas empresas são aqueles relacionados com a mudança de mentalidade
baseada em economia de escala e custo, ainda bastante arraigado nas empresas; (V) Verificar
se existe diferença significativa entre o grau de implementação de práticas do QRM em função
da região estudada e (VI) Verificar se a utilização de conceitos/elementos/práticas do LM favorece
a adoção do QRM. Para tanto, realizou-se uma survey exploratória com uma amostra
intencional de empresas dessas regiões, que desejam reduzir o lead time. Os dados foram analisados
por meio de estatística descritiva e testes não-paramétricos. Com relação ao conhecimento
a respeito do QRM nas empresas pesquisadas, concluiu-se que o grau de conhecimento
a respeito das práticas exclusivas do QRM é menor do que em relação às práticas comuns ao
LM e ao QRM; o grau de conhecimento das empresas a respeito dos princípios exclusivos do
QRM possivelmente é maior em função de treinamento, divulgação e conscientização nos EUA
e; a mentalidade baseada em economia de escala e redução de custos possivelmente é o principal
obstáculo no grau de conhecimento nas empresas pesquisadas. Com relação à aplicação das
práticas do QRM nas empresas pesquisadas, concluiu-se que o grau de aplicação das práticas
do conceito-chave “o poder do tempo” é menor que dos demais conceitos-chave; não existem
diferenças estatisticamente significativas no grau de aplicação das práticas do QRM em função
da região; as práticas do LM auxiliam e contribuem para o esforço de implantação do QRM nas
empresas que buscam reduzir o lead time e; os conceitos, elementos e práticas do QRM menos
adotados pelas empresas são aqueles relacionados ao abandono da mentalidade baseada em
economia de escala e redução de custo.
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Quick response manufacturing (QRM) uma alternativa para redução do lead time na área produtiva de uma empresa de materiais de escritaSaes, Elizangela Veloso 20 August 2010 (has links)
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Previous issue date: 2010-08-20 / The approach Quick Response Manufacturing (QRM) has been proposed in the late ninety, and since then, has been successfully deployed in many companies, achieving promising results in reduction of lead time in environments with high product variety. This approach, although already established abroad, mainly in the United States, is poorly known in Brazil as not to have official records of its practice, thus providing a vast new area of research. From this context that this dissertation aims to explore and understand the general ways to reduce lead time based on QRM and propose a practical application of this approach. For this objective to be achieved, we sought, first, the comprehensive review of the literature concerning the reduction of lead time, describing the tools and principles to reduce lead time in the QRM approach and then propose to implement some of the principles and tools of QRM in the production area in a business of writing. This proposed implementation of QRM is analyzed and validated by simulations that visualize the interactions of variables from the factory floor and the effects of these variables in the percentage of use of sectors in the intermediate level of inventory (WIP) and lead time. It is hoped that the practical implementation of the proposals to reach a 55% reduction from the current level of WIP company and up to 77% in the average lead time of its products. Thus, this research contributes to the theory and practice in management of manufacturing systems, showing the importance of reducing lead time and the effects and benefits of implementing QRM in a Brazilian company. / A abordagem Quick Response Manufacturing (QRM) foi proposta no final da década de noventa e, desde então, vem sendo implementada com sucesso em inúmeras empresas, atingindo promissores resultados na redução de lead time em ambientes com alta variedade de produtos. Essa abordagem, embora já estabelecida no exterior, principalmente nos Estados Unidos, ainda é pouco conhecida no Brasil a ponto de não possuir registros oficiais de sua aplicação prática, proporcionando, assim, uma nova e vasta área de pesquisa. A partir desse contexto que surge essa dissertação que tem como objetivo geral explorar e entender as formas para a redução de lead time com base no QRM e propor a aplicação prática dessa abordagem. Para que este objetivo fosse alcançado, buscou-se, primeiramente, a revisão integral da literatura a respeito de redução do lead time, descrevendo as ferramentas e os princípios para a redução de lead time na abordagem QRM; em seguida, propô-se a implementação de alguns dos princípios e ferramentas do QRM na área de produção em uma empresa de materiais de escrita. Essa proposta de implementação do QRM é analisada e validada por simulações que permitem visualizar as interações das variáveis do chão-de-fábrica e os efeitos dessas variáveis no percentual de utilização dos setores, no nível de estoque intermediário (WIP) e no lead time. Espera-se que a implementação na prática das propostas apresentadas atinja uma redução de 55% do nível atual de WIP da empresa e de até 77% no lead time médio de seus produtos. Dessa forma, essa pesquisa pretende contribuir com a teoria e a prática em gestão de sistemas de manufatura, mostrando a importância da redução do lead time e os efeitos e benefícios da implementação do QRM em uma empresa brasileira.
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Metodologia de padronização de uma célula de fabricação e de montagem, integrando ferramentas de produção enxuta / Standardization methodology of production and assembly cell, combining lean manufacturing toolsPedro Claudinei Perin 25 August 2005 (has links)
Este trabalho propõe criar uma metodologia para a padronização de atividades de células de manufatura e de montagem. A metodologia compreende a seleção de algumas ferramentas de produção enxuta e de uma aplicação das mesmas. O desenvolvimento da metodologia ocorre em conjunto com a aplicação, caracterizando desta forma uma pesquisa-ação, uma vez que conceitos e ferramentas são revisados e adequados durante as aplicações. A metodologia é baseada no evento kaizen e sua aplicação tem duração de dois meses. O evento kaizen é utilizado na primeira semana e as demais semanas são dedicadas para acompanhamento das ações de melhorias. As duas últimas semanas são dedicadas à avaliação de resultados. Publicações na literatura científica relacionadas à padronização são poucas, por esta razão pode-se afirmar que este trabalho tem uma contribuição academicamente relevante com o tema e que empresas podem conhecer os requisitos básicos para aplicação da metodologia, podendo explorar seus benefícios. Um dos passos importante da metodologia é a definição das melhores práticas. A participação dos operadores na validação da distribuição das atividades para cada operador e na definição do ritmo de produção é um dos requisitos para o sucesso da implementação. Um processo padronizado permite distinguir uma situação normal de uma anormal. Desta forma ações corretivas podem ser definidas e implementadas. Esta metodologia apresenta um método simples para definição da capacidade instalada e de utilização de operador e máquina de uma célula de manufatura. A aplicação acontece em uma empresa de autopeça. Durante a aplicação, conceitos de manufatura enxuta são disseminados e as pessoas são instigadas a encontrar os desperdícios dentro do processo a ser padronizado. Esta metodologia é resultado de mais de quatorze aplicações e uma delas é utilizada neste trabalho para descrever a metodologia de padronização. / This research proposes to build a methodology for standardization activities of a manufacturing process. The methodology consists of a selection of tools from lean manufacturing systems and of application method. The development of this methodology occurred in parallel with his application, when conceptions and tools are revised and adapted. The standardization methodology is based on kaizen event and whole application takes two months. The kaizen event is used at the first week, when the bets practice are defined and implemented. The rest of the schedule is used for follow up and improvement action implementation. The two last week are dedicated for results analyzes. At science literature, publications about manufacturing activities standardization are not much available. Considered that, it might affirm this research has academic contributions for the theme and organization can find some basic requirement for standardization work application. One of the important phases of the methodology is to define the best practice. The labor participation is one of the requirements for implementation successes. Their participation at the validation of task operator distribution and cycle time definition, ensure the maintenance of standardized work. A standardize process enable distinguish one normal condition of abnormal one. Then corrective action can be defined and implemented. This methodology presents a simple method to define the real install capacity andthe labor and machine utilization of the manufacturing cells. The application occurs at assembly supplier company. During the application, lean manufacturing concepts are disseminated and the people are instigated to find the waste into the process. This methodology is result of more than fourteen applications and one of then is used in this dissertation to describe the methodology.
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Enhancing QR Code SecurityZhang, Linfan, Zheng, Shuang January 2015 (has links)
Quick Response code opens possibility to convey data in a unique way yet insufficient prevention and protection might lead into QR code being exploited on behalf of attackers. This thesis starts by presenting a general introduction of background and stating two problems regarding QR code security, which followed by a comprehensive research on both QR code itself and related issues. From the research a solution taking advantages of cloud and cryptography together with an implementation come after. We also give an objective evaluation on the outcome in comparison to existing QR products. They are based on the purpose of enhancing QR code security and aim to interpret how we have tackle the specified problems meanwhile to suggest possible further work for bringing security of QR code to a higher level.
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Adjustment of default parameters in the Quick Response System package (QRS II) for developing communities in ORMETSikiotis, Lucas 20 May 2014 (has links)
M.Ing. (Transportation) / This reseach focused on a quick response transportation planning software package called QRS II which was developed by A J Horowitz at the Centre for Urban Transportation Studies, University of Wisconsin, United states of America. The programme achieves its quick response by incorporating, inter alia, a large number of default parameters within its formulation. Several of these parameters define the typical travel characteristics of the population within a study area and as such, suggest a particular socioeconomic, political, cultural and behavioral profile as existing in that area. These typical conditions may be representative of the behavior in many areas in the United States but may not adequately reflect conditions beyond that. This study has set out to determine whether the default parameters used in QRS II are different to those that would be appropriate in Black towns in areas such as the East Rand Metropolitan Transport Area (ORMET) in South Africa. Local parameter values were identified and compared with the default values in QRS II. It was found that these values were significantly different. More research is required before QRS II can be considered fully adapted to conditions in Black urban areas within a Metropolitan area such as ORMET. However, the new values suggested in this study will go a long way to improving the appropriateness of QRS II applications in South Africa.
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Trial application of a computer based transportation planning network : Muncie, IndianaGuisse, Amadou Wane January 1989 (has links)
The purpose of this project was to apply the Quick Response System II (QRS II), developed by Alan J. Horowitz, Center for Urban Transportation Studies, University of Milwaukee-Wisconsin, to the city of Muncie, Indiana.The QRS II model is one example of recent computer models intended for micro-computers, which may be useful for smaller cities with limited planning staff or computer capabilities. The main point is to be able to forecast the impacts of urban developments on highway traffic and the impacts of highway projects on travel pattern.QRS II determines the total number of person-trips generated by each zone of the study area. It accomplishes this step for three trip purposes: home-based work, home-based nonwork, nonhome-based trips. It then distributes these trips from any given origin zone to any given destination, converts highway person-trips to vehicle-trips and assigns them to the links in the highway network based on travel time, and finally split the number of person-trips between transit and automobiles. QRS II also was used to determine the impact of new construction on the surrounding street system.The purpose of the pro t was not to do a complete transportation study. It was rather a test application of QRS II using the 1980 census data of the city of Muncie. We simply tried to get QRS II set up, running, and calibrated according to the findings of the model. The following chapters show the theory behind it, the different outputs, the advantages and limitations. / Department of Urban Planning
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